What Does Targeted Victory Do?

Total employees250
HeadquartersArlington
Founded2009

Targeted Victory is a leading full-service digital strategy and marketing agency, specializing in right-of-center political campaigns, issue advocacy organizations, and corporate clients. Founded in 2009, the agency is renowned for its audience-focused and data-driven approach, delivering innovative solutions in digital advertising, online fundraising, website development, and comprehensive media strategy. They leverage cutting-edge technology and deep industry expertise to help clients achieve their objectives in an increasingly mobile-first world.

Where Is Targeted Victory's Headquarters?

Targeted Victory officeTargeted Victory officeTargeted Victory officeTargeted Victory office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the primary center for strategic operations, digital campaign development, client management, data analytics, and technological innovation for the agency.

Notable Features:

Modern office facilities situated in a prominent Arlington business district, designed to foster collaboration, creativity, and agile responses for client needs. The space is equipped with advanced technology infrastructure.

Work Culture:

A dynamic, fast-paced, and results-oriented environment, reflecting its focus on high-stakes political and advocacy campaigns. The culture emphasizes data-driven strategies, innovation in digital solutions, and collaborative teamwork.

HQ Significance:

Strategically situated in Arlington, VA, part of the Washington D.C. metropolitan area, providing close proximity to key political, advocacy activities, and national stakeholders. Its location is central to the U.S. political consulting and public affairs landscape.

Values Reflected in HQ: The headquarters' design and operation likely reflect Targeted Victory's core values of innovation, strategic excellence, data-driven decision-making, efficiency, and a steadfast commitment to client success.

Location:

Targeted Victory's functions, including digital advertising, data analytics, fundraising, and strategic communications, are primarily delivered to clients across the United States. While its core focus is on domestic U.S. political campaigns, advocacy groups, and corporate affairs, its digital expertise may occasionally be leveraged for U.S.-based clients with specific, limited international communication needs.

Street Address:

2311 Wilson Blvd, Suite 500

City:

Arlington

State/Province:

VA

Country:

USA

Where Else Does Targeted Victory Operate Around the World?

No additional office locations available.

Buying Intent Signals for Targeted Victory

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Targeted Victory? Meet the Executive Team

As of April 2025, Targeted Victory' leadership includes:

Zac Moffatt - Co-Founder & CEO
Michael Beach - Co-Founder & Partner
Abe Adams - Partner, Chief Technology Officer
Katherina Niemela - Partner, Chief Operating Officer
Ryan Meerstein - Partner
Kyle Bligen - Partner
Yong Choe - Partner

Who's Investing in Targeted Victory?

Targeted Victory has been backed by several prominent investors over the years, including:

Targeted Victory is a privately held company. Investor information is not publicly disclosed.

What Leadership Changes Has Targeted Victory Seen Recently?

Hire1
Exits1

In the last 12 months, Targeted Victory announced the hiring of TJ Bucholz as Managing Director of Public Affairs in September 2023. He subsequently departed in December 2023 to establish his own firm.

Departures

TJ Bucholz, TJ Bucholz departed from his role as Managing Director of Public Affairs at Targeted Victory to found Modern Strategies LLC.

New Appointments:

TJ Bucholz, TJ Bucholz was appointed as Managing Director of Public Affairs to lead and expand the firm's public affairs practice.

What Technology (Tech Stack) Is Used byTargeted Victory?

Discover the tools Targeted Victory uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Targeted Victory Email Formats and Examples

Targeted Victory commonly uses the [first_initial][last]@targetedvictory.com email format. This is a standard pattern for many organizations and is likely the primary method for professional email communication within the company.

[first_initial][last]@targetedvictory.com

Format

zmoffatt@targetedvictory.com

Example

85%

Success rate

What's the Latest News About Targeted Victory?

Targeted Victory BlogApril 29, 2024

Targeted Victory Wins Six Pollie Awards

Targeted Victory announced it won six Pollie Awards from the American Association of Political Consultants (AAPC) for its innovative work in digital advertising, fundraising, and public affairs campaigns....more

The HillMarch 13, 2024

GOP strategists say TikTok ban could alienate young voters

Zac Moffatt, CEO of Targeted Victory, commented on the potential political ramifications of a TikTok ban, suggesting it could alienate young voters and highlighted the platform's role in reaching certain demographics....more

Targeted Victory BlogFebruary 2, 2024

Targeted Victory Honored as Finalist for 14 Reed Awards

Targeted Victory was named a finalist for fourteen Reed Awards by Campaigns & Elections magazine, recognizing their excellence in political campaigning and digital strategy across various categories....more

AxiosJanuary 25, 2024

Republican advertisers grapple with how to use AI

Targeted Victory's CEO, Zac Moffatt, discussed the evolving landscape of artificial intelligence in political advertising, noting how Republican campaigns are exploring AI tools for efficiency and message targeting while being mindful of ethical considerations....more

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