HQ Function

Serves as the central hub for corporate operations, including design, marketing, e-commerce management, customer experience leadership, and strategic planning.

Notable Features:

The headquarters is strategically located in a bustling area of Austin, likely featuring a modern office design that reflects the brand's aesthetic – a blend of Western heritage and contemporary style. It's not a manufacturing site, as boots are handmade in León, Mexico.

Work Culture:

Likely a dynamic, fast-paced, and customer-focused environment. As a digitally native brand, there's probably an emphasis on innovation, data-driven decisions, and a strong sense of brand pride among employees. The culture probably fosters a passion for Western lifestyle and quality products.

HQ Significance:

The Austin headquarters is crucial for Tecovas's brand identity and operational control, allowing it to manage its direct-to-consumer model effectively and stay connected to a key demographic in Texas.

Values Reflected in HQ: The choice of Austin and a modern office likely reflects values of innovation, customer-centricity, approachability, and a fresh take on Western tradition.

Location:

Tecovas primarily focuses its operations and retail presence within the United States. Their e-commerce platform serves customers across the U.S., and they have been strategically opening physical retail stores in key American cities. While their products are handcrafted in León, Mexico, their sales and marketing efforts are concentrated on the U.S. market. International shipping options may be limited or non-existent directly through their website, indicating a current domestic focus.

Street Address:

1333 S Congress Ave, Ste 160

City:

Austin

State/Province:

Texas

Country:

USA