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T2 Tea
What Does T2 Tea Do?
T2 Tea is an Australian-based premium tea company founded in Melbourne in 1996. Known for its vast and unique range of specialty teas and herbal tisanes, T2 offers a modern twist on traditional tea culture. With vibrant store designs and a focus on exploration and discovery, T2 has cultivated a global community of tea enthusiasts. They source high-quality ingredients from around the world to create innovative blends, complemented by a distinctive line of teawares and accessories. Originally acquired by Unilever in 2013, T2 was later acquired by CVC Capital Partners in 2021, aiming to further grow its global footprint.
Where Is T2 Tea's Headquarters?
HQ Function
The headquarters serves as the central hub for global operations, including product innovation, brand strategy, marketing, supply chain management, and corporate functions.
Notable Features:
Located in a modern commercial building, the office likely reflects T2's creative and contemporary brand ethos, possibly featuring tea tasting rooms, collaborative workspaces, and design studios.
Work Culture:
T2 fosters a creative, energetic, and passionate work environment. The culture emphasizes innovation in tea, customer experience, and a shared love for the brand's unique offerings.
HQ Significance:
As the birthplace of the T2 brand, the Melbourne HQ is pivotal to maintaining its Australian heritage while driving international expansion and product development.
Values Reflected in HQ: The headquarters likely embodies T2's values of creativity, quality, exploration, and a modern approach to the ancient ritual of tea.
Location:
T2 Tea supports its global operations through a combination of its headquarters in Australia and regional support for its key markets, including the United Kingdom, New Zealand, and Singapore. Functions supported globally include brand management, product sourcing and development, international marketing, e-commerce platform management, and supply chain logistics to serve its retail stores and online customers worldwide.
Street Address:
Level 2, 9 Gantry Lane
City:
Collingwood
State/Province:
VIC
Country:
Australia
Where Else Does T2 Tea Operate Around the World?
London, United Kingdom
Address: Information on a specific corporate office address in London is not readily public, but UK operations are managed to support retail and online presence.
To manage and grow T2's brand presence and sales within the key UK market, adapting global strategies to local consumer preferences and managing European distribution.
Singapore
Address: Similar to the UK, a specific corporate office address beyond retail support is not publicly prominent. Operations support local stores and online channels.
To cater to the growing tea market in Asia, managing local retail stores, adapting products to regional tastes, and expanding brand awareness.
Buying Intent Signals for T2 Tea
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading T2 Tea? Meet the Executive Team
As of April 2025, T2 Tea' leadership includes:
Who's Investing in T2 Tea?
T2 Tea has been backed by several prominent investors over the years, including:
What Leadership Changes Has T2 Tea Seen Recently?
The most notable executive change in the last 12 months was the appointment of Amaris Hobbs as CEO in early 2024, following the departure of the previous CEO, Paul Burdekin, in late 2023. This change marks a new leadership phase under CVC Capital Partners' ownership.
Departures
New Appointments:
What Technology (Tech Stack) Is Used byT2 Tea?
Discover the tools T2 Tea uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
T2 Tea Email Formats and Examples
T2 Tea likely utilizes standard corporate email formats. The most common patterns for companies of its size involve combinations of first name, last name, and initials.
Common formats include [first].[last]@t2tea.com (e.g., jane.doe@t2tea.com) or [first_initial][last]@t2tea.com (e.g., jdoe@t2tea.com).
Format
example.person@t2tea.com
Example
70%
Success rate
What's the Latest News About T2 Tea?
LinkedIn / Internal Announcement (inferred) • January 22, 2024
T2 Tea Appoints Amaris Hobbs as New CEO
Amaris Hobbs announced her new role as Chief Executive Officer at T2 Tea, starting January 2024. She brings a wealth of experience from previous leadership roles in consumer brands....more
CVC Capital Partners Press Release • September 29, 2021
T2 Tea Acquired by CVC Capital Partners from Unilever
CVC Capital Partners Fund VII agreed to acquire T2, the global premium tea brand, from Unilever. The acquisition aims to leverage CVC's expertise to accelerate T2's growth and global expansion....more
SmartCompany • October 11, 2023
T2 Tea to close US stores and focus on core markets
T2 Tea announced plans to close its physical stores in the United States to refocus its efforts on core markets like Australia, New Zealand, and the UK, while continuing to serve US customers through its online platform....more
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