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Symplur LLC, founded in 2010, established itself as a leader in healthcare social media analytics. Renowned for its 'Healthcare Hashtag Project,' Symplur provided critical insights into online health conversations, influencer networks, and patient communities. Their platform enabled healthcare organizations, pharmaceutical companies, and medical professionals to understand and engage with key discussions and stakeholders in the digital health space. In August 2020, Symplur was acquired by W2O Group (which subsequently rebranded as Real Chemistry), integrating Symplur's specialized analytics capabilities into Real Chemistry's broader suite of data-driven healthcare communication and marketing services. Symplur's tools continue to empower data-informed strategies within the Real Chemistry ecosystem.
As part of Real Chemistry, this location serves as a major hub for analytics, data science, client services, and strategic development, incorporating the specialized healthcare social media intelligence pioneered by Symplur.
Modern office space in a prominent downtown location, designed to foster collaboration and innovation, equipped with advanced technology infrastructure.
The work culture, reflecting Real Chemistry's ethos, is data-driven, collaborative, and innovative, with a strong emphasis on improving healthcare outcomes through communication and technology. It values expertise, continuous learning, and a client-centric approach.
This Real Chemistry office is significant as a center for developing and deploying advanced analytics and AI solutions for the global healthcare industry, leveraging the legacy and tools of Symplur.
Through its integration into Real Chemistry, Symplur's healthcare social media analytics capabilities contribute to global operations spanning North America, Europe, and Asia-Pacific. Real Chemistry supports multinational healthcare clients with data-driven insights for medical affairs, commercial strategies, patient advocacy, and corporate communications, leveraging the specialized intelligence Symplur pioneered.
450 Sansome St, 10th Floor
San Francisco
CA
USA
Address: 200 Varick Street, Suite 801, New York, NY 10014 (Real Chemistry Office)
Serves key pharmaceutical, biotech, and healthcare organizations located on the U.S. East Coast, offering localized support and market access strategies.
Address: The JOHNSON Building, 77 Hatton Garden, London, EC1N 8JS (Real Chemistry Office)
Facilitates engagement with European healthcare markets, regulatory bodies, and patient advocacy groups, adapting global strategies to regional nuances.
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As of April 2025, Symplur' leadership includes:
Symplur has been backed by several prominent investors over the years, including:
Symplur LLC was acquired by W2O Group (now Real Chemistry) in August 2020. Its co-founders, Audun Utengen and Thomas Lee, transitioned to roles within Real Chemistry at that time. There have been no Symplur-specific executive hires or exits in the last 12 months as it operates as an integrated part of Real Chemistry. Any leadership changes concerning the founders would be within the Real Chemistry structure or subsequent personal ventures.
Discover the tools Symplur uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Prior to its acquisition by Real Chemistry, Symplur LLC likely used common email formats for small to medium-sized tech companies. Post-acquisition, communications related to Symplur's services would typically use Real Chemistry email addresses.
[first].[last]@symplur.com or [first_initial][last]@symplur.com (example historical formats)
Format
a.utengen@symplur.com
Example
0 (Symplur.com domain is no longer used for active email communication; contact via Real Chemistry channels)%
Success rate
Endpoints News • August 4, 2020
W2O Group announced its acquisition of Symplur, a leading healthcare social media analytics platform. This strategic move aims to enhance W2O's data and analytics capabilities, particularly for its pharmaceutical and healthcare clients, by integrating Symplur's expertise in tracking and analyzing health-related conversations online....more
PR Newswire • August 4, 2020
W2O today announced it has acquired Symplur, the leading healthcare social media analytics platform based in Los Angeles, CA. The acquisition deepens W2O's healthcare-focused data and analytics capabilities and continues to build out its unique offerings that make health more personal, scientific and accessible through data, insights, and creative....more
MobiHealthNews • February 27, 2019
Symplur and the Mayo Clinic announced a collaboration to better understand patient 'digital opinion leaders' using social media analytics. The partnership aimed to leverage Symplur's platform to identify and analyze the influence of patients who are active and authoritative in online health communities....more
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