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Tchibo's Overview

Total employees2856
HeadquartersHamburg
Founded

Tchibo GmbH is a major German retail and consumer goods company, renowned for its unique business model that combines coffee sales with a weekly changing assortment of non-food products. Founded in 1949 by Max Herz and Carl Tchilinghiryan in Hamburg, Tchibo initially focused on mail-order coffee. It has since expanded into one of Germany's largest retail chains and operates internationally, primarily in Europe. Tchibo's diverse offerings include various coffee products (beans, ground, capsules), coffee machines, as well as clothing, household items, electronics, and services like travel and mobile contracts. The company places a strong emphasis on sustainability, particularly in coffee sourcing and its broader product lines.

Where is Tchibo's Headquarters?

Tchibo officeTchibo officeTchibo officeTchibo office
*Images sourced via web search. Rights belong to original owners

HQ Function

The Hamburg headquarters serves as the central command for Tchibo's global strategy, product development (both coffee and non-food), marketing, corporate management, finance, and supply chain operations.

Notable Features:

The Tchibo headquarters in Hamburg's City Nord is a modern office complex, often recognized for its distinctive architecture. It typically includes employee canteens, collaborative workspaces, and sometimes green areas, designed to support a productive and innovative environment.

Work Culture:

Tchibo fosters a work culture centered on dynamism, passion for its products, and innovation. It emphasizes sustainability and corporate responsibility, encouraging teamwork, continuous learning, and employee engagement. The HQ environment aims to be inspiring and reflective of the brand's values.

HQ Significance:

As the birthplace and nerve center of the company, the Hamburg HQ is crucial for maintaining Tchibo's unique business model, managing its international operations, and driving its innovation in both coffee and non-food sectors. Its location in a major trading city underpins its global sourcing and logistics capabilities.

Values Reflected in HQ: The headquarters' design and operations aim to reflect Tchibo's core values: quality, innovation, customer focus, responsibility (sustainability), and entrepreneurial spirit.

Location:

Tchibo has a significant international presence, primarily focused on Central and Eastern Europe. Key markets include Germany, Austria, Switzerland, Poland, Czech Republic, Slovakia, Hungary, and Turkey. Globally, Tchibo supports functions such as coffee sourcing (from various continents), production, multi-channel retail operations (brick-and-mortar stores, e-commerce, supermarket concessions), marketing and brand management, logistics and supply chain management for its diverse coffee and non-food product ranges.

Street Address:

Überseering 18

City:

Hamburg

State/Province:

Hamburg

Country:

Germany

Tchibo's Global Presence

Vienna, Austria

Address: Gadnergasse 71, 1110 Wien, Austria

To lead Tchibo's brand presence and sales growth in Austria, adapting product assortments and marketing strategies to Austrian consumer preferences, and overseeing all business functions for the region.

Warsaw, Poland

Address: ul. Fabryczna 5, 00-446 Warszawa, Poland

To manage and expand Tchibo's business in Poland, a key Central European market. This includes tailoring the Tchibo retail concept to Polish consumers, managing local supply chains, and building brand loyalty.

Wallisellen, Switzerland

Address: Sostraße 11, 8304 Wallisellen, Switzerland

To consolidate and grow Tchibo's market position in Switzerland, ensuring effective marketing, sales, and logistical operations tailored to the Swiss economic and cultural environment.

Buying Intent Signals for Tchibo

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Tchibo

As of April 2025, Tchibo' leadership includes:

Erik Hofstädter - Chairman of the Management Board (CEO)
Hamid Dastmalchian - Managing Director Finance, IT, Human Resources, Supply Chain, and Legal
Dr. Ulf Guskran - Managing Director Non Food and Tchibo International
Andreas von Rekowski - Managing Director Coffee and Tchibo System Business

Investors of Tchibo

Tchibo has been backed by several prominent investors over the years, including:

Privately held by the Herz family through Maxingvest AG

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits1

The most notable executive change at Tchibo in the last 12 months was the appointment of a new CEO. Erik Hofstädter took over as Chairman of the Management Board (CEO) in January 2024, succeeding Werner Weber. Dr. Ulf Guskran's responsibilities were also confirmed for Non Food and International business areas.

Departures

Werner Weber, Werner Weber departed from his position as CEO of Tchibo.

New Appointments:

Erik Hofstädter, Erik Hofstädter was appointed as the new CEO of Tchibo, succeeding Werner Weber.

Technology (Tech Stack) used by Tchibo

Discover the tools Tchibo uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Tchibo Email Formats and Examples

Tchibo typically uses a standard corporate email format. The most common structure is 'firstname.lastname' followed by the company's domain. For Germany, this is often '@tchibo.de', while international communications might use '@tchibo.com' or country-specific domains (e.g., @tchibo.at for Austria).

firstname.lastname@tchibo.de

Format

erika.mustermann@tchibo.de

Example

70%

Success rate

News and media

Umweltbundesamt (German Environment Agency)April 17, 2024

Tchibo Cooperates with Blue Angel for More Sustainable Products

Tchibo is enhancing its sustainability efforts by partnering with the Blue Angel (Blauer Engel) eco-label. This collaboration aims to expand the range of environmentally friendly products available in Tchibo's non-food assortment, offering customers more sustainable choices....more

dlahandlu.plFebruary 27, 2024

Tchibo Remains Leader in Fairtrade Coffee Sales in Poland

For 2023, Tchibo was once again recognized as the leading seller of Fairtrade certified coffee in Poland. This highlights the company's ongoing commitment to ethical and sustainable sourcing practices within the Polish coffee market....more

Tchibo Corporate Website / Lebensmittel ZeitungOctober 5, 2023

Tchibo Announces Erik Hofstädter as New CEO Effective January 2024

Tchibo officially announced that Erik Hofstädter would assume the role of Chairman of the Management Board (CEO) starting January 1, 2024. He succeeded Werner Weber, who left the company at the end of 2023. Hofstädter previously headed Tchibo's successful Austrian division....more

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