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Swirl
What Does Swirl Do?
Swirl is an innovative enterprise SaaS platform revolutionizing e-commerce with Generative AI-Powered Commerce and live video shopping solutions. They empower brands to create engaging, interactive, and shoppable video experiences, bridging the gap between online and in-person shopping. Swirl's technology allows businesses to host live shopping events, offer 1-on-1 virtual shopping consultations, and leverage short shoppable videos to boost customer engagement, build brand loyalty, and significantly increase conversion rates. Their platform is designed to integrate seamlessly with existing e-commerce setups, offering features like real-time chat, product showcases, AI-powered recommendations, and analytics to optimize sales strategies.
Where Is Swirl's Headquarters?
HQ Function
Serves as the central hub for product development, engineering, operations, and strategic leadership, driving Swirl's innovative live commerce and AI solutions.
Notable Features:
Likely a modern office space within a contemporary commercial building or tech park, designed to foster collaboration and innovation, typical of rapidly growing SaaS companies in Gurugram.
Work Culture:
A dynamic, agile, and fast-paced environment focused on innovation in e-commerce technology. The culture emphasizes collaboration, customer-centricity, and empowering employees to contribute to cutting-edge solutions.
HQ Significance:
Gurugram's position as a leading IT and startup ecosystem in India provides Swirl with access to a rich talent pool, a vibrant tech community, and proximity to other businesses, crucial for its growth and development.
Values Reflected in HQ: The headquarters likely reflects Swirl's core values of innovation, customer obsession, agility, technological excellence, and a collaborative spirit in transforming the e-commerce landscape.
Location:
Swirl supports global e-commerce operations by enabling brands worldwide to implement AI-powered live video shopping. While its primary development and leadership are based in India, and it maintains a significant operational presence in the US, its platform is designed for international scalability. Swirl helps businesses connect with customers across diverse geographies through interactive and engaging online shopping experiences, catering to a global clientele looking to enhance their digital commerce strategies.
Street Address:
3rd Floor, Building No. 3, Sector 48
City:
Gurugram
State/Province:
Haryana
Country:
India
Where Else Does Swirl Operate Around the World?
New York, NY, USA
Address: 125 W 25th St, 11th floor, New York, NY 10001, US
To expand Swirl's footprint in the significant US e-commerce market, providing local support, fostering strategic partnerships, and driving the adoption of its innovative live video shopping platform in the region.
Buying Intent Signals for Swirl
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Swirl? Meet the Executive Team
As of April 2025, Swirl' leadership includes:
Who's Investing in Swirl?
Swirl has been backed by several prominent investors over the years, including:
What Leadership Changes Has Swirl Seen Recently?
Specific high-profile C-suite executive hires or exits at Swirl have not been widely publicized in the last 12 months. As a rapidly growing scale-up, team expansions and leadership appointments at various levels are ongoing to support its growth. For the most current information, direct company announcements or specialized industry news would be the best source.
What Technology (Tech Stack) Is Used bySwirl?
Discover the tools Swirl uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Swirl Email Formats and Examples
Swirl likely utilizes common professional email formats for its employees. Based on industry patterns and available information, primary formats may include [first]@swirl.com or [first].[last]@swirl.com.
[first]@swirl.com (e.g., kaizad@swirl.com), [first].[last]@swirl.com (e.g., john.doe@swirl.com)
Format
kaizad@swirl.com
Example
80%
Success rate
What's the Latest News About Swirl?
YourStory • September 7, 2023
Swirl Launches 'Creator Collab' Marketplace for Brands and Live Shopping Influencers
Swirl, a live commerce platform, introduced 'Creator Collab,' a marketplace designed to connect brands with a network of over 10,000 live shopping influencers and content creators. This initiative aims to help D2C brands and enterprises enhance their live shopping strategies by easily finding and collaborating with relevant creators....more
IndianRetailer.com • May 23, 2023
Swirl Partners with GoKwik for Enhanced Live Commerce Checkout Experience
Swirl, a live commerce SaaS platform, announced its partnership with GoKwik, an e-commerce enabler, to provide a seamless and improved checkout experience for shoppers on its live video shopping platform. This collaboration aims to reduce cart abandonment and increase conversions for brands using Swirl....more
The Economic Times • November 24, 2021
Live commerce platform SWIRL raises seed funding led by Inflection Point Ventures
SWIRL, a live commerce platform, raised $250,000 in a seed funding round led by Inflection Point Ventures. The funds were intended for product development, business development, and exploring new markets....more
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