Taptica
Taptica's Overview
Taptica was a global end-to-end mobile advertising platform focused on data-driven mobile user acquisition and brand advertising. Founded in 2012, it helped businesses optimize their mobile ad spend and reach targeted audiences through its proprietary technology and expansive mobile inventory. Taptica was known for its performance-based advertising solutions. In 2019, Taptica International (which had earlier acquired RhythmOne) rebranded to Tremor International. Tremor International subsequently acquired Amobee and Unruly, and in 2023, rebranded to Nexxen. Taptica's technology, expertise, and operations have been integrated into Nexxen's comprehensive advertising solutions.
Where is Taptica's Headquarters?
HQ Function
Served as the global operational and strategic center for Taptica's mobile advertising business, housing R&D, product development, global sales strategy, and corporate management functions.
Notable Features:
Located within the iconic Azrieli Center, one of Tel Aviv's most prominent business and commercial complexes, reflecting its position in the tech industry. The office space was designed to foster collaboration and innovation.
Work Culture:
Characterized by a fast-paced, data-driven, and innovative environment typical of ad-tech companies. There was a strong emphasis on performance, global collaboration, and adapting to the rapidly evolving mobile landscape.
HQ Significance:
The Tel Aviv HQ was pivotal as the nerve center for Taptica's global expansion and technological development in the competitive mobile advertising space, leveraging Israel's strong tech talent pool.
Values Reflected in HQ: The choice of a high-profile, central location reflected Taptica's ambition, its focus on innovation, global reach, data-centricity, and technological advancement in the mobile advertising sector.
Location:
Historically, Taptica operated globally, supporting mobile advertising campaigns with a significant presence in North America, Europe, and Asia-Pacific. Its platform enabled worldwide mobile user acquisition, brand advertising, and app promotion by leveraging a global network of publishers and ad exchanges. Key functions supported globally included programmatic campaign management, data analytics and optimization, ad serving technology, and client services, often tailored to regional market dynamics and consumer behaviors.
Street Address:
Azrieli Center 3 (Round Tower), 132 Menachem Begin Rd.
City:
Tel Aviv-Jaffa
State/Province:
Tel Aviv District
Country:
Israel
Taptica's Global Presence
San Francisco, California, USA
Address: 505 Montgomery Street, 10th Floor, San Francisco, CA 94111, USA (historical address)
To tap into the dense ecosystem of tech companies and advertisers in Silicon Valley and the broader West Coast, driving user acquisition campaigns and brand partnerships in the lucrative US market.
Beijing, China
Address: Suite 1220, Level 12, China World Office 1, No.1 Jianguomenwai Avenue, Chaoyang District, Beijing, China (historical address)
To establish and grow Taptica's presence in the rapidly expanding APAC mobile advertising market, adapting strategies for local market needs and publisher landscapes.
New York, New York, USA
Address: A prominent business location in Manhattan, New York City (specific historical address varied).
To engage with major advertising agencies and brands headquartered on the US East Coast, expanding Taptica's market share in North America.
Buying Intent Signals for Taptica
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Taptica
As of April 2025, Taptica' leadership includes:
Investors of Taptica
Taptica has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
As Taptica was fully integrated into Tremor International (which rebranded to Nexxen in 2023), executive news pertains to Nexxen. Over the last 12 months, Nexxen has focused on leadership appointments to steer the company's growth strategy in the competitive ad tech landscape following its rebranding and integration of various acquired entities.
Departures
New Appointments:
Technology (Tech Stack) used by Taptica
Discover the tools Taptica uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Taptica Email Formats and Examples
Prior to its integration into Nexxen and the discontinuation of the taptica.com domain for active email use, Taptica likely employed common corporate email formats. The examples below are based on typical structures for technology companies and represent speculative historical usage.
Common historical formats likely included [first].[last]@taptica.com or [first_initial][last]@taptica.com.
Format
john.doe@taptica.com or jdoe@taptica.com
Example
0%
Success rate
News and media
Company Press Release / AdExchanger • April 2, 2019
Taptica Closes Its Acquisition Of RhythmOne, Rebrands To Tremor International
Taptica completed its acquisition of RhythmOne, a US-focused digital advertising technology company. Concurrently with the deal's closure, the combined entity was rebranded as Tremor International, aiming to create a powerful, unified leader in digital advertising with strengths in video, mobile, and programmatic solutions....more
Globes Israel Business News / Company Announcement • May 21, 2014
Mobile Marketer Marimedia Raises $43m in London IPO, Acquires Taptica and Rebrands
Israeli mobile marketing company Marimedia PLC successfully raised $43 million (£25.6 million) in its Initial Public Offering on the London Stock Exchange's AIM market. Simultaneously with the IPO, Marimedia acquired Israeli mobile Demand-Side Platform (DSP) Taptica Ltd. for $13.6 million and announced it would rebrand the entire group as Taptica....more
Mobile Marketing Magazine • February 12, 2018
Taptica Reports Record Revenues for 2017, Driven by Video Advertising Growth
Taptica announced record revenues for the fiscal year 2017, largely attributed to the significant growth in its video advertising segment for brands. The company highlighted its successful expansion in the US market and its focus on high-growth areas like mobile video....more
Highperformr’s free tools for company research
Explore Employees by Region or Country
See where a company’s workforce is located, by country or region.
View Funding Details
View past and recent funding rounds with amounts and investors.
Understand Revenue Insights
Understand company revenue estimates and financial scale.
Track Active Job Openings
Track active roles and hiring trends to spot growth signals.
Review Product and Offerings
Discover what a company offers—products, platforms, and solutions.
Get SIC or NAICS Codes
Get the company’s official SIC and NAICS classifications.
Analyze Website Traffic Trends
Analyze visitor volume, engagement, and top traffic sources.
Discover Social Profiles and Engagement
Explore LinkedIn, Twitter, and other active social profiles.
Identify Top Competitors
Identify top competitors based on similar business traits.
Research and Discover Companies with Highperformr — Smarter, Faster
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
- Track intent signals to find buyers who are actively in-market
- Enrich contacts and companies instantly, no need to switch tools
- Automate workflows to stay ahead of every change
- Connect your CRM & tools for seamless data sync and activation
Thousands of companies, including Taptica, are just a search away.