HQ Function

Serves as the central hub for the club's football operations, player training and development, high-performance programs, administration, commercial activities, and community engagement.

Notable Features:

State-of-the-art indoor training field, high-performance gym, aquatic recovery centre (including lap pool and hot/cold plunge pools), medical rooms, player auditorium, administrative offices, museum, retail store, and community spaces. The facility integrates modern needs within a heritage-listed building.

Work Culture:

A high-performance, professional, and inclusive environment focused on teamwork, discipline, continuous improvement, and community connection. The culture emphasizes player welfare, elite preparation, and a strong bond with members and supporters.

HQ Significance:

The Sydney Swans HQ is a world-class facility that consolidates all club operations, crucial for elite athlete preparation, strategic planning, fostering club unity, and enhancing community connection. Its location in Moore Park places it at the heart of Sydney's premier sporting and entertainment precinct.

Values Reflected in HQ: Excellence, community, heritage, and innovation are reflected in the state-of-the-art facilities housed within a historically significant and revitalized building.

Location:

While primarily focused on the Australian Football League within Australia, the Sydney Swans cultivate a global presence through international broadcasts of AFL matches, a diverse and widespread fanbase including expatriates and international supporters, and digital engagement. The club occasionally participates in international pre-season activities or talent scouting initiatives. Their brand and merchandise also reach an international audience.

Street Address:

Royal Hall of Industries, Errol Flynn Boulevard (off Driver Avenue)

City:

Moore Park

State/Province:

NSW

Country:

Australia