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Tarte Cosmetics's Overview

Total employees1198
HeadquartersNew York
Founded2000

Tarte Cosmetics is a globally recognized leader in the beauty industry, renowned for its high-performance naturals™. Founded by Maureen Kelly in 2000 from her one-bedroom apartment, Tarte was born out of a desire to create makeup that was good for your skin without compromising on quality or glamour. The brand emphasizes cruelty-free practices, eco-chic packaging, and the use of skin-invigorating ingredients like Amazonian clay, maracuja oil, and super-fruits. Tarte offers a full range of cosmetics, including their iconic shape tape™ concealer, foundations, eyeshadow palettes, mascaras, and skincare products, all formulated without parabens, mineral oil, phthalates, triclosan, sodium lauryl sulfate, and gluten.

Where is Tarte Cosmetics's Headquarters?

Tarte Cosmetics officeTarte Cosmetics officeTarte Cosmetics officeTarte Cosmetics office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central command for global operations, including product development, brand strategy, marketing, and corporate functions.

Notable Features:

Modern office space designed to foster creativity and collaboration, reflecting the brand's vibrant and playful aesthetic. It likely features open-plan areas, dedicated product testing zones, and social spaces to encourage innovation.

Work Culture:

Known for a fast-paced, dynamic, and inclusive work environment. Employees, often referred to as 'Tartelettes,' share a passion for beauty, innovation, and the brand's ethical commitments of being cruelty-free and using 'good-for-you' ingredients.

HQ Significance:

The New York City headquarters places Tarte at the epicenter of beauty trends, talent, and media, facilitating strong industry connections and global brand management.

Values Reflected in HQ: The headquarters likely embodies Tarte's values of innovation, high-performance, and a 'good-for-you' philosophy, potentially through sustainable office practices, wellness considerations, and a design that inspires creativity and collaboration.

Location:

Tarte Cosmetics maintains a strong global presence, reaching customers worldwide through multiple channels. Key to its international reach are robust e-commerce operations via its official website, which ships to numerous countries. Additionally, Tarte products are prominently featured in major international beauty retailers such as Sephora (globally), Ulta Beauty (in the US), and Macy's (in the US). The brand's distribution network covers North America, Europe, Asia, Australia, and the Middle East, supported by targeted regional marketing initiatives and localized operational strategies to effectively engage diverse consumer bases.

Street Address:

1375 Broadway

City:

New York

State/Province:

NY

Country:

USA

Tarte Cosmetics's Global Presence

London, United Kingdom

Address: Fora, 2nd Floor, 35-41 Folgate Street, London, E1 6BX, UK

To strategically expand Tarte's brand presence and product accessibility across Europe, tailoring marketing and sales strategies to local consumer preferences and strengthening relationships with regional retail partners.

Buying Intent Signals for Tarte Cosmetics

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Tarte Cosmetics

As of April 2025, Tarte Cosmetics' leadership includes:

Maureen Kelly - Founder & CEO
Kim Tran - President
Heather Hemsley - Chief Financial Officer
Samantha Kitain - Chief Marketing Officer
Anna E. Sponaugle - Chief People Officer

Investors of Tarte Cosmetics

Tarte Cosmetics has been backed by several prominent investors over the years, including:

KOSÉ Corporation

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

Tarte Cosmetics continues to strengthen its leadership team. While major C-suite changes are infrequent, the company strategically adds talent in key growth areas. In the past year, there has been at least one notable VP-level hire.

New Appointments:

Lauren Staner, Lauren Staner joined Tarte Cosmetics as the new Vice President of Social, bringing extensive experience in social media marketing within the beauty industry.

Technology (Tech Stack) used by Tarte Cosmetics

Discover the tools Tarte Cosmetics uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Tarte Cosmetics Email Formats and Examples

Tarte Cosmetics primarily utilizes the `first.last@tartecosmetics.com` email format for its employees. Other less common formats may exist but this is the most frequently observed pattern.

first.last@tartecosmetics.com

Format

maureen.kelly@tartecosmetics.com

Example

80%

Success rate

News and media

GlossyFebruary 28, 2024

Tarte Cosmetics's Influencer Trips Continue to Spark Viral Conversations

Tarte Cosmetics's latest #TrippinWithTarte influencer trip to Bora Bora in early 2024, following a controversial Dubai trip, continued to generate significant online discussion. These trips are a core part of Tarte's marketing strategy, aiming for viral reach and engagement, though they sometimes face criticism regarding perceived extravagance or exclusivity....more

KOSÉ Corporation IRFebruary 8, 2024

Tarte Cosmetics Drives Growth for Parent Company KOSÉ in Q3 FY2023

KOSÉ Corporation's Q3 FY2023 financial results (ending December 2023) highlighted Tarte Cosmetics's continued strong performance, particularly in the Americas. Tarte's sales significantly contributed to the overall growth of KOSÉ's cosmetics business segment, underscoring its importance within the parent company's portfolio....more

CEW (Cosmetic Executive Women)November 15, 2023

Tarte Cosmetics Celebrates Maneater Franchise with Immersive NYC Event

Tarte Cosmetics hosted a 'Maneater Makeover' pop-up event in New York City, offering consumers an immersive experience to celebrate its popular Maneater product line. The event featured product demonstrations, makeovers, and interactive installations, reinforcing brand engagement and product visibility....more

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