What Does Tasty Baking Company Do?

Total employees234
HeadquartersPhiladelphia
Founded1914

Tasty Baking Company, renowned for its iconic brand Tastykake, has been a staple in the American snack food landscape since its establishment in Philadelphia in 1914. Specializing in a wide array of shelf-stable baked goods, including their famous Krimpets®, Kandy Kakes®, and various pies and cookie bars, the company has built a legacy on taste, quality, and nostalgia. Acquired by Flowers Foods in 2011, Tasty Baking Company continues to operate, leveraging its rich heritage while benefiting from the extensive distribution network and resources of its parent company. Its products are primarily distributed across the Eastern and Southern United States, with expanding availability nationwide.

Where Is Tasty Baking Company's Headquarters?

Tasty Baking Company officeTasty Baking Company officeTasty Baking Company officeTasty Baking Company office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the primary, state-of-the-art baking facility for a large volume of Tastykake products, overseeing brand operations, quality control, and acting as a key regional distribution point.

Notable Features:

A modern, LEED-Gold certified bakery, recognized as one of the most energy-efficient bakeries in the United States. It features advanced production lines and sustainable building design.

Work Culture:

The work culture emphasizes quality, tradition, and operational excellence in baking. It fosters a collaborative environment dedicated to producing iconic snack products, blending historical brand pride with contemporary manufacturing practices under Flowers Foods.

HQ Significance:

This facility represents the continuation of a historic Philadelphia brand, central to Tastykake's production and preserving its strong regional identity. The Navy Yard location marked a significant modernization for the company.

Values Reflected in HQ: The headquarters reflects a commitment to quality, innovation in baking technology, deep community roots in Philadelphia, and environmental stewardship, as evidenced by its LEED certification.

Location:

Tasty Baking Company's products, marketed under the Tastykake brand, are predominantly distributed throughout the Eastern and Southern United States. Through its parent company, Flowers Foods, Tastykake's availability is continuously expanding to other regions across the nation. The brand's primary focus is on the U.S. domestic market, with limited or indirect international presence.

Street Address:

4300 S. 26th Street, The Navy Yard

City:

Philadelphia

State/Province:

PA

Country:

USA

Where Else Does Tasty Baking Company Operate Around the World?

Oxford, Pennsylvania, USA

Address: 3412 Waterway Rd, Oxford, PA 19363 (Flowers Baking Co. of Oxford, producing Tastykake items)

Supports the high demand for Tastykake products by supplementing production from the Philadelphia bakery, primarily serving markets in the Eastern and Mid-Atlantic regions and aiding broader national distribution efforts.

Buying Intent Signals for Tasty Baking Company

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Tasty Baking Company? Meet the Executive Team

As of April 2025, Tasty Baking Company' leadership includes:

A. Ryals McMullian - Chairman, CEO and President (Flowers Foods)
H. Mark Courtney - Chief Brand Officer (Flowers Foods)
David M. Roach - President, Cake Operations (Flowers Foods)

Who's Investing in Tasty Baking Company?

Tasty Baking Company has been backed by several prominent investors over the years, including:

Tasty Baking Company operates as a wholly-owned subsidiary of Flowers Foods, Inc. (NYSE: FLO). Major institutional investors in Flowers Foods include:
The Vanguard Group, Inc.
BlackRock Inc.
State Street Corporation

What Leadership Changes Has Tasty Baking Company Seen Recently?

Hire1
Exits2

Executive leadership changes impacting Tasty Baking Company are typically part of broader adjustments at its parent company, Flowers Foods. Recent key movements at Flowers Foods' top leadership can influence the overall organization, including its brands like Tastykake.

Departures

Heeth Varnedoe, Heeth Varnedoe announced his upcoming departure from Flowers Foods, where he serves as COO.
Bradley K. Alexander, Bradley K. Alexander retired as Chief Operating Officer of Flowers Foods, effective December 31, 2023.

New Appointments:

Heeth Varnedoe, Heeth Varnedoe was appointed to succeed Bradley K. Alexander as Chief Operating Officer of Flowers Foods, effective January 1, 2024.

What Technology (Tech Stack) Is Used byTasty Baking Company?

Discover the tools Tasty Baking Company uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Tasty Baking Company Email Formats and Examples

As a subsidiary of Flowers Foods, employees associated with Tasty Baking Company operations typically use email addresses under the Flowers Foods domain (flowersfoods.com). Common corporate email formats often utilize combinations of first name, last name, and initials.

[first_initial][last]@flowersfoods.com

Format

jdoe@flowersfoods.com

Example

80%

Success rate

What's the Latest News About Tasty Baking Company?

Business WireMay 9, 2024

Flowers Foods Reports First Quarter 2024 Results

Flowers Foods, parent company of Tastykake, announced its financial results for the first quarter of 2024. The report includes details on sales performance, including branded retail sales where Tastykake contributes....more

PR NewswireJune 28, 2023

Tastykake Celebrates National Krimpet Day With Groovy Giveaway

Tastykake announced a special giveaway and celebration for National Krimpet Day, engaging fans of the iconic snack with prizes and highlighting the brand's popular Butterscotch Krimpets....more

BakingBusiness.comFebruary 15, 2024

Flowers Foods COO to transition out by year’s end

Heeth Varnedoe, chief operating officer of Flowers Foods, Inc., plans to depart the company at the end of 2024. Mr. Varnedoe has been with Flowers Foods for 34 years and was named COO effective Jan. 1, 2024....more

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