What Does Tazo Do?

Total employees15000
HeadquartersHoboken
Founded1994

Tazo Tea is a well-known brand celebrated for its bold and unexpected tea blends, sourcing unique ingredients from around the world. Originally founded as an independent company, Tazo encourages drinkers to explore a world of flavor with its diverse range of traditional and exotic teas, including black, green, herbal, and chai varieties. Now part of Lipton Teas and Infusions, Tazo continues its mission to offer vibrant and surprising tea experiences.

Where Is Tazo's Headquarters?

Tazo officeTazo officeTazo officeTazo office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the primary hub for Tazo's brand management, marketing, sales strategy, and operational oversight in North America, under the Lipton Teas and Infusions corporate structure.

Notable Features:

Modern office facility designed for collaboration, shared with other brands under Lipton Teas and Infusions. Likely features amenities common in contemporary corporate environments.

Work Culture:

A dynamic and consumer-focused environment, emphasizing innovation in the beverage sector. Collaborative culture integrated within the broader Lipton Teas and Infusions team, likely fast-paced and market-driven.

HQ Significance:

This location is significant as it represents Tazo's integration into a major global tea company, Lipton Teas and Infusions, centralizing its strategic direction for the key North American market.

Values Reflected in HQ: The headquarters likely reflects values such as market responsiveness, brand synergy within the Lipton portfolio, operational efficiency, and a commitment to growth and innovation in the tea category.

Location:

Tazo teas are primarily marketed and distributed across North America (United States and Canada). While its main focus is the North American market, some products may be found in other international markets through various distributors. The brand sources its tea leaves and ingredients globally to create its distinctive blends, reflecting a global reach in its supply chain. Operations and strategy are managed under the global Lipton Teas and Infusions network.

Street Address:

100 Washington Blvd, Suite 1400

City:

Hoboken

State/Province:

New Jersey

Country:

USA

Where Else Does Tazo Operate Around the World?

Suffolk, Virginia, USA

Address: 200 West Constance Road, Suffolk, VA 23434, USA (Lipton Teas and Infusions facility)

Key production, blending, and supply chain hub critical for distributing Tazo products across the United States and Canada.

Portland, Oregon, USA

Address: N/A (Historical founding city)

Historical and spiritual home of the Tazo brand, embodying its initial entrepreneurial and adventurous spirit.

Buying Intent Signals for Tazo

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Tazo? Meet the Executive Team

As of April 2025, Tazo' leadership includes:

Nathalie Roos - Chief Executive Officer, Lipton Teas and Infusions
Abhay Parnerkar - President, North America, Lipton Teas and Infusions
Aparna Sundaresh - Chief Marketing & Digital Officer, Lipton Teas and Infusions

Who's Investing in Tazo?

Tazo has been backed by several prominent investors over the years, including:

CVC Capital Partners (as the owner of Lipton Teas and Infusions)

What Leadership Changes Has Tazo Seen Recently?

Hire2
Exits0

Key leadership appointments at parent company Lipton Teas and Infusions, including a new global CEO and a new President for North America, are set to shape the strategic direction for Tazo.

New Appointments:

Nathalie Roos, Nathalie Roos appointed as the new global CEO of Lipton Teas and Infusions, bringing extensive experience in global brand management.
Abhay Parnerkar, Abhay Parnerkar took on the role of President for North America, responsible for brands including Tazo in this key region.

What Technology (Tech Stack) Is Used byTazo?

Discover the tools Tazo uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Tazo Email Formats and Examples

Tazo Tea operates under Lipton Teas and Infusions. Emails for Lipton Teas and Infusions personnel typically follow a standard corporate format.

firstname.lastname@liptonteas.com

Format

jane.doe@liptonteas.com

Example

85%

Success rate

What's the Latest News About Tazo?

Marketing Dive • October 5, 2023

Tazo campaign featuring drag queen Pattie Gonia stirs boycott calls

Tazo faced some conservative backlash and boycott calls following a marketing campaign featuring drag queen and environmental activist Pattie Gonia. The campaign aimed to promote Tazo's new iced tea products and environmental messaging....more

PR Newswire • April 11, 2023

TAZO Announces New Ready-To-Drink Iced Teas and Concentrates, Inviting Consumers to Sip Vibrantly This Summer

Tazo launched a new lineup of Ready-To-Drink (RTD) iced teas and iced tea concentrates, including flavors like 'Herbal Iced Tea – Passion,' 'Classic Iced Black Tea,' and 'Zen Iced Green Tea.' The launch aimed to refresh its iced tea offerings for the summer season....more

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