What Does Swim England Do?

Total employees401
HeadquartersLoughborough
Founded2017

Swim England is the national governing body for swimming and all aquatic disciplines in England. It strives to inspire everyone to enjoy the water in a safe and fun environment, from grassroots participation to elite performance. Swim England works to create a healthier nation through swimming, supporting clubs, coaches, volunteers, and athletes across disciplines including swimming, diving, water polo, artistic swimming, and open water swimming. They also focus on learn to swim programmes and promoting water safety.

Where Is Swim England's Headquarters?

Swim England officeSwim England officeSwim England officeSwim England office
*Images sourced via web search. Rights belong to original owners

HQ Function

The headquarters at SportPark serves as the central administrative, governance, and operational hub for Swim England. It coordinates national strategies, develops programmes, manages finances, supports clubs and members, and oversees all aquatic disciplines across England.

Notable Features:

Its location within SportPark, Loughborough, a state-of-the-art campus designed to foster collaboration among national sports organisations. The facility benefits from proximity to Loughborough University's world-class sporting infrastructure.

Work Culture:

A professional and passionate environment focused on promoting aquatic sports, athlete development, and water safety. The culture likely encourages collaboration, innovation, and a commitment to inclusivity and excellence in sport.

HQ Significance:

The headquarters is significant as the nerve centre for English aquatics, driving participation from grassroots to elite levels. Its location in Loughborough, a national centre for sporting excellence, enhances its operational capabilities and strategic partnerships.

Values Reflected in HQ: The HQ reflects values of collaboration (being co-located with other National Governing Bodies), ambition, excellence (Loughborough's sporting heritage), and a focused commitment to the development and governance of aquatic sports.

Location:

While Swim England's primary focus is national (within England), it has a global presence through its affiliation with British Swimming, which represents Great Britain in international competitions like the Olympics and World Championships. Swim England also engages with European (LEN) and World (World Aquatics - formerly FINA) governing bodies, contributing to international standards, rules, and the development of aquatic sports globally. English athletes and coaches frequently participate in international events and contribute to the global aquatics community.

Street Address:

SportPark, 3 Oakwood Drive

City:

Loughborough

State/Province:

Leicestershire

Country:

United Kingdom

Where Else Does Swim England Operate Around the World?

Nationwide (Regional Teams), England, UK

Address: N/A (Operates through regional development managers and networks rather than fixed large-scale regional offices)

To provide tailored support and resources at a local level, ensuring Swim England's programmes and initiatives are accessible and effective throughout all parts of England.

Buying Intent Signals for Swim England

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Swim England? Meet the Executive Team

As of April 2025, Swim England' leadership includes:

Andy Salmon - Chief Executive Officer
Richard Thompson - Chair of the Board
George Wood - Sport Development Director
Richard Hook - Head of Finance & Business Services

Who's Investing in Swim England?

Swim England has been backed by several prominent investors over the years, including:

Sport England
National Lottery
Membership Subscriptions
Commercial Partnerships and Sponsorships

What Leadership Changes Has Swim England Seen Recently?

Hire1
Exits1

The most significant executive change in the last 12 months at Swim England has been the transition in the Chief Executive Officer role. Jane Nickerson MBE retired at the end of March 2024, and Andy Salmon commenced his role as the new CEO in April 2024.

Departures

Jane Nickerson MBE, Jane Nickerson MBE retired as Chief Executive Officer at the end of March 2024.

New Appointments:

Andy Salmon, Andy Salmon commenced his role as the new Chief Executive Officer of Swim England.

What Technology (Tech Stack) Is Used bySwim England?

Discover the tools Swim England uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Swim England Email Formats and Examples

Swim England likely utilizes standard professional email formats. The most common patterns for organizations of this type often involve combinations of the employee's first name and last name, or first initial and last name, followed by the '@swimming.org' domain.

[firstname].[lastname]@swimming.org or [firstinitial][lastname]@swimming.org

Format

jane.doe@swimming.org

Example

75%

Success rate

What's the Latest News About Swim England?

Swim England Website • April 2, 2024

Swim England news: Andy Salmon officially starts role as Swim England chief executive

Andy Salmon has officially commenced his new role as chief executive of Swim England, taking over from Jane Nickerson. He expressed his enthusiasm for leading the organisation to foster growth in participation and achieve success in aquatic sports....more

Swim England Website • February 29, 2024

Swim England news: Swim England launches new ‘Start With Water’ primary school resource

Swim England has introduced 'Start With Water,' a new, free cross-curricular educational resource for primary schools. This initiative aims to integrate essential water safety and swimming knowledge into various subjects for Key Stage 1 and 2 pupils....more

Swim England Website • April 25, 2024

Swim England news: New Level X Diving an ‘exciting addition’ to pathway

Swim England has launched Level X Diving, a novel competition format aimed at providing more accessible competitive experiences for club divers. This initiative is designed to support their development and progression within the diving pathway....more

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