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TBWA\Chiat\Day
What Does TBWA\Chiat\Day Do?
TBWA\Chiat\Day is the American agency brand of the global advertising network TBWA Worldwide. Renowned for its 'Disruption®' philosophy, the agency crafts transformative creative ideas that challenge conventions and drive business growth for its clients. With a rich history of iconic campaigns, including Apple's '1984' and 'Think Different,' TBWA\Chiat\Day operates at the intersection of creativity, strategy, and technology, delivering integrated marketing solutions across various platforms. They are known for their innovative culture and impactful work for a diverse portfolio of global and national brands, with major hubs in Los Angeles and New York.
Where Is TBWA\Chiat\Day's Headquarters?
HQ Function
North American creative flagship, hub for major client accounts, strategic development, and innovation. This office serves as the primary West Coast hub for TBWA\Chiat\Day.
Notable Features:
Modern, open-plan office space located in the 'Silicon Beach' tech hub of Playa Vista, designed to foster collaboration and creativity. While historically associated with the iconic Frank Gehry-designed 'Binoculars Building' in Venice, the current Playa Vista headquarters emphasizes contemporary workspace design.
Work Culture:
A highly creative, fast-paced, and collaborative environment that champions 'Disruption®' by encouraging unconventional thinking and challenging established norms. The culture promotes curiosity, continuous learning, and a passion for groundbreaking work.
HQ Significance:
Serves as a key creative engine for the TBWA network in North America, responsible for developing award-winning campaigns for flagship accounts. Its legacy is deeply intertwined with some of advertising's most influential and culturally significant work.
Values Reflected in HQ: The headquarters' design and atmosphere reflect the agency's core values of Creativity, Disruption®, innovation, collaboration, and forward-thinking. The space is intended to inspire and facilitate the development of unconventional ideas.
Location:
TBWA\Chiat\Day represents the U.S. arm of TBWA Worldwide, a leading global advertising agency network. TBWA Worldwide, known as 'The Disruption® Company,' operates in 95 countries with 275 offices. This extensive network supports global brand leadership, integrated marketing communications, strategic planning, digital transformation, content creation, public relations, and specialized services such as shopper marketing (TBWA\Commerce) and healthcare advertising ( جذب/HEALTH) across its international locations, enabling truly global campaign execution and market insights.
Street Address:
5353 Grosvenor Blvd
City:
Los Angeles
State/Province:
California
Country:
USA
Where Else Does TBWA\Chiat\Day Operate Around the World?
New York, New York, USA
Address: 488 Madison Ave, New York, NY 10022, USA
Acts as a vital center for East Coast-based clients and talent, driving creative excellence and developing market-specific strategies for the North American and global markets. It complements the West Coast headquarters by providing a strong presence in another key U.S. business and cultural center.
Buying Intent Signals for TBWA\Chiat\Day
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading TBWA\Chiat\Day? Meet the Executive Team
As of April 2025, TBWA\Chiat\Day' leadership includes:
Who's Investing in TBWA\Chiat\Day?
TBWA\Chiat\Day has been backed by several prominent investors over the years, including:
What Leadership Changes Has TBWA\Chiat\Day Seen Recently?
TBWA\Chiat\Day has actively strengthened its U.S. leadership over the past year, with key appointments in strategy, data sciences, and design to enhance its creative and analytical capabilities. These moves reflect a focus on evolving agency services to meet modern client needs.
New Appointments:
What Technology (Tech Stack) Is Used byTBWA\Chiat\Day?
Discover the tools TBWA\Chiat\Day uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
TBWA\Chiat\Day Email Formats and Examples
TBWA\Chiat\Day, as part of a large global network, primarily utilizes a standardized email format based on employee names. The most commonly observed and effective format is [first].[last]@tbwachiatday.com. While variations such as [first_initial][last]@tbwachiatday.com might exist for some individuals or in specific circumstances, the [first].[last] convention is generally reliable for reaching personnel.
firstname.lastname@tbwachiatday.com
Format
jane.doe@tbwachiatday.com
Example
90%
Success rate
What's the Latest News About TBWA\Chiat\Day?
Adweek • January 23, 2024
TBWA\Chiat\Day U.S. Names Jen Costello Chief Strategy Officer
Jen Costello has been appointed as the new Chief Strategy Officer for TBWA\Chiat\Day U.S. She joins from Fidelity Investments where she was SVP of Brand and Advertising, and will now be responsible for leading the agency's strategic vision and planning capabilities across its U.S. offices, reporting to U.S. CEO Erin Riley....more
Ad Age • October 11, 2023
TBWA\Chiat\Day LA Taps Akatre as New Head of Design
The Los Angeles office of TBWA\Chiat\Day has appointed the Paris-based creative duo Akatre, comprised of Valentina Loffredo and Giuseppe Lodi, as its new head of design. They are tasked with elevating the agency's visual craft and design output....more
Shots • March 5, 2024
TBWA\Chiat\Day NY and Bubly Burst Back Onto Screens
TBWA\Chiat\Day New York launched a new campaign for Bubly sparkling water, continuing its successful partnership with entertainer Michael Bublé. The campaign features humorous spots that highlight the brand's playful personality and variety of flavors, aiming to drive engagement during key consumption moments....more
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