Symphony Advanced Media (SymphonyAM) was a market research company that specialized in providing cross-platform media consumption data and advertising effectiveness measurement. Leveraging proprietary technology and a panel-based approach, SymphonyAM offered insights into how consumers engaged with content across television, digital video, and mobile applications. The company's innovative methods aimed to unify audience measurement in an increasingly fragmented media landscape. In January 2017, Symphony Advanced Media was acquired by Comscore, and its assets and technology were integrated to enhance Comscore's cross-platform measurement capabilities. SymphonyAM is no longer an independent operating entity.
Served as the central hub for its operations, including product development, data analysis, engineering, sales, and corporate management during its operational years.
Located in a prominent downtown San Francisco high-rise, offering modern office amenities suitable for a technology and data-focused company.
Likely fostered a fast-paced, innovative, and data-driven work environment, characteristic of tech startups in the media analytics space. Emphasis would have been on collaboration, agile development, and cutting-edge research in media measurement.
The San Francisco headquarters was strategically positioned to leverage the rich talent pool and dynamic ecosystem of media, advertising, and technology companies in the Bay Area.
Prior to its acquisition by Comscore, Symphony Advanced Media's operations were primarily focused within the United States. Its core services, data panels, and technology were largely US-centric, tailored to measuring media consumption and advertising effectiveness in the American market. While its insights might have been of interest to global companies, its physical operational footprint and direct market service were concentrated in the U.S.
100 Montgomery St, Suite 1650
San Francisco
CA
USA
Address: Specific street address not readily available post-acquisition.
To establish and maintain a strong presence in the critical US East Coast media and advertising market, facilitating direct engagement with key industry players and clients.
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As of April 2025, Symphony Advanced Media' leadership includes:
Symphony Advanced Media has been backed by several prominent investors over the years, including:
Symphony Advanced Media was acquired by Comscore, with the acquisition closing in January 2017. It no longer operates as an independent entity. Therefore, there have been no executive hires or exits specifically for Symphony Advanced Media in the last 12 months.
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While Symphony Advanced Media is no longer an independent operating entity, its email format during its operational period (domain: symphonyam.com) likely followed common corporate patterns. The following are speculative based on typical structures for similar companies.
[first].[last]@symphonyam.com or [first_initial][last]@symphonyam.com
Format
jane.doe@symphonyam.com
Example
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Success rate
Comscore • December 6, 2016
Comscore, Inc. announced that it signed a definitive agreement to acquire Symphony Advanced Media Inc., a leading provider of cross-media and advertising effectiveness measurement solutions. The acquisition aimed to bolster Comscore's cross-platform measurement capabilities by integrating SymphonyAM's technology and passive measurement expertise....more
MediaPost • April 28, 2015
Symphony Advanced Media (SymphonyAM) launched VideoPulse, its cross-media and cross-device audience measurement service. VideoPulse was designed to provide deduplicated reach and engagement metrics for content and advertising across television, digital video, and mobile applications, using a single-source, opt-in panel....more
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