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Taplytics is a comprehensive product experimentation platform that enables product, engineering, and marketing teams to optimize their mobile and web applications. It offers A/B testing, feature flagging, and targeted push notification capabilities, allowing businesses to iterate quickly, reduce deployment risks, and deliver personalized user experiences. By providing actionable insights, Taplytics helps companies understand user behavior, validate new features, and drive key metrics like conversion, engagement, and retention. Taplytics was acquired by Cheetah Digital in late 2022, which was subsequently acquired by Marigold in 2023, integrating Taplytics' capabilities into a broader customer engagement suite.
Served as the central hub for product development, engineering, sales, marketing, customer success, and executive leadership for Taplytics.
Likely a modern office space designed to foster collaboration and innovation, characteristic of tech companies in Toronto's downtown core. Specific architectural details are not widely publicized.
Emphasized innovation, rapid iteration, data-driven decision-making, and a collaborative environment. Focused on empowering employees to experiment and contribute to product growth.
The Toronto headquarters was strategically important for accessing a rich talent pool in engineering and product management, and for establishing its presence in the North American tech ecosystem.
While headquartered in Toronto before its acquisition, Taplytics served a global clientele with its product experimentation platform. Its presence was primarily digital, supported by a distributed team for sales, customer success, and support functions, enabling it to assist companies worldwide in optimizing their web and mobile applications. Post-acquisition, its global reach is integrated within Marigold's international operations.
110 Spadina Ave, Suite 400
Toronto
Ontario
Canada
Address: N/A - Distributed Workforce
To provide localized support, engage with clients in various time zones, and ensure broader market coverage without necessarily maintaining large physical offices in multiple regions.
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As of April 2025, Taplytics' leadership includes:
Taplytics has been backed by several prominent investors over the years, including:
Following Taplytics' acquisition by Cheetah Digital in late 2022 (and Cheetah Digital's subsequent acquisition by Marigold in 2023), the original Taplytics executive team transitioned into new roles within the acquiring entities or pursued other ventures. As a standalone entity, there were no major hires/exits immediately preceding the acquisition, but the acquisition itself represented a significant transition for the leadership.
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Taplytics commonly used standard corporate email formats. The most frequently observed patterns for employee emails prior to acquisition were [first_initial][last]@taplytics.com and [first]@taplytics.com.
[first_initial][last]@taplytics.com, [first]@taplytics.com
Format
aglazer@taplytics.com
Example
80%
Success rate
Cheetah Digital Press Release (via Business Wire) • November 30, 2022
Cheetah Digital announced its acquisition of Taplytics, a no-code and low-code mobile A/B testing, feature flagging, and targeted messaging platform. The acquisition aims to enhance Cheetah Digital's Customer Engagement Suite by incorporating Taplytics' experimentation capabilities....more
Betakit • June 19, 2019
Taplytics secured $6.2 million CAD ($5 million USD) in a funding round led by Framework Venture Partners, with participation from existing investors. The funds were intended for product development, team expansion, and scaling its sales and marketing efforts....more
TechCrunch • February 7, 2017
Taplytics announced a $5 million Series A funding round co-led by Accel and Salesforce Ventures. This investment aimed to expand its A/B testing and user engagement tools for mobile applications....more
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