What Does T1 Agency Do?

Total employees76
HeadquartersToronto
Founded1994

T1 Agency is a leading human-centric marketing agency specializing in sponsorship and experiential marketing. They excel at connecting brands with consumers through impactful experiences in sport, culture, and entertainment. With a focus on strategic insight and creative execution, T1 helps brands build meaningful relationships and achieve measurable business results. Their services encompass sponsorship strategy and activation, experiential marketing, influencer collaborations, and content creation. Following their merger with TORQUE Strategies in 2023, T1 has expanded its national footprint and capabilities, particularly in Western Canada.

Where Is T1 Agency's Headquarters?

T1 Agency officeT1 Agency officeT1 Agency officeT1 Agency office
*Images sourced via web search. Rights belong to original owners

HQ Function

The Toronto headquarters serves as the central hub for strategic planning, creative development, client management, and overall operations for T1 Agency's marketing services across North America.

Notable Features:

Situated in the historic and vibrant St. Lawrence Market neighbourhood, the office likely offers a dynamic and creative environment. Its location provides easy access to clients, partners, and cultural venues.

Work Culture:

T1 Agency fosters a collaborative, innovative, and energetic work environment. Employees are passionate about sports, culture, and entertainment, driving them to create impactful and authentic brand experiences. The culture encourages creativity, strategic thinking, diversity, and a client-first approach.

HQ Significance:

As the core of T1 Agency's operations, the Toronto headquarters is instrumental in developing and executing award-winning campaigns for prominent national and international brands. It's where key strategies are formulated and major partnerships are managed, solidifying its importance in the Canadian marketing landscape.

Values Reflected in HQ: The headquarters' operations and environment aim to reflect T1's core values: human connection, strategic excellence, creativity, passion for their niche (sports, entertainment, culture), inclusivity, and a commitment to delivering measurable results for clients.

Location:

While T1 Agency is headquartered in Toronto with a significant office in Vancouver, solidifying its Canadian national presence, it serves clients with campaigns that can have national and international reach. The agency leverages strategic partnerships and its team's expertise to manage projects across North America and beyond, particularly for brands involved in global sports and entertainment events. Their primary operational focus remains on the North American market.

Street Address:

56 The Esplanade, Suite 502

City:

Toronto

State/Province:

ON

Country:

Canada

Where Else Does T1 Agency Operate Around the World?

Vancouver, BC, Canada

Address: Suite 310 – 525 Seymour Street, Vancouver, BC V6B 3H7 (Former TORQUE Strategies office)

The Vancouver office focuses on providing localized client service, business development, and the execution of innovative sponsorship and experiential marketing strategies for brands in Western Canada. It leverages the established network, reputation, and talent acquired through the TORQUE Strategies merger.

Buying Intent Signals for T1 Agency

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading T1 Agency? Meet the Executive Team

As of April 2025, T1 Agency' leadership includes:

Mark Harrison - Founder
Julie Gawley - President
Bart Given - Chief Innovation Officer

Who's Investing in T1 Agency?

T1 Agency has been backed by several prominent investors over the years, including:

Privately Held

What Leadership Changes Has T1 Agency Seen Recently?

Hire1
Exits0

A significant executive change occurred in July 2023 with the merger of T1 Agency and TORQUE Strategies. Bart Given, formerly Founder and CEO of TORQUE Strategies, joined the T1 Agency executive team as Chief Innovation Officer. No other major public announcements of executive hires or exits have been noted in the past 12 months.

New Appointments:

Bart Given, Bart Given joined T1 Agency as Chief Innovation Officer after the merger with TORQUE Strategies, where he previously served as Founder and CEO.

What Technology (Tech Stack) Is Used byT1 Agency?

Discover the tools T1 Agency uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

T1 Agency Email Formats and Examples

T1 Agency likely uses standard professional email formats. Based on common industry patterns and publicly available information, the most probable primary email format is the first initial followed by the last name.

[first_initial][last]@t1agency.com

Format

jdoe@t1agency.com

Example

85%

Success rate

What's the Latest News About T1 Agency?

t1agency.com • July 18, 2023

T1 Agency and TORQUE Strategies Announce Merger to Create Marketing Powerhouse

T1 Agency announced its merger with TORQUE Strategies, a prominent Vancouver-based sponsorship marketing agency. This strategic move aims to create a national marketing powerhouse, expanding T1's capabilities, client base, and reach across Canada, particularly strengthening its presence in Western Canada....more

t1agency.com • May 9, 2023

T1 Agency Founder Mark Harrison Inducted into Canada’s Marketing Hall of Legends

Mark Harrison, Founder of T1 Agency, was inducted into Canada’s Marketing Hall of Legends. This prestigious recognition honors his significant and lasting contributions to the marketing industry in Canada throughout his distinguished career....more

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