What Does TBA Group Do?

Total employees350
HeadquartersLondon
Founded1983

TBA Group is a global brand experience agency specializing in creating unforgettable live events, immersive brand activations, and strategic creative communications. With over 40 years of experience, they partner with leading brands across various sectors to connect with audiences, drive engagement, and deliver measurable results through innovative and impactful experiences, both live and virtual. Their services span strategy, creative design, production, and execution for a diverse international client base.

Where Is TBA Group's Headquarters?

TBA Group officeTBA Group officeTBA Group officeTBA Group office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the main global hub for strategic planning, creative development, international client management, and coordination of TBA Group's worldwide operations in event production and brand experiences.

Notable Features:

The London HQ is housed in 'The Dairy,' a distinctive building that likely offers a unique and inspiring atmosphere conducive to a creative agency. This suggests a space with character, potentially repurposed to foster innovation.

Work Culture:

TBA Group's London HQ fosters a dynamic, creative, and collaborative work culture. It emphasizes innovation in brand storytelling and event production, encouraging teamwork to deliver cutting-edge solutions for global clients.

HQ Significance:

The London headquarters is strategically important for accessing a diverse global talent pool, serving a roster of international clients, and remaining at the forefront of evolving trends in the events and experiential marketing industry, situated in a major global business and creative capital.

Values Reflected in HQ: The headquarters' environment likely reflects TBA Group's core values of creativity, collaboration, excellence, and innovation in delivering impactful brand experiences.

Location:

TBA Group operates globally, supporting a comprehensive suite of functions through its international network of studios. These functions include strategic brand consultancy, creative concept development, end-to-end event production and management (live, virtual, and hybrid), experiential marketing campaigns, digital integration, content creation, and full logistical support for multinational clients across diverse industries including automotive, technology, finance, and FMCG.

Street Address:

The Dairy, 134-140 Goldhawk Road

City:

London

State/Province:

Greater London

Country:

United Kingdom

Where Else Does TBA Group Operate Around the World?

Manchester, UK

Address: The Old School Union, School Lane, Manchester, M20 6RD, UK

Serves clients in the North of England and contributes to TBA Group's overall UK and European operations, leveraging Manchester's vibrant creative industry.

New York, NY, USA

Address: 225 W 35th St, 14th Floor, New York, NY 10001, USA

Drives growth and manages projects within the North American market, tapping into New York's status as a global center for media, marketing, and business.

Frankfurt, Germany

Address: Hanauer Landstraße 172, 60314 Frankfurt am Main, Germany

Supports TBA Group's European operations, with a particular focus on automotive, finance, and technology clients prevalent in the Frankfurt and German market.

Paris, France

Address: 5 Rue de la Baume, 75008 Paris, France

Manages French and European client accounts, focusing on sophisticated event production and creative brand experiences in key European markets.

Singapore, Singapore

Address: 61 Robinson Road, #14-01, Singapore 068893

Facilitates expansion and project execution in the fast-growing Asian markets, catering to both multinational corporations and regional businesses requiring experiential marketing solutions.

Buying Intent Signals for TBA Group

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading TBA Group? Meet the Executive Team

As of April 2025, TBA Group' leadership includes:

Guy Horner - Chief Executive Officer
Richard Bridge - Group Managing Director
Paul O'Loughlin - Group Finance Director
Mark Spragg - Chairman

Who's Investing in TBA Group?

TBA Group has been backed by several prominent investors over the years, including:

LDC (Lloyds Development Capital)

What Leadership Changes Has TBA Group Seen Recently?

Hire0
Exits0

Based on publicly available information and recent news searches, there have been no widely reported major executive hires or departures at the C-suite or Group Director level within TBA Group in the last 12 months, suggesting stability in its core leadership team. The company does undertake strategic team expansions in specific sectors as needed.

What Technology (Tech Stack) Is Used byTBA Group?

Discover the tools TBA Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

TBA Group Email Formats and Examples

TBA Group likely utilizes standardized email formats for its employees to maintain professional communication. Common corporate email patterns include [first_initial][last]@[domain] or [first].[last]@[domain]. The exact format can vary, but these are typical for similar organizations.

[first_initial][last]@tbaglobal.com

Format

jdoe@tbaglobal.com

Example

75%

Success rate

What's the Latest News About TBA Group?

tbaglobal.comMarch 26, 2024

TBA Group Deepens Automotive Expertise with Strategic Team Expansion

TBA Group announced a strategic expansion of its team to enhance its automotive sector capabilities, reinforcing its commitment to delivering innovative brand experiences for automotive clients....more

tbaglobal.comJanuary 23, 2024

TBA Group Expands Global Footprint with New Singapore Studio

TBA Group has opened a new studio in Singapore, marking a significant step in its APAC expansion strategy to better serve clients in the region with its brand experience solutions....more

tbaglobal.comOctober 10, 2023

TBA Group Celebrates 40 Years of Creating Unforgettable Brand Experiences

TBA Group marked its 40th anniversary, reflecting on four decades of innovation and leadership in crafting impactful live and virtual brand experiences for global clients....more

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