HQ Function

Serves as the central hub for global operations, brand strategy, marketing, product innovation (including the Test Kitchen), and corporate administration for Taco Bell.

Notable Features:

The campus, known as 'Taco Bell Centro,' features the state-of-the-art Taco Bell Test Kitchen where new menu items are developed, modern collaborative workspaces, employee dining facilities, a gym, and design elements reflecting the brand's 'Live Más' culture.

Work Culture:

The work culture at Taco Bell's HQ is often described as innovative, fast-paced, collaborative, and brand-centric, encouraging creativity and a 'work hard, play hard' mentality aligned with its youthful and energetic brand image.

HQ Significance:

The Irvine headquarters is critical for driving Taco Bell's global brand identity, menu innovation, and strategic growth initiatives worldwide. It's the birthplace of iconic menu items and marketing campaigns.

Values Reflected in HQ: The headquarters' design, amenities, and atmosphere aim to embody Taco Bell's core values of innovation, customer-centricity, collaboration, and a fun, vibrant spirit (Live Más).

Location:

Taco Bell operates in over 30 countries worldwide, with a strong presence in the United States and expanding footprints in Canada, Europe, Asia, and Latin America. Its global functions include international franchising support, localized marketing strategy, supply chain management, and adapting its menu to regional tastes while maintaining core brand identity. The majority of its international restaurants are operated by franchisees.

Street Address:

1 Glen Bell Way

City:

Irvine

State/Province:

CA

Country:

USA