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Switzerland Tourism
What Does Switzerland Tourism Do?
Switzerland Tourism (ST) is the national marketing organization for Switzerland. Its core mission is to promote Switzerland as an attractive and diverse travel, holiday, and conference destination both domestically and internationally. ST works to position Switzerland as a unique brand, emphasizing its stunning nature, vibrant cities, rich culture, and high-quality infrastructure. They achieve this through global marketing campaigns, media relations, partnerships with the tourism industry, and operating a network of offices in key markets around the world.
Where Is Switzerland Tourism's Headquarters?
HQ Function
Serves as the central hub for strategic planning, global marketing campaign development, corporate communications, digital strategy, market research, financial management, and administrative operations for Switzerland's national tourism promotion.
Notable Features:
Modern office facilities in a central Zurich location, designed to foster collaboration, creativity, and efficiency. The office likely incorporates Swiss design principles, focusing on functionality, quality, and sustainability.
Work Culture:
A professional, dynamic, and multicultural environment. Employees are passionate about Switzerland and its tourism offerings, working collaboratively on innovative marketing strategies. The culture emphasizes quality, effectiveness, and achieving measurable results in promoting the country.
HQ Significance:
The headquarters is the nerve center for coordinating all national and international efforts to market Switzerland as a premier travel destination. It plays a crucial role in shaping Switzerland's tourism brand and directly impacting the country's tourism economy.
Values Reflected in HQ: The headquarters' operations and environment aim to reflect core Swiss values such as quality, reliability, innovation, efficiency, and increasingly, sustainability. It also embodies a welcoming and professional approach to promoting Swiss hospitality.
Location:
Switzerland Tourism maintains a significant global presence with representation in 22 markets worldwide. This network of international offices and representatives is crucial for implementing localized marketing strategies, conducting market research, fostering relationships with local travel trade and media, and directly engaging with potential tourists. Functions supported globally include market-specific advertising campaigns, public relations, B2B partnerships with tour operators and travel agencies, digital marketing tailored to regional platforms, and participation in major travel fairs and promotional events. This widespread presence allows Switzerland Tourism to adapt its message effectively to diverse cultural contexts and travel preferences, maximizing its reach and impact in promoting Switzerland as a year-round travel destination.
Street Address:
Morgartenstrasse 5a
City:
Zurich
State/Province:
Zurich
Country:
Switzerland
Where Else Does Switzerland Tourism Operate Around the World?
New York, USA
Address: 608 Fifth Avenue, New York, NY 10020, USA (Example, actual address may vary or be a representative office)
To increase visitor numbers and tourism revenue from North America by tailoring marketing campaigns to local preferences, working with tour operators, airlines, and media.
London, United Kingdom
Address: Swiss Centre, 10 Wardour St, London W1D 6QF, UK (Illustrative, specific office details may change)
To maintain and grow Switzerland's popularity among British and Irish tourists, focusing on segments like luxury travel, adventure tourism, and city breaks.
Beijing, China
Address: Rm 706, Kunsha Building, 16 Xinyuanli, Chaoyang District, Beijing, China (Example, verify specific location)
To capture the potential of the Chinese outbound tourism market, building awareness of Switzerland as a desirable destination and facilitating travel through partnerships and information services.
Frankfurt am Main, Germany
Address: Rossmarkt 23, 60311 Frankfurt am Main, Germany (Example, verify specific location)
To strengthen Switzerland's position as a top holiday destination for German travelers, emphasizing ease of access and shared cultural ties, while highlighting unique Swiss experiences.
Buying Intent Signals for Switzerland Tourism
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Switzerland Tourism? Meet the Executive Team
As of April 2025, Switzerland Tourism' leadership includes:
Who's Investing in Switzerland Tourism?
Switzerland Tourism has been backed by several prominent investors over the years, including:
What Leadership Changes Has Switzerland Tourism Seen Recently?
As of late 2023/early 2024, there have been no major, publicly announced changes (hires or exits) at the very top executive board level of Switzerland Tourism within the immediate past 12 months. The organization generally maintains a stable leadership team. Minor departmental leadership changes may occur but are not always widely publicized.
What Technology (Tech Stack) Is Used bySwitzerland Tourism?
Discover the tools Switzerland Tourism uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Switzerland Tourism Email Formats and Examples
Switzerland Tourism commonly uses a standard corporate email format. The most probable format involves the employee's first name and last name, or an initial combined with the last name, followed by the @switzerland.com domain.
firstname.lastname@switzerland.com
Format
firstname.lastname@switzerland.com
Example
85%
Success rate
What's the Latest News About Switzerland Tourism?
Switzerland Tourism Media • February 15, 2024
Switzerland Tourism Reports Strong 2023 Results and Optimistic Outlook for 2024
Switzerland Tourism announced positive figures for the 2023 tourism year, with overnight stays nearing pre-pandemic levels. The organization highlighted the successful return of international guests and the continued popularity of Switzerland among domestic travelers. They outlined strategic marketing initiatives for 2024 focusing on sustainability and diverse experiences....more
Switzerland Tourism Media • October 26, 2023
Switzerland Tourism Launches 'Upgrade your Winter' Campaign
Switzerland Tourism unveiled its new winter marketing campaign, 'Upgrade your Winter,' designed to attract visitors by showcasing unique and authentic alpine experiences beyond traditional skiing. The campaign targets various international markets with a focus on emotional storytelling and digital engagement....more
Switzerland Tourism Media • May 4, 2023
Swisstainable Program Gains Momentum: Over 2,400 Businesses Committed to Sustainable Tourism
Switzerland Tourism reported significant growth in its 'Swisstainable' program, with more than 2,400 tourism businesses across the country now participating. The initiative promotes sustainable travel practices and helps visitors identify eco-conscious tourism offers, reinforcing Switzerland's commitment to responsible tourism....more
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