HQ Function

The headquarters serves as the central command for Tape à l'œil's global operations, including product design and development, brand strategy, marketing, supply chain management, IT, finance, and human resources.

Notable Features:

The headquarters is likely a modern office complex designed to facilitate collaboration and creativity, featuring open-plan workspaces, design studios, showrooms for new collections, and meeting facilities. It may incorporate sustainable design elements reflecting the brand's increasing focus on eco-responsibility.

Work Culture:

The work culture at Tape à l'œil's headquarters is often described as dynamic, innovative, and collaborative, reflecting the fast-paced nature of the fashion retail industry. There's an emphasis on creativity, customer focus (both children and parents), and teamwork. Being part of the Mulliez ecosystem, there's also a strong entrepreneurial spirit.

HQ Significance:

Its location in the Lille area, a major European retail and logistics hub, provides strategic advantages in terms of talent acquisition, supply chain efficiency, and proximity to key European markets. It acts as the nerve center for coordinating hundreds of stores and e-commerce operations globally.

Values Reflected in HQ: The headquarters likely reflects values such as creativity (through design spaces), innovation (modern infrastructure), customer-centricity, and potentially an increasing emphasis on sustainability in its operations and design.

Location:

Tape à l'œil has a significant global presence, primarily concentrated in Europe, but also extending to the Middle East, Africa, and Asia. Key functions supported globally include retail operations (over 300 stores in numerous countries like France, Belgium, Poland, Spain, Italy, Saudi Arabia, Morocco), e-commerce sales and fulfillment in multiple territories, international franchising, global sourcing and supply chain management for its collections, and localized marketing campaigns to resonate with diverse cultural contexts.

Street Address:

24 Avenue du Grand Cottignies

City:

Wasquehal

State/Province:

Hauts-de-France (Nord)

Country:

France