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Syfe is a leading digital investment platform headquartered in Singapore, with a mission to empower individuals to build a better financial future. It offers a range of services including globally diversified managed portfolios tailored to different risk appetites, a neo-brokerage platform (Syfe Trade) for investing in US and local stocks/ETFs, and cash management solutions. Syfe leverages technology to provide personalized, low-cost, and transparent investment options, making it easier for both new and experienced investors to grow their wealth. Their platform is designed to be user-friendly, providing access to financial advice and educational resources to help users make informed investment decisions across Singapore, Hong Kong, and Australia.
Serves as the central hub for Syfe's global operations, including product development, technology innovation, marketing strategy, customer support leadership, and corporate governance.
Modern office space in a prime CBD location, likely featuring collaborative workspaces, technology-enabled meeting rooms, and amenities designed to support a dynamic fintech workforce.
Syfe fosters a mission-driven, fast-paced, and innovative work environment. The culture emphasizes collaboration, customer-centricity, transparency, and continuous learning, empowering employees to contribute to democratizing wealth management.
The Singapore headquarters is strategically vital, leveraging the nation's status as a premier global financial hub and a key gateway to the rapidly growing Southeast Asian market. This location facilitates talent acquisition, regulatory engagement, and partnerships.
Syfe has established a strong presence in the Asia-Pacific region, with core operations in Singapore, Hong Kong, and Australia. These offices provide localized digital investment and brokerage services. While its physical footprint is concentrated in these key financial hubs, Syfe's platform enables access to global investment opportunities (e.g., US markets) for its client base. Key functions such as technology development, product innovation, and overarching marketing strategy are driven from its Singapore HQ, with regional teams adapting services for local market needs.
71 Robinson Road, #15-01
Singapore
N/A
Singapore
Address: Unit 702, 7/F, Nexxus Building, 41 Connaught Road Central, Central, Hong Kong
To cater to the sophisticated investment needs of the Hong Kong market and leverage the city's status as a major international financial center in Asia.
Address: Level 24, Three International Towers, 300 Barangaroo Avenue, Sydney NSW 2000, Australia
To serve the Australian market by offering competitive and accessible digital investment solutions tailored to local investor preferences and regulatory requirements.
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As of April 2025, Syfe' leadership includes:
Syfe has been backed by several prominent investors over the years, including:
During the past 12 months (approx. mid-2023 to mid-2024), Syfe has largely maintained stability within its core C-suite executive team, with no major publicly announced C-level hires or departures. The company's leadership has been focused on driving its growth strategy and product development, particularly following the strategic investment from HSBC Asset Management in December 2023. Any strategic personnel changes have likely occurred at senior management or regional leadership levels to support specific market expansions and functional enhancements, rather than broad C-suite reshuffles.
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Syfe commonly utilizes a straightforward email format, typically leveraging the employee's first name. This is a common practice among modern technology and fintech companies.
firstname@syfe.com
Format
example: dhruv@syfe.com
Example
85%
Success rate
TechCrunch • December 7, 2023
HSBC Asset Management announced a strategic investment in Syfe. While the funding amount was undisclosed, the partnership aims to jointly develop digital investment solutions for customers in Asia, combining HSBC's extensive market presence with Syfe's digital wealth management expertise....more
Syfe Magazine • August 15, 2023
Syfe officially launched its managed investment portfolios in Australia, complementing its existing Syfe Trade brokerage service. This expansion allows Australian investors to access a range of diversified portfolios, including Core, REITs, and Thematic options, designed for long-term wealth building....more
The Business Times • February 21, 2023
Syfe appointed Gerald Wong as its Chief Investment Officer (CIO). Wong, who was previously Head of Singapore and interim CIO, took over the role to lead the company's investment strategy and portfolio management across its markets....more
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