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SXSW (South by Southwest) is an annual globally recognized conglomeration of parallel film, interactive media, and music festivals and conferences. Held every March in Austin, Texas, since its inception in 1987, SXSW has become a premier destination for creative professionals to discover new ideas, network, and explore the future of their industries. It covers a wide range of topics including technology, film, music, gaming, education, and culture, attracting a diverse international audience.
The headquarters serves as the central command for all SXSW operations, including year-round planning, programming, marketing, logistics, and administration for its global events.
The SXSW Center is a modern, 12-story building featuring open-plan workspaces, event spaces, a rooftop deck, and advanced technology infrastructure, designed to foster collaboration and creativity.
The work culture at SXSW HQ is energetic, innovative, and highly collaborative, particularly during the intense period leading up to the annual Austin festival. It's driven by a passion for the creative and tech industries.
The HQ is pivotal as the operational base for one of the world's most influential gatherings. Its Austin location underscores the city's status as a major tech and cultural hub, a reputation SXSW helped build.
While its flagship event and headquarters are in Austin, Texas, SXSW has a significant global presence. The annual Austin event attracts participants from over 100 countries. SXSW actively fosters global creative communities through international programming, strategic partnerships, and licensed regional events such as SXSW Sydney (Australia) and the upcoming SXSW London (UK), extending its platform for discovery, networking, and innovation across continents.
1400 Lavaca St
Austin
Texas
USA
Address: Event-based; specific venues vary annually. This is a licensed event, not a permanent corporate office of SXSW LLC.
To act as a key convergence point for creative industries in the Asia-Pacific, fostering discovery, collaboration, and professional development, modeled on the Austin flagship.
Address: Event-based; venues for the inaugural June 2025 event to be announced. This is a licensed event, not a permanent corporate office of SXSW LLC.
To establish a significant European platform for creative exploration, connecting diverse industries and driving innovation, in line with the core SXSW mission.
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As of April 2025, SXSW' leadership includes:
SXSW has been backed by several prominent investors over the years, including:
SXSW has maintained stability in its core C-suite executive leadership over the past 12 months. Key appointments, such as the Co-Presidents, occurred prior to this period (January 2023) and the current team continues to lead the organization's strategy and global event expansions. No major C-level hires or departures within SXSW LLC have been publicly announced in the immediate last 12 months.
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SXSW commonly uses email formats such as [first]@sxsw.com or [first].[last]@sxsw.com. These are typical for organizations of its structure and allow for direct communication with its team members.
[first]@sxsw.com (e.g., hugh@sxsw.com), [first].[last]@sxsw.com (e.g., jane.doe@sxsw.com)
Format
hugh@sxsw.com
Example
80%
Success rate
SXSW News • May 7, 2024
SXSW has unveiled initial keynote speakers and programming details for its upcoming London debut in June 2025, marking a significant expansion of the renowned festival into Europe....more
Forbes • March 19, 2024
The SXSW 2024 conference featured extensive discussions on artificial intelligence, its profound impact on creative industries, and the imperative of maintaining human-centric approaches amidst rapid technological advancements....more
SXSW News • March 11, 2024
SXSW revealed the winners of its 16th annual Pitch event, spotlighting groundbreaking startups across diverse technology sectors including Artificial Intelligence, Future of Work, and Entertainment, Media & Content....more
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