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Tazo Tea is a well-known brand celebrated for its bold and unexpected tea blends, sourcing unique ingredients from around the world. Originally founded as an independent company, Tazo encourages drinkers to explore a world of flavor with its diverse range of traditional and exotic teas, including black, green, herbal, and chai varieties. Now part of Lipton Teas and Infusions, Tazo continues its mission to offer vibrant and surprising tea experiences.
Serves as the primary hub for Tazo's brand management, marketing, sales strategy, and operational oversight in North America, under the Lipton Teas and Infusions corporate structure.
Modern office facility designed for collaboration, shared with other brands under Lipton Teas and Infusions. Likely features amenities common in contemporary corporate environments.
A dynamic and consumer-focused environment, emphasizing innovation in the beverage sector. Collaborative culture integrated within the broader Lipton Teas and Infusions team, likely fast-paced and market-driven.
This location is significant as it represents Tazo's integration into a major global tea company, Lipton Teas and Infusions, centralizing its strategic direction for the key North American market.
Tazo teas are primarily marketed and distributed across North America (United States and Canada). While its main focus is the North American market, some products may be found in other international markets through various distributors. The brand sources its tea leaves and ingredients globally to create its distinctive blends, reflecting a global reach in its supply chain. Operations and strategy are managed under the global Lipton Teas and Infusions network.
100 Washington Blvd, Suite 1400
Hoboken
New Jersey
USA
Address: 200 West Constance Road, Suffolk, VA 23434, USA (Lipton Teas and Infusions facility)
Key production, blending, and supply chain hub critical for distributing Tazo products across the United States and Canada.
Address: N/A (Historical founding city)
Historical and spiritual home of the Tazo brand, embodying its initial entrepreneurial and adventurous spirit.
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As of April 2025, Tazo' leadership includes:
Tazo has been backed by several prominent investors over the years, including:
Key leadership appointments at parent company Lipton Teas and Infusions, including a new global CEO and a new President for North America, are set to shape the strategic direction for Tazo.
Discover the tools Tazo uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Tazo Tea operates under Lipton Teas and Infusions. Emails for Lipton Teas and Infusions personnel typically follow a standard corporate format.
firstname.lastname@liptonteas.com
Format
jane.doe@liptonteas.com
Example
85%
Success rate
Marketing Dive • October 5, 2023
Tazo faced some conservative backlash and boycott calls following a marketing campaign featuring drag queen and environmental activist Pattie Gonia. The campaign aimed to promote Tazo's new iced tea products and environmental messaging....more
PR Newswire • April 11, 2023
Tazo launched a new lineup of Ready-To-Drink (RTD) iced teas and iced tea concentrates, including flavors like 'Herbal Iced Tea – Passion,' 'Classic Iced Black Tea,' and 'Zen Iced Green Tea.' The launch aimed to refresh its iced tea offerings for the summer season....more
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