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Swill was an on-demand alcohol delivery platform that connected users with local liquor stores for convenient home delivery of beer, wine, and spirits. Launched in 2013, Swill aimed to modernize alcohol retail by providing a seamless digital experience through its mobile app and website. Users could browse inventory from nearby stores and place orders for quick delivery. The company gained traction and attracted investment before being acquired by Drizly, a larger competitor in the alcohol e-commerce space, in August 2016. Drizly itself was later acquired by Uber and subsequently announced its shutdown in early 2024, marking the end of the operational lineage of Swill's initial service.
The headquarters served as the central command for Swill's operations, including technology development, marketing strategy, business development, and customer support.
As a startup, Swill's headquarters would have likely prioritized functional, collaborative, and agile workspaces designed to foster innovation and rapid growth, rather than significant architectural features.
The work culture at Swill was likely characteristic of a tech startup: fast-paced, entrepreneurial, with a strong emphasis on innovation, user experience, and market expansion in the competitive on-demand delivery sector.
Being located in New York City provided Swill with access to a rich talent pool, potential investors, media exposure, and a large, diverse market for its alcohol delivery services.
Swill's operations were primarily focused within the United States. The company expanded its on-demand alcohol delivery service to various cities across the U.S., partnering with local liquor stores. While its digital platform was accessible more broadly, the actual delivery services were geographically limited to its operational markets within the USA.
[Specific street address not publicly available; typical for early-stage startups to use co-working spaces or less permanent offices]
New York
NY
USA
Address: [N/A]
To support market entry, local merchant partnerships, and localized marketing efforts in new service areas across the United States.
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As of April 2025, Swill' leadership includes:
Swill has been backed by several prominent investors over the years, including:
Swill was acquired by Drizly in August 2016 and ceased to operate as an independent entity. Therefore, there have been no executive new hires or exits specifically for Swill in the last 12 months. Any subsequent executive changes would have occurred within the acquiring company's structure.
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During its operational period, Swill likely used common email formats for tech startups, such as [first_name]@[domain] or [first_initial][last_name]@[domain]. The domain would have been @swillapp.com. These email addresses are no longer active as the company is defunct.
[first]@swillapp.com or [first_initial][last]@swillapp.com
Format
eric@swillapp.com or etipolt@swillapp.com (examples, not currently active)
Example
0%
Success rate
TechCrunch • August 9, 2016
Drizly, an on-demand alcohol delivery service, announced its acquisition of competitor Swill. The deal was aimed at consolidating Drizly's market position and expanding its user base and retail partnerships....more
Forbes • April 28, 2015
Swill is featured as an innovative app for on-demand alcohol delivery, connecting users with local liquor stores. The article highlights its service model and ambition in the growing alcohol e-commerce market....more
VentureBeat • September 23, 2014
Swill announced it had secured $650,000 in seed funding from investors including Kairos, LDR Ventures, and others. The capital was intended for platform development and market expansion....more
Business Insider • February 12, 2015
An overview of Swill's service, highlighting its convenience and the user experience of ordering alcohol for delivery through its app....more
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