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Tapad, an Experian company, is a global leader in providing privacy-safe cross-device identity resolution. Their flagship product, The Tapad Graph, helps marketers understand and reach their target audiences across multiple digital devices, enhancing advertising effectiveness and customer experience. Tapad focuses on creating a unified view of the consumer journey while respecting user privacy and has been integrated into Experian's suite of marketing services.
Serves as the primary center for Tapad's strategic leadership within Experian, product management, engineering oversight, and business development for its cross-device identity resolution technologies.
Located in Manhattan's NoMad neighborhood, the office space is designed to be a modern tech environment fostering collaboration and innovation. Specific internal features are proprietary but typically include open-plan areas and advanced technology infrastructure.
Tapad promotes a work culture that is innovative, collaborative, and data-driven, reflecting its roots as a technology pioneer. As part of Experian, it also aligns with broader corporate values of customer focus and excellence.
The New York City location is significant due to its proximity to major advertising agencies, brands, and a rich tech talent pool, enabling Tapad to remain at the forefront of the AdTech industry.
As part of Experian, Tapad's technology and services have a global reach, supporting clients in North America, Europe, and Asia-Pacific. Key functions supported globally include data processing for The Tapad Graph, client support through Experian's international teams, and sales operations integrated within Experian Marketing Services. This ensures consistent delivery of identity resolution capabilities worldwide.
60 Madison Ave
New York
NY
USA
Address: MESH, Tordenskiolds gate 2, 0160 Oslo
Supports Tapad's technological innovation and provides operational support for European markets, focusing on product development and engineering excellence.
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As of April 2025, Tapad' leadership includes:
Tapad has been backed by several prominent investors over the years, including:
Since its integration into Experian, distinct executive team announcements specifically for 'Tapad' as a standalone brand are infrequent. Leadership roles related to Tapad's functions are typically part of Experian's broader Marketing Services or technology divisions. No prominent Tapad-branded new hires or exits at the executive level have been publicly announced in the last 12 months. Major changes would likely be communicated under Experian's corporate news.
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Tapad's email addresses, now often within the Experian domain, historically followed common corporate patterns. For direct Tapad communications or legacy contacts, the format typically involved the employee's name.
[first].[last]@tapad.com
Format
jane.doe@tapad.com
Example
70%
Success rate
Tapad Website / PR Newswire • July 12, 2023
Tapad, an Experian company and global leader in cross-device identity resolution, announced a strategic partnership with Bombora, the leading provider of B2B intent data. This collaboration aims to provide B2B marketers with enhanced capabilities to reach their target audiences across devices by combining Tapad’s cross-device graph with Bombora’s comprehensive B2B intent signals....more
Experian News • November 15, 2022
Experian launched a new solution, Experian Marketing Engine, leveraging its digital identity and data assets, including Tapad's graph technology, to help brands navigate the cookieless advertising landscape by enabling privacy-compliant audience targeting and measurement....more
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