Swoogo
Swoogo's Overview
Swoogo is an event marketing platform designed for event professionals by event professionals. It provides a comprehensive suite of tools to manage, market, and measure events of all types and sizes, including virtual, hybrid, and in-person experiences. Swoogo focuses on flexibility, ease of use, and powerful integrations, enabling users to create customized event websites, manage registrations, engage attendees, and analyze event performance. Their key differentiator is offering unlimited events and registrations at a flat rate, challenging traditional per-registrant pricing models.
Where is Swoogo's Headquarters?
HQ Function
The El Segundo headquarters serves as the central hub for Swoogo's global operations, including product development, strategic leadership, marketing, sales, and customer support coordination.
Notable Features:
Likely a modern office space designed to foster collaboration and innovation, characteristic of tech companies in the Los Angeles area. Specific architectural details are not publicly highlighted, but it would emphasize an open, agile, and tech-enabled environment.
Work Culture:
Swoogo's work culture is described as collaborative, innovative, and customer-centric. Employees often highlight a supportive team environment, a passion for the events industry, and a focus on empowering event organizers with powerful tools.
HQ Significance:
The LA-area headquarters provides strategic access to a large talent pool, a vibrant tech ecosystem, and proximity to key clients and partners in North America. It anchors their presence in a major global market.
Values Reflected in HQ: The headquarters likely reflects Swoogo's values of innovation, customer success, empowerment, and flexibility, providing an environment conducive to developing cutting-edge event technology solutions.
Location:
Swoogo supports a global customer base, with its event management platform being utilized by event organizers worldwide. While its physical headquarters are in the USA and it has a significant presence in the UK for EMEA, its operations are geared towards international service. This includes multi-language support within the platform, global payment gateway integrations, and customer support accessible across various time zones, often facilitated by a distributed remote workforce in addition to its core offices.
Street Address:
111 N Sepulveda Blvd, Suite 250
City:
El Segundo
State/Province:
CA
Country:
USA
Swoogo's Global Presence
London, UK
Address: While a specific street address for a large office is not always publicized (often utilizing flexible office spaces), their UK presence is centered in London to serve the EMEA market.
To expand Swoogo's market share in the EMEA region, provide localized support and services, and build strong relationships with European clients and partners.
Remote/Distributed
Address: N/A
Allows Swoogo to tap into a global talent pool, offer flexible working arrangements, and provide support across different time zones, enhancing their global reach and operational efficiency.
Buying Intent Signals for Swoogo
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Swoogo
As of April 2025, Swoogo' leadership includes:
Investors of Swoogo
Swoogo has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Swoogo has focused on strengthening its leadership team to support its growth trajectory. While specific C-level changes are not always broadly announced unless major, movements often reflect strategic scaling in sales, technology, or customer success.
New Appointments:
Technology (Tech Stack) used by Swoogo
Discover the tools Swoogo uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Swoogo Email Formats and Examples
Swoogo primarily uses the [first_initial][last]@swoogo.com email format. This is a common structure for many tech companies, making it relatively predictable for communication.
[first_initial][last]@swoogo.com
Format
csykes@swoogo.com
Example
85%
Success rate
News and media
Swoogo Blog • May 15, 2024
Swoogo News: Swoogo Launches Groundbreaking Event Data Platform
Swoogo announced the launch of its new Event Data Platform (EDP), designed to centralize and analyze event data from various sources, providing organizers with deeper insights and improved decision-making capabilities for their events....more
Event Industry News • February 7, 2024
Swoogo Appoints Rachel Combination as VP of People
Swoogo has appointed Rachel Combination as its new Vice President of People. With over 15 years of experience in HR leadership, Rachel will focus on talent acquisition, employee development, and fostering a strong company culture....more
Swoogo Website • October 26, 2023
Swoogo News: Swoogo Recognised as a Leader in G2 Fall 2023 Reports
Swoogo has been recognized as a Leader in multiple categories in the G2 Fall 2023 Grid Reports for event management platforms, event registration & ticketing software, and virtual event platforms, based on high customer satisfaction scores and market presence....more
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