highperformr logo

TechCanary's Overview

Total employees60
HeadquartersMilwaukee
Founded2013

TechCanary was a prominent provider of cloud-based, analytics-driven insurance CRM (Customer Relationship Management) solutions built natively on the Salesforce platform. Founded in 2013, the company focused on delivering configurable and enterprise-level agency management systems to insurance agencies, brokers, MGAs, and carriers. Its platform was designed to manage sales, marketing, and customer service processes tailored to the insurance industry. In February 2019, TechCanary was acquired by Applied Systems, a leading global provider of software for the insurance industry. The TechCanary platform continues as a key offering within Applied Systems' product suite, branded as Applied Marketing Automation with TechCanary capabilities, enhancing Applied's offerings with advanced CRM functionalities and Salesforce integration for insurance professionals.

Where is TechCanary's Headquarters?

TechCanary officeTechCanary officeTechCanary officeTechCanary office
*Images sourced via web search. Rights belong to original owners

HQ Function

Served as the primary hub for product development, engineering, sales, marketing, and administrative operations for the TechCanary insurance CRM platform before the acquisition.

Notable Features:

The office was situated in The Brewery District, a redeveloped historic area, likely featuring a modern office layout conducive to a tech startup environment. Specific architectural details are not widely publicized.

Work Culture:

As a growing insurtech company, TechCanary fostered a work culture centered on innovation, customer success, agility, and collaboration in a fast-paced environment.

HQ Significance:

This Milwaukee location was crucial for TechCanary's development, growth, and establishment as a recognized name in the insurance CRM market leading up to its acquisition.

Values Reflected in HQ: The choice of a dynamic, redeveloped area likely reflected TechCanary's values of innovation, transformation, and growth within the established insurance industry.

Location:

Prior to its acquisition, TechCanary primarily focused on serving the North American insurance market, particularly the United States and Canada. Its Salesforce-based CRM was tailored for agencies and brokers in this region. As part of Applied Systems, the technology and expertise now contribute to Applied's broader global footprint and offerings in the insurance software industry.

Street Address:

1036 W. Juneau Ave., Suite 400

City:

Milwaukee

State/Province:

Wisconsin

Country:

USA

TechCanary's Global Presence

Not Widely Publicized

Address: N/A

N/A

Buying Intent Signals for TechCanary

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of TechCanary

As of April 2025, TechCanary' leadership includes:

Reid Holzworth - Co-Founder & CEO
Cole emancipation - Chief Technology Officer

Investors of TechCanary

TechCanary has been backed by several prominent investors over the years, including:

Self-funded/Private Angel Investors (Undisclosed)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

TechCanary was acquired by Applied Systems in February 2019. Consequently, there have been no executive hires or exits for TechCanary as an independent entity in the last 12 months. Key leadership and team members transitioned to roles within Applied Systems or pursued other opportunities at the time of the acquisition.

Technology (Tech Stack) used by TechCanary

Discover the tools TechCanary uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

TechCanary Email Formats and Examples

Prior to its acquisition by Applied Systems, TechCanary's email domain was @techcanary.com. Common corporate email formats were likely used. Post-acquisition, official communications originate from @appliedsystems.com.

[first_initial][last]@techcanary.com (e.g., jdoe@techcanary.com) or [first].[last]@techcanary.com (e.g., jane.doe@techcanary.com)

Format

rholzworth@techcanary.com (Example based on a common format for the former CEO; this address is likely no longer active)

Example

20%

Success rate

News and media

Applied SystemsFebruary 6, 2019

Applied Acquires TechCanary to Extend Sales and Marketing Automation Software Leadership

Applied Systems today announced that it has acquired TechCanary, provider of the insurance industry’s leading cloud-based, analytics-driven CRM platform built on Salesforce. This acquisition expands Applied’s sales and marketing solutions, enabling agencies and brokerages to automate sales and marketing activities to drive new business growth and manage customer and prospect communications throughout the lifecycle....more

Insurance JournalOctober 23, 2018

TechCanary Releases CanaryConnect Mobile App for Insurance Professionals

TechCanary, a provider of a cloud-based, analytics-driven insurance CRM, announced the release of its new mobile app, CanaryConnect. The app was designed to provide insurance agents access to critical client and prospect information from their mobile devices, enhancing productivity and client service on the go....more

Highperformr’s free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including TechCanary, are just a search away.