HQ Function

Historically, this London HQ served as the central hub for global design, marketing, merchandising, and corporate operations for the Ted Baker brand.

Notable Features:

The 'Ugly Brown Building' is architecturally distinct and internally designed to reflect the brand's quirky and creative personality, often featuring bespoke fittings and unique thematic elements across its floors.

Work Culture:

Historically, Ted Baker's HQ fostered a creative, dynamic, and somewhat unconventional work environment, encouraging individuality and a passion for the brand. Post-acquisition and administration, the culture within remaining or restructured entities is likely evolving.

HQ Significance:

The London HQ has been a symbol of Ted Baker's British heritage and its unique position in the fashion industry. It represented the heart of the brand's creative and strategic operations for decades.

Values Reflected in HQ: The headquarters' design and atmosphere historically reflected values such as creativity, attention to detail, British quirkiness, and a distinctive approach to fashion and business.

Location:

Ted Baker, under Authentic Brands Group, aims to maintain a global presence through a network of licensed retail stores, wholesale partnerships with department stores and independent boutiques, and e-commerce platforms. ABG leverages its global network of operating partners to manage manufacturing, distribution, and retail operations for the brand across various international territories.

Street Address:

The Ugly Brown Building, 6a St Pancras Way

City:

London

State/Province:

England

Country:

United Kingdom