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Swipeby is an innovative technology company that provides an all-in-one platform designed to help local businesses, particularly restaurants and retailers, succeed in the digital landscape. Their comprehensive suite of tools includes commission-free online ordering, curbside pickup and delivery management, customer relationship management (CRM), marketing automation, and loyalty programs. Swipeby aims to empower small and medium-sized businesses to increase sales, streamline operations, enhance customer engagement, and build lasting customer relationships without the hefty fees often associated with third-party platforms. In October 2023, Swipeby was acquired by Gordon Food Service (GFS), a major food distributor, to enhance GFS's digital offerings to its customers and accelerate Swipeby's growth.
The headquarters in Winston-Salem serves as the primary hub for Swipeby's operations, including product development, engineering, sales, marketing, customer support, and strategic planning, now integrated within the Gordon Food Service ecosystem.
The office is situated in a prominent downtown building, offering a modern workspace designed to foster collaboration and innovation. Being part of a redeveloped historic area, it combines modern amenities with a sense of community.
Swipeby cultivates a dynamic, agile, and customer-centric work culture, typical of a tech startup. It emphasizes innovation, rapid iteration, teamwork, and a strong commitment to supporting the success of local businesses. Post-acquisition, this culture is likely maintained while benefiting from the resources of a larger organization.
The Winston-Salem headquarters is significant as it represents Swipeby's roots and continued commitment to the local tech scene. Its location allows access to talent and a supportive business network. As part of Gordon Food Service, it now plays a crucial role in driving digital innovation within the broader food service industry.
Swipeby primarily focuses on serving businesses within North America. Following its acquisition by Gordon Food Service, which has extensive operations in the United States and Canada, Swipeby's platform is strategically positioned to support restaurants and retailers in these markets, enhancing GFS's digital solutions portfolio.
500 W 5th St, Suite 800
Winston-Salem
North Carolina
USA
No additional office locations available.
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As of April 2025, SWIPEBY' leadership includes:
SWIPEBY has been backed by several prominent investors over the years, including:
Swipeby was acquired by Gordon Food Service in October 2023. The existing leadership team, including CEO Carl Turner, was reported to continue leading Swipeby as a distinct brand. No other major public announcements regarding executive hires or exits specific to Swipeby's internal team have been noted in the last 12 months beyond the acquisition context.
Discover the tools SWIPEBY uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Swipeby, now part of Gordon Food Service, likely uses professional email formats for its communications. Common formats for tech companies include [first]@[domain].com or [first].[last]@[domain].com. For goswipe.com, a plausible format is [first]@goswipe.com.
[first]@goswipe.com
Format
carl@goswipe.com
Example
70%
Success rate
Winston-Salem Journal • October 12, 2023
Winston-Salem-based tech startup Swipeby, which provides an online ordering and customer engagement platform for restaurants, has been acquired by Gordon Food Service. The acquisition aims to accelerate Swipeby's growth and expand its reach within the food service industry, with Swipeby continuing to operate under its current leadership....more
PR Newswire • October 11, 2023
Gordon Food Service announced its acquisition of Swipeby, a leading technology platform specializing in online ordering, curbside pickup, and delivery solutions for restaurants. This strategic move enhances GFS's digital offerings to its customers and supports Swipeby's continued growth and innovation....more
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