What Does SWIPEBY Do?

Total employees37
HeadquartersWinston-Salem
Founded2019

Swipeby is an innovative technology company that provides an all-in-one platform designed to help local businesses, particularly restaurants and retailers, succeed in the digital landscape. Their comprehensive suite of tools includes commission-free online ordering, curbside pickup and delivery management, customer relationship management (CRM), marketing automation, and loyalty programs. Swipeby aims to empower small and medium-sized businesses to increase sales, streamline operations, enhance customer engagement, and build lasting customer relationships without the hefty fees often associated with third-party platforms. In October 2023, Swipeby was acquired by Gordon Food Service (GFS), a major food distributor, to enhance GFS's digital offerings to its customers and accelerate Swipeby's growth.

Where Is SWIPEBY's Headquarters?

SWIPEBY officeSWIPEBY officeSWIPEBY officeSWIPEBY office
*Images sourced via web search. Rights belong to original owners

HQ Function

The headquarters in Winston-Salem serves as the primary hub for Swipeby's operations, including product development, engineering, sales, marketing, customer support, and strategic planning, now integrated within the Gordon Food Service ecosystem.

Notable Features:

The office is situated in a prominent downtown building, offering a modern workspace designed to foster collaboration and innovation. Being part of a redeveloped historic area, it combines modern amenities with a sense of community.

Work Culture:

Swipeby cultivates a dynamic, agile, and customer-centric work culture, typical of a tech startup. It emphasizes innovation, rapid iteration, teamwork, and a strong commitment to supporting the success of local businesses. Post-acquisition, this culture is likely maintained while benefiting from the resources of a larger organization.

HQ Significance:

The Winston-Salem headquarters is significant as it represents Swipeby's roots and continued commitment to the local tech scene. Its location allows access to talent and a supportive business network. As part of Gordon Food Service, it now plays a crucial role in driving digital innovation within the broader food service industry.

Values Reflected in HQ: The choice of a centrally located, modern headquarters likely reflects Swipeby's values of innovation, community integration, and growth, aligning with its mission to empower local businesses through technology.

Location:

Swipeby primarily focuses on serving businesses within North America. Following its acquisition by Gordon Food Service, which has extensive operations in the United States and Canada, Swipeby's platform is strategically positioned to support restaurants and retailers in these markets, enhancing GFS's digital solutions portfolio.

Street Address:

500 W 5th St, Suite 800

City:

Winston-Salem

State/Province:

North Carolina

Country:

USA

Where Else Does SWIPEBY Operate Around the World?

No additional office locations available.

Buying Intent Signals for SWIPEBY

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading SWIPEBY? Meet the Executive Team

As of April 2025, SWIPEBY' leadership includes:

Carl Turner - Co-Founder & CEO
Scott Tripp - Co-Founder & Chief Product Officer
Brenden Goetz - Co-Founder & CTO

Who's Investing in SWIPEBY?

SWIPEBY has been backed by several prominent investors over the years, including:

Gordon Food Service (Acquirer)
Bling Capital
Bedrock Capital
Mucker Capital
Kima Ventures
Dash Angel
Adam Guild
Kelvin Beachum Jr.
Andrew Gazdecki
Arash Ferdowsi

What Leadership Changes Has SWIPEBY Seen Recently?

Hire0
Exits0

Swipeby was acquired by Gordon Food Service in October 2023. The existing leadership team, including CEO Carl Turner, was reported to continue leading Swipeby as a distinct brand. No other major public announcements regarding executive hires or exits specific to Swipeby's internal team have been noted in the last 12 months beyond the acquisition context.

What Technology (Tech Stack) Is Used bySWIPEBY?

Discover the tools SWIPEBY uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

SWIPEBY Email Formats and Examples

Swipeby, now part of Gordon Food Service, likely uses professional email formats for its communications. Common formats for tech companies include [first]@[domain].com or [first].[last]@[domain].com. For goswipe.com, a plausible format is [first]@goswipe.com.

[first]@goswipe.com

Format

carl@goswipe.com

Example

70%

Success rate

What's the Latest News About SWIPEBY?

Winston-Salem JournalOctober 12, 2023

Winston-Salem startup Swipeby acquired by GFS, looks to expand with new backing

Winston-Salem-based tech startup Swipeby, which provides an online ordering and customer engagement platform for restaurants, has been acquired by Gordon Food Service. The acquisition aims to accelerate Swipeby's growth and expand its reach within the food service industry, with Swipeby continuing to operate under its current leadership....more

PR NewswireOctober 11, 2023

Gordon Food Service Acquires Swipeby

Gordon Food Service announced its acquisition of Swipeby, a leading technology platform specializing in online ordering, curbside pickup, and delivery solutions for restaurants. This strategic move enhances GFS's digital offerings to its customers and supports Swipeby's continued growth and innovation....more

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