What Does Swire Do?

Total employees73000
HeadquartersLondon
Founded1816

Swire is a highly diversified global group with a long-established presence, particularly in Asia and specifically Greater China. Founded in Liverpool in 1816 by John Swire, the group's operations are predominantly based in the Asia Pacific region, with key interests in Property (Swire Properties), Aviation (major shareholder in Cathay Pacific), Beverages & Food Chain (a leading Coca-Cola bottler), Marine Services (Swire Pacific Offshore), and Trading & Industrial. Swire is renowned for its long-term strategic vision, commitment to operational excellence, robust corporate governance, sustainability, and active community engagement. The group aims to create sustainable long-term value for its shareholders and the communities in which it operates, guided by its core values of integrity, endeavour, excellence, humility, and continuity.

Where Is Swire's Headquarters?

Swire officeSwire officeSwire officeSwire office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the global headquarters for the John Swire & Sons group, overseeing group strategy, corporate governance, long-term investment decisions, and stewardship of the Swire family's interests across its diverse portfolio of businesses.

Notable Features:

Swire House is a modern office building situated in a prestigious central London location, providing a contemporary and efficient environment for the group's central management.

Work Culture:

The work culture at Swire's London headquarters is characterized by professionalism, strategic long-term thinking, a deep understanding of global markets, and a commitment to the group's heritage and values. It fosters a collaborative environment focused on prudent management and sustainable growth.

HQ Significance:

The London headquarters signifies Swire's British origins and its enduring connection to the UK, while acting as the central coordination point for a vast and diversified international business with strong roots in Asia.

Values Reflected in HQ: The headquarters reflects values of stability, global connectivity, strategic oversight, discretion, and a commitment to long-term investment and stewardship.

Location:

Swire operates a vast and diverse range of businesses globally, with a particularly strong presence in Asia (especially Greater China including Hong Kong and Mainland China), Australia, Papua New Guinea, East Africa, Sri Lanka, the USA, and the UK. Key functions supported globally include property development, investment, and management; airline and aviation-related services; beverage manufacturing and distribution; marine services including offshore support and shipping; as well as various trading, industrial, and cold storage operations. The group's international network enables strategic growth, operational synergies, risk diversification, and the sharing of best practices across its extensive and varied portfolio.

Street Address:

Swire House, 59 Buckingham Gate

City:

London

State/Province:

England

Country:

United Kingdom

Where Else Does Swire Operate Around the World?

Admiralty, Hong Kong

Address: 33/F, One Pacific Place, 88 Queensway, Admiralty, Hong Kong (Swire Pacific Limited Registered Office; Operational hub also at Taikoo Place)

Acts as the command center for Swire's extensive business operations in Asia, leveraging Hong Kong's strategic position as a major international financial and business hub to manage and grow its diverse portfolio in the region.

Draper, Utah, USA

Address: 12634 S 265 W, Draper, UT 84020, USA

Manages and expands Swire's significant beverage operations in the Western United States, focusing on market leadership, operational efficiency, and community engagement within its franchise territories.

Sydney, NSW, Australia

Address: Level 24, 1 Farrer Place, Sydney NSW 2000, Australia (John Swire & Sons Pty Ltd)

Manages Swire's portfolio of businesses in Australia, focusing on long-term investment and operational excellence in sectors aligned with the group's expertise and Australia's economic landscape.

Buying Intent Signals for Swire

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Swire? Meet the Executive Team

As of April 2025, Swire' leadership includes:

Barnaby Swire - Chairman, John Swire & Sons Limited
Merlin Swire - Director, John Swire & Sons Limited
Guy Bradley - Chairman, Swire Pacific Limited and Chief Executive, John Swire & Sons (H.K.) Limited
Martin Cubbon - Finance Director, Swire Pacific Limited
Tim Blackburn - Chief Executive, Swire Properties Limited
Patrick Healy - Executive Director, Swire Pacific Limited; Chairman, Cathay Pacific Airways Limited; Chairman, Swire Coca-Cola Limited

Who's Investing in Swire?

Swire has been backed by several prominent investors over the years, including:

John Swire & Sons Limited (Parent company and controlling shareholder of Swire Pacific)
The Swire Family (Ultimate beneficial owners of the Swire group)
Public and Institutional Shareholders (for publicly traded entities like Swire Pacific Limited)

What Leadership Changes Has Swire Seen Recently?

Hire1
Exits1

Swire Pacific has experienced key leadership appointments and planned transitions over the past year, particularly reinforcing its finance and property division leadership, in line with strategic succession planning and enhancing executive capabilities.

Departures

Don Taylor, Don Taylor is set to retire from his role as Director – Office at Swire Properties.

New Appointments:

Michelle Low, Michelle Low was appointed as an Executive Director of Swire Pacific Limited, enhancing the financial leadership at the group level.
Mabelle Ma, Mabelle Ma was designated to take over as Director – Development and Valuations at Swire Properties, ensuring a smooth leadership transition.

What Technology (Tech Stack) Is Used bySwire?

Discover the tools Swire uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Swire Email Formats and Examples

Email formats at Swire can vary across its numerous subsidiary companies and divisions (e.g., John Swire & Sons, Swire Pacific, Swire Properties, Cathay Pacific, Swire Coca-Cola). Common corporate email patterns typically involve combinations of first name, last name, and initials. For the main holding or key operating companies, a professional format is standard.

[first_name].[last_name]@swire.com or [first_initial][last_name]@swirepacific.com

Format

john.smith@swire.com

Example

75%

Success rate

What's the Latest News About Swire?

Swire Pacific Limited • March 14, 2024

Swire Pacific Announces 2023 Annual Results

Swire Pacific Limited released its 2023 annual financial results, reporting a recurring underlying profit of HK$4.0 billion. The announcement highlighted the resilience of its property division and a significant recovery in its aviation business, Cathay Pacific. The company reiterated its commitment to strategic investments and sustainable growth across its diverse portfolio....more

Swire Properties Limited • May 8, 2024

Swire Properties Announces Inaugural Sustainable Development Goals (SDG) Linked Bond Offering

Swire Properties announced the successful offering of its first Sustainable Development Goals (SDG) linked bond, raising US$300 million. This initiative underscores the company's dedication to its Sustainable Development 2030 Strategy, with the bond's interest rates tied to achieving specific sustainability performance targets....more

Cathay Pacific (Swire Group Company) • February 29, 2024

Cathay Pacific Group Reports Strong 2023 Annual Results and Sets Clear Strategy for Rebuilding

The Cathay Pacific Group announced a strong financial performance for 2023, with an attributable profit of HK$9,789 million. The airline highlighted significant progress in rebuilding connectivity at the Hong Kong international aviation hub and outlined its strategy for future growth and service enhancement....more

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