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TAG Heuer
What Does TAG Heuer Do?
TAG Heuer S.A. is a Swiss luxury watchmaker that designs, manufactures, and markets watches and fashion accessories, as well as eyewear and mobile phones manufactured under license by other companies and carrying the TAG Heuer brand name. The company began as Uhrenmanufaktur Heuer AG, founded in 1860 by Edouard Heuer in St-Imier, Switzerland. TAG Heuer is renowned for its innovative chronographs and its strong ties to the world of motorsports and athletic performance. The brand embodies avant-garde design, precision, and a daring spirit. It is part of the LVMH Moët Hennessy Louis Vuitton conglomerate.
Where Is TAG Heuer's Headquarters?
HQ Function
The headquarters serves as the central hub for design, research and development, assembly, quality control, global strategy, marketing, and administrative operations for TAG Heuer.
Notable Features:
The facility is a modern manufacture that combines traditional watchmaking craftsmanship with cutting-edge technology. It likely includes advanced R&D labs, design studios, and state-of-the-art assembly workshops.
Work Culture:
The work culture at TAG Heuer HQ is characterized by a passion for precision, innovation, and performance, reflecting the brand's avant-garde spirit and its deep roots in Swiss watchmaking excellence. There's a strong emphasis on quality, heritage, and pushing boundaries.
HQ Significance:
Being located in La Chaux-de-Fonds, a UNESCO World Heritage site for its watchmaking urbanism, the HQ underscores TAG Heuer's commitment to 'Swiss Made' quality and its historical significance in the watchmaking industry. It's the nerve center for the brand's global operations and innovation.
Values Reflected in HQ: The headquarters reflects values of precision, technological innovation, avant-garde design, Swiss craftsmanship, and a commitment to performance and heritage.
Location:
TAG Heuer supports global operations including watch design and manufacturing (primarily in Switzerland), research & development, international marketing campaigns, sales through a worldwide network of own boutiques and authorized dealers, distribution logistics, and after-sales customer service centers in key markets across Europe, North America, Asia-Pacific, and the Middle East.
Street Address:
Rue Louis-Joseph Chevrolet 6a
City:
La Chaux-de-Fonds
State/Province:
Neuchâtel
Country:
Switzerland
Where Else Does TAG Heuer Operate Around the World?
Springfield, New Jersey, USA
Address: 960 Route 22, Springfield, NJ 07081, USA (LVMH Watch & Jewelry North America)
To oversee and expand TAG Heuer's brand presence, retail network, and customer engagement across North America, a key market for luxury watches.
Paris, France
Address: Specific office address for TAG Heuer within LVMH's Paris operations may vary; LVMH HQ is at 22 Avenue Montaigne, 75008 Paris.
To manage brand strategy, high-end retail coordination, and marketing initiatives across Europe, leveraging Paris's status as a fashion and luxury capital.
Tokyo, Japan
Address: TAG Heuer Japan K.K., often located in prominent business districts like Ginza or Shibuya (specific addresses can vary for regional offices vs. flagship stores).
To drive growth and brand visibility in Japan and potentially coordinate activities in other parts of East Asia, catering to the specific demands of the sophisticated Japanese luxury consumer.
Buying Intent Signals for TAG Heuer
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading TAG Heuer? Meet the Executive Team
As of April 2025, TAG Heuer' leadership includes:
Who's Investing in TAG Heuer?
TAG Heuer has been backed by several prominent investors over the years, including:
What Leadership Changes Has TAG Heuer Seen Recently?
In early 2024, a significant leadership transition occurred with Julien Tornare appointed as CEO of TAG Heuer, succeeding Frédéric Arnault, who moved to CEO of LVMH Watches.
Departures
New Appointments:
What Technology (Tech Stack) Is Used byTAG Heuer?
Discover the tools TAG Heuer uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
TAG Heuer Email Formats and Examples
TAG Heuer, as part of the LVMH group, likely utilizes common corporate email structures. The most prevalent formats are typically [first].[last]@tagheuer.com or [first_initial][last]@tagheuer.com. These are standard in many multinational corporations for professional communication.
[first].[last]@tagheuer.com
Format
julien.tornare@tagheuer.com
Example
80%
Success rate
What's the Latest News About TAG Heuer?
Oracle Red Bull Racing • May 7, 2024
TAG Heuer news title
TAG Heuer, Oracle Red Bull Racing's Official Timekeeper, launched a new special edition watch, the TAG Heuer Formula 1 Chronograph x Oracle Red Bull Racing, ahead of the Miami Grand Prix. The launch included an event with driver Sergio Perez....more
Forbes • April 17, 2024
TAG Heuer news title
TAG Heuer unveiled the Carrera Plasma Diamant D'Avant-Garde with yellow lab-grown diamonds, showcasing its continued innovation in using lab-grown diamonds in haute horlogerie. This follows previous models with white lab-grown diamonds....more
LVMH • January 5, 2024
TAG Heuer news title
LVMH announced new organizational changes within its Watchmaking Division. Frédéric Arnault was appointed CEO of LVMH Watches, overseeing TAG Heuer, Hublot, and Zenith. Julien Tornare, previously CEO of Zenith, was appointed CEO of TAG Heuer....more
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