HQ Function

Historically served as the central hub for Teavana's retail operations, product development, marketing, and corporate administration before its acquisition.

Notable Features:

Typical corporate office setup for a growing retail chain, likely including tasting rooms for product development and spaces for merchandising strategy.

Work Culture:

As a company passionate about tea, the culture likely emphasized product knowledge, customer experience, and a shared enthusiasm for tea culture. Fast-paced environment typical of a growing retail business.

HQ Significance:

The Atlanta HQ was significant as the birthplace and growth engine of the Teavana brand, overseeing its expansion from a single store to a national and international specialty tea retailer.

Values Reflected in HQ: The HQ would have reflected Teavana's commitment to quality, tea education, and creating an immersive brand experience, values that drove its initial success.

Location:

Historically, Teavana had a retail presence in the United States, Canada, Mexico, and the Middle East through its standalone stores. Currently, as a Starbucks brand, Teavana products are available globally in Starbucks cafés and through various retail and grocery channels in numerous countries where Starbucks operates, supporting functions like product sourcing, marketing, and distribution on a global scale under the Starbucks umbrella.

Street Address:

3630 Peachtree Rd NE, Suite 1450 (Historical)

City:

Atlanta

State/Province:

Georgia

Country:

USA