What Does TargetX Do?

Total employees35
HeadquartersConshohocken
Founded1998

TargetX is a leading provider of cloud-based CRM (Customer Relationship Management) solutions specifically designed for higher education institutions. Its platform helps colleges and universities manage the entire student lifecycle, from recruitment and admissions to student success and alumni engagement. Founded in 1998, TargetX was acquired by Liaison International in 2020, which was subsequently acquired by Anthology in 2022. The TargetX product suite continues to be a key offering within Anthology's portfolio, empowering institutions to build better relationships with prospective and current students.

Where Is TargetX's Headquarters?

TargetX officeTargetX officeTargetX officeTargetX office
*Images sourced via web search. Rights belong to original owners

HQ Function

Historically served as the main hub for software development, product management, sales, marketing, and customer support for TargetX's higher education CRM solutions.

Notable Features:

The Conshohocken office was a modern office space designed to facilitate collaboration and innovation among its teams. Specific unique architectural details are not widely publicized.

Work Culture:

TargetX fostered a dynamic and innovative work environment focused on leveraging technology to address challenges in higher education. The culture emphasized collaboration, customer success (for educational institutions), and a mission-driven approach to improving the student lifecycle.

HQ Significance:

This headquarters was the core operational center for TargetX, driving its product development, strategic direction, and market engagement in the competitive EdTech landscape prior to its acquisitions.

Values Reflected in HQ: The workspace likely reflected values such as innovation in EdTech, deep understanding of higher education needs, collaboration, and a commitment to client success, with an environment conducive to agile development and customer-centric operations.

Location:

While historically focused primarily on the North American higher education market, TargetX, as part of Anthology, now supports institutions globally. Anthology has a significant international presence, allowing TargetX solutions to reach a wider range of universities and colleges worldwide, aiding in student recruitment, admissions, retention, and advancement efforts across diverse educational systems.

Street Address:

1001 E Hector St, Suite 100

City:

Conshohocken

State/Province:

PA

Country:

USA

Where Else Does TargetX Operate Around the World?

No additional office locations available.

Buying Intent Signals for TargetX

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading TargetX? Meet the Executive Team

As of April 2025, TargetX' leadership includes:

Sasha Peterson - Former CEO (Pre-acquisition, instrumental in TargetX's growth and strategic direction)
Brian Niles - Founder (Established TargetX with a vision for improving higher education through technology)

Who's Investing in TargetX?

TargetX has been backed by several prominent investors over the years, including:

FTV Capital
Main Street Capital Corporation

What Leadership Changes Has TargetX Seen Recently?

Hire0
Exits0

As TargetX was acquired by Liaison International in 2020 and subsequently by Anthology in 2022, specific executive movements for TargetX as a standalone entity in the last 12 months are not publicly reported. Leadership and organizational changes are managed within the Anthology corporate structure. Major leadership transitions occurred around the times of acquisition.

Departures

N/A, No specific TargetX standalone executive departures publicly reported in the last 12 months. Changes are part of Anthology's broader organizational structure.

New Appointments:

N/A, No specific TargetX standalone executive appointments publicly reported in the last 12 months. Appointments occur within the Anthology leadership team.

What Technology (Tech Stack) Is Used byTargetX?

Discover the tools TargetX uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

TargetX Email Formats and Examples

Historically, TargetX likely utilized common corporate email formats. While the `targetx.com` domain's active use for new emails may have changed post-acquisition by Anthology, patterns such as `[first_initial][last]@[company_domain]` or `[first].[last]@[company_domain]` were probable.

Common formats included `f[last]@targetx.com` (e.g., jdoe@targetx.com) and `[first].[last]@targetx.com` (e.g., jane.doe@targetx.com).

Format

jdoe@targetx.com

Example

65%

Success rate

What's the Latest News About TargetX?

Anthology.com Press ReleaseJuly 18, 2023

TargetX CRM Suite Continues to Evolve Under Anthology with New Enhancements

At its annual Anthology Together conference, Anthology highlighted ongoing developments and innovations across its comprehensive EdTech portfolio. This included updates and enhancements to the TargetX CRM suite, demonstrating continued investment in the platform to improve student engagement, recruitment processes, and overall institutional effectiveness for higher education clients globally....more

Anthology.com Press ReleaseOctober 5, 2022

Anthology Finalizes Acquisition of Liaison International, Including TargetX

Anthology announced the completion of its acquisition of Liaison International, which had previously acquired TargetX. This strategic move brought TargetX's specialized higher education CRM capabilities into Anthology's broader suite of EdTech solutions, aiming to provide a more comprehensive and integrated experience for educational institutions....more

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