What Does Taplytics Do?

Total employees75
HeadquartersToronto
Founded2013

Taplytics is a comprehensive product experimentation platform that enables product, engineering, and marketing teams to optimize their mobile and web applications. It offers A/B testing, feature flagging, and targeted push notification capabilities, allowing businesses to iterate quickly, reduce deployment risks, and deliver personalized user experiences. By providing actionable insights, Taplytics helps companies understand user behavior, validate new features, and drive key metrics like conversion, engagement, and retention. Taplytics was acquired by Cheetah Digital in late 2022, which was subsequently acquired by Marigold in 2023, integrating Taplytics' capabilities into a broader customer engagement suite.

Where Is Taplytics's Headquarters?

Taplytics officeTaplytics officeTaplytics officeTaplytics office
*Images sourced via web search. Rights belong to original owners

HQ Function

Served as the central hub for product development, engineering, sales, marketing, customer success, and executive leadership for Taplytics.

Notable Features:

Likely a modern office space designed to foster collaboration and innovation, characteristic of tech companies in Toronto's downtown core. Specific architectural details are not widely publicized.

Work Culture:

Emphasized innovation, rapid iteration, data-driven decision-making, and a collaborative environment. Focused on empowering employees to experiment and contribute to product growth.

HQ Significance:

The Toronto headquarters was strategically important for accessing a rich talent pool in engineering and product management, and for establishing its presence in the North American tech ecosystem.

Values Reflected in HQ: The HQ likely reflected values of innovation, agility, transparency, and customer-centricity through its workspace design and operational ethos.

Location:

While headquartered in Toronto before its acquisition, Taplytics served a global clientele with its product experimentation platform. Its presence was primarily digital, supported by a distributed team for sales, customer success, and support functions, enabling it to assist companies worldwide in optimizing their web and mobile applications. Post-acquisition, its global reach is integrated within Marigold's international operations.

Street Address:

110 Spadina Ave, Suite 400

City:

Toronto

State/Province:

Ontario

Country:

Canada

Where Else Does Taplytics Operate Around the World?

Remote/Distributed

Address: N/A - Distributed Workforce

To provide localized support, engage with clients in various time zones, and ensure broader market coverage without necessarily maintaining large physical offices in multiple regions.

Buying Intent Signals for Taplytics

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Taplytics? Meet the Executive Team

As of April 2025, Taplytics' leadership includes:

Aaron Glazer - Co-Founder & CEO
Coby Berman - Co-Founder & CTO
Jonathan Norris (often cited as Andrew Norris) - Co-Founder & COO/CRO

Who's Investing in Taplytics?

Taplytics has been backed by several prominent investors over the years, including:

Y Combinator
Accel
Salesforce Ventures
Sound Ventures
ScaleUP Ventures
Framework Venture Partners
Round13 Capital

What Leadership Changes Has Taplytics Seen Recently?

Hire0
Exits3

Following Taplytics' acquisition by Cheetah Digital in late 2022 (and Cheetah Digital's subsequent acquisition by Marigold in 2023), the original Taplytics executive team transitioned into new roles within the acquiring entities or pursued other ventures. As a standalone entity, there were no major hires/exits immediately preceding the acquisition, but the acquisition itself represented a significant transition for the leadership.

Departures

Aaron Glazer, Departed role as CEO of Taplytics due to acquisition by Cheetah Digital; transitioned to a role within Cheetah Digital.
Coby Berman, Departed role as CTO of Taplytics due to acquisition by Cheetah Digital; transitioned to a role within Cheetah Digital.
Jonathan (Andrew) Norris, Departed role as COO/CRO of Taplytics due to acquisition by Cheetah Digital.

What Technology (Tech Stack) Is Used byTaplytics?

Discover the tools Taplytics uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Taplytics Email Formats and Examples

Taplytics commonly used standard corporate email formats. The most frequently observed patterns for employee emails prior to acquisition were [first_initial][last]@taplytics.com and [first]@taplytics.com.

[first_initial][last]@taplytics.com, [first]@taplytics.com

Format

aglazer@taplytics.com

Example

80%

Success rate

What's the Latest News About Taplytics?

Cheetah Digital Press Release (via Business Wire) • November 30, 2022

Taplytics news title: Cheetah Digital Acquires Taplytics to Help Marketers Visually Build, Test, and Deploy Personalized Mobile App Experiences Without Code

Cheetah Digital announced its acquisition of Taplytics, a no-code and low-code mobile A/B testing, feature flagging, and targeted messaging platform. The acquisition aims to enhance Cheetah Digital's Customer Engagement Suite by incorporating Taplytics' experimentation capabilities....more

Betakit • June 19, 2019

Taplytics news title: Taplytics raises $6.2 million CAD to help brands personalize mobile experiences

Taplytics secured $6.2 million CAD ($5 million USD) in a funding round led by Framework Venture Partners, with participation from existing investors. The funds were intended for product development, team expansion, and scaling its sales and marketing efforts....more

TechCrunch • February 7, 2017

Taplytics news title: Taplytics raises $5M Series A to help apps run better experiments

Taplytics announced a $5 million Series A funding round co-led by Accel and Salesforce Ventures. This investment aimed to expand its A/B testing and user engagement tools for mobile applications....more

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