TechCanary
TechCanary's Overview
TechCanary was a prominent provider of cloud-based, analytics-driven insurance CRM (Customer Relationship Management) solutions built natively on the Salesforce platform. Founded in 2013, the company focused on delivering configurable and enterprise-level agency management systems to insurance agencies, brokers, MGAs, and carriers. Its platform was designed to manage sales, marketing, and customer service processes tailored to the insurance industry. In February 2019, TechCanary was acquired by Applied Systems, a leading global provider of software for the insurance industry. The TechCanary platform continues as a key offering within Applied Systems' product suite, branded as Applied Marketing Automation with TechCanary capabilities, enhancing Applied's offerings with advanced CRM functionalities and Salesforce integration for insurance professionals.
Where is TechCanary's Headquarters?
HQ Function
Served as the primary hub for product development, engineering, sales, marketing, and administrative operations for the TechCanary insurance CRM platform before the acquisition.
Notable Features:
The office was situated in The Brewery District, a redeveloped historic area, likely featuring a modern office layout conducive to a tech startup environment. Specific architectural details are not widely publicized.
Work Culture:
As a growing insurtech company, TechCanary fostered a work culture centered on innovation, customer success, agility, and collaboration in a fast-paced environment.
HQ Significance:
This Milwaukee location was crucial for TechCanary's development, growth, and establishment as a recognized name in the insurance CRM market leading up to its acquisition.
Values Reflected in HQ: The choice of a dynamic, redeveloped area likely reflected TechCanary's values of innovation, transformation, and growth within the established insurance industry.
Location:
Prior to its acquisition, TechCanary primarily focused on serving the North American insurance market, particularly the United States and Canada. Its Salesforce-based CRM was tailored for agencies and brokers in this region. As part of Applied Systems, the technology and expertise now contribute to Applied's broader global footprint and offerings in the insurance software industry.
Street Address:
1036 W. Juneau Ave., Suite 400
City:
Milwaukee
State/Province:
Wisconsin
Country:
USA
TechCanary's Global Presence
Not Widely Publicized
Address: N/A
N/A
Buying Intent Signals for TechCanary
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of TechCanary
As of April 2025, TechCanary' leadership includes:
Investors of TechCanary
TechCanary has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
TechCanary was acquired by Applied Systems in February 2019. Consequently, there have been no executive hires or exits for TechCanary as an independent entity in the last 12 months. Key leadership and team members transitioned to roles within Applied Systems or pursued other opportunities at the time of the acquisition.
Technology (Tech Stack) used by TechCanary
Discover the tools TechCanary uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
TechCanary Email Formats and Examples
Prior to its acquisition by Applied Systems, TechCanary's email domain was @techcanary.com. Common corporate email formats were likely used. Post-acquisition, official communications originate from @appliedsystems.com.
[first_initial][last]@techcanary.com (e.g., jdoe@techcanary.com) or [first].[last]@techcanary.com (e.g., jane.doe@techcanary.com)
Format
rholzworth@techcanary.com (Example based on a common format for the former CEO; this address is likely no longer active)
Example
20%
Success rate
News and media
Applied Systems • February 6, 2019
Applied Acquires TechCanary to Extend Sales and Marketing Automation Software Leadership
Applied Systems today announced that it has acquired TechCanary, provider of the insurance industry’s leading cloud-based, analytics-driven CRM platform built on Salesforce. This acquisition expands Applied’s sales and marketing solutions, enabling agencies and brokerages to automate sales and marketing activities to drive new business growth and manage customer and prospect communications throughout the lifecycle....more
Insurance Journal • October 23, 2018
TechCanary Releases CanaryConnect Mobile App for Insurance Professionals
TechCanary, a provider of a cloud-based, analytics-driven insurance CRM, announced the release of its new mobile app, CanaryConnect. The app was designed to provide insurance agents access to critical client and prospect information from their mobile devices, enhancing productivity and client service on the go....more
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