Multithread effectively and personalize outreach to convert deals faster
Elevate social presence and drive business growth from social media
Identify and prioritize high-intent leads, and improve sales effectiveness
Find and connect with ICP attendees, and improve event outcomes
Tasty Baking Company, renowned for its iconic brand Tastykake, has been a staple in the American snack food landscape since its establishment in Philadelphia in 1914. Specializing in a wide array of shelf-stable baked goods, including their famous Krimpets®, Kandy Kakes®, and various pies and cookie bars, the company has built a legacy on taste, quality, and nostalgia. Acquired by Flowers Foods in 2011, Tasty Baking Company continues to operate, leveraging its rich heritage while benefiting from the extensive distribution network and resources of its parent company. Its products are primarily distributed across the Eastern and Southern United States, with expanding availability nationwide.
Serves as the primary, state-of-the-art baking facility for a large volume of Tastykake products, overseeing brand operations, quality control, and acting as a key regional distribution point.
A modern, LEED-Gold certified bakery, recognized as one of the most energy-efficient bakeries in the United States. It features advanced production lines and sustainable building design.
The work culture emphasizes quality, tradition, and operational excellence in baking. It fosters a collaborative environment dedicated to producing iconic snack products, blending historical brand pride with contemporary manufacturing practices under Flowers Foods.
This facility represents the continuation of a historic Philadelphia brand, central to Tastykake's production and preserving its strong regional identity. The Navy Yard location marked a significant modernization for the company.
Tasty Baking Company's products, marketed under the Tastykake brand, are predominantly distributed throughout the Eastern and Southern United States. Through its parent company, Flowers Foods, Tastykake's availability is continuously expanding to other regions across the nation. The brand's primary focus is on the U.S. domestic market, with limited or indirect international presence.
4300 S. 26th Street, The Navy Yard
Philadelphia
PA
USA
Address: 3412 Waterway Rd, Oxford, PA 19363 (Flowers Baking Co. of Oxford, producing Tastykake items)
Supports the high demand for Tastykake products by supplementing production from the Philadelphia bakery, primarily serving markets in the Eastern and Mid-Atlantic regions and aiding broader national distribution efforts.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Tasty Baking Company' leadership includes:
Tasty Baking Company has been backed by several prominent investors over the years, including:
Executive leadership changes impacting Tasty Baking Company are typically part of broader adjustments at its parent company, Flowers Foods. Recent key movements at Flowers Foods' top leadership can influence the overall organization, including its brands like Tastykake.
Discover the tools Tasty Baking Company uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
As a subsidiary of Flowers Foods, employees associated with Tasty Baking Company operations typically use email addresses under the Flowers Foods domain (flowersfoods.com). Common corporate email formats often utilize combinations of first name, last name, and initials.
[first_initial][last]@flowersfoods.com
Format
jdoe@flowersfoods.com
Example
80%
Success rate
Business Wire • May 9, 2024
Flowers Foods, parent company of Tastykake, announced its financial results for the first quarter of 2024. The report includes details on sales performance, including branded retail sales where Tastykake contributes....more
PR Newswire • June 28, 2023
Tastykake announced a special giveaway and celebration for National Krimpet Day, engaging fans of the iconic snack with prizes and highlighting the brand's popular Butterscotch Krimpets....more
BakingBusiness.com • February 15, 2024
Heeth Varnedoe, chief operating officer of Flowers Foods, Inc., plans to depart the company at the end of 2024. Mr. Varnedoe has been with Flowers Foods for 34 years and was named COO effective Jan. 1, 2024....more
See where a company’s workforce is located, by country or region.
View past and recent funding rounds with amounts and investors.
Understand company revenue estimates and financial scale.
Track active roles and hiring trends to spot growth signals.
Discover what a company offers—products, platforms, and solutions.
Get the company’s official SIC and NAICS classifications.
Analyze visitor volume, engagement, and top traffic sources.
Explore LinkedIn, Twitter, and other active social profiles.
Identify top competitors based on similar business traits.
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
Thousands of companies, including Tasty Baking Company, are just a search away.