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Sweethome
What Does Sweethome Do?
Sweethome was a product review website founded in 2011 by Brian Lam. Known for its in-depth research and practical recommendations for home goods and electronics, it aimed to simplify shopping for the best products. In 2016, Sweethome, along with its sibling site The Wirecutter (which focused on tech), was acquired by The New York Times Company. Following the acquisition, Sweethome's operations and content were fully merged into The Wirecutter brand. Wirecutter now operates as the official product recommendation service of The New York Times, continuing the legacy of rigorous, unbiased reviews. This page reflects information on Sweethome's historical entity and its current manifestation as part of Wirecutter within The New York Times Company.
Where Is Sweethome's Headquarters?
HQ Function
Primary hub for editorial, strategic, and operational leadership of Wirecutter (incorporating the former Sweethome), integrated within The New York Times Company's main offices. Facilitates collaboration with broader NYT resources for content creation, product testing oversight, and business development.
Notable Features:
Part of the iconic Renzo Piano-designed New York Times Building, known for its modern architecture, double-skin curtain wall for energy efficiency, and vibrant work environment.
Work Culture:
As part of Wirecutter and The New York Times, the culture is collaborative and rigorous, emphasizing journalistic integrity, in-depth research, and unwavering reader trust. It combines the meticulous nature of product testing with the dynamic pace of digital publishing, all within the esteemed journalistic environment of The New York Times.
HQ Significance:
The New York Times Building serves as the central point for guiding Wirecutter's mission to provide trusted product recommendations, leveraging the vast resources, ethical standards, and global reputation of its parent company. It symbolizes the integration of Sweethome's original ethos into a larger, influential media organization.
Values Reflected in HQ: The headquarters reflects values of transparency, quality, journalistic excellence, and innovation, aligning with The New York Times' core principles. The modern and open workspace is designed to foster collaboration and high-quality output.
Location:
While Wirecutter's primary audience is in the United States, its content is accessible globally via The New York Times website. Product recommendations often focus on items available in the U.S. market. The New York Times Company has a global operational presence with news bureaus and offices worldwide, which support its overall digital reach. Wirecutter's staff includes remote workers from various locations, contributing to its research and editorial functions that serve an international readership interested in U.S. market products.
Street Address:
620 Eighth Avenue
City:
New York
State/Province:
NY
Country:
USA
Where Else Does Sweethome Operate Around the World?
Long Island City, NY, USA
Address: Undisclosed specific address, Long Island City, Queens, New York
Serves as a primary East Coast hub for in-depth product evaluation and content generation based on empirical testing. Supports the editorial team with data and insights from rigorous, real-world product use.
Remote / Distributed
Address: N/A
Allows access to a diverse talent pool and provides flexibility in operations. Staff contribute to all aspects of Wirecutter's content and business, regardless of physical location, supporting its national and global readership.
Buying Intent Signals for Sweethome
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Sweethome? Meet the Executive Team
As of April 2025, Sweethome' leadership includes:
Who's Investing in Sweethome?
Sweethome has been backed by several prominent investors over the years, including:
What Leadership Changes Has Sweethome Seen Recently?
Following its acquisition and integration into The New York Times, executive leadership for the former Sweethome entity is now part of The Wirecutter's management within The New York Times Company. No major publicly announced executive team changes specifically for Wirecutter's top leadership (e.g., General Manager, Executive Editor) were identified in the last 12 months (approx. May 2023 - May 2024). Key leadership roles within the division have remained stable, or changes have not been widely reported at an executive level specific to Wirecutter.
What Technology (Tech Stack) Is Used bySweethome?
Discover the tools Sweethome uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Sweethome Email Formats and Examples
As part of The New York Times Company, employees at Wirecutter (formerly Sweethome) typically use the standard email formats of The New York Times. The most common formats are `first.last@nytimes.com` and `firstinitiallast@nytimes.com`.
first.last@nytimes.com
Format
jane.doe@nytimes.com
Example
90%
Success rate
What's the Latest News About Sweethome?
The NewsGuild of New York • January 11, 2024
Sweethome (as Wirecutter) Union Overwhelmingly Ratifies First Contract with New York Times Co.
The Wirecutter Union, part of The NewsGuild of New York, announced that its members overwhelmingly ratified their first collective bargaining agreement with The New York Times Company. The three-year contract includes significant wage increases, retroactive pay, enhanced benefits, and stronger workplace protections, marking a successful conclusion to more than two years of negotiations for the staff of the product review site....more
The New York Times Company • October 26, 2023
Sweethome (as Wirecutter) Bolsters Tech Leadership: The New York Times Company Names Anselm Battran Head of Engineering for Wirecutter and Games
The New York Times Company announced the appointment of Anselm Battran as the new head of engineering for Wirecutter and Games. In this role, Battran will lead the engineering teams responsible for the technology platforms and user experiences for both product lines, aiming to drive innovation and growth....more
The New York Times Company • August 3, 2023
Sweethome (as Wirecutter) Expands Deals Coverage with New Dedicated Vertical
Wirecutter announced the launch of a new, dedicated vertical focused on deals, aiming to provide readers with more timely and curated information on discounts for highly-rated products. This expansion signifies Wirecutter's commitment to helping consumers save money without compromising on quality, building on the original Sweethome mission....more
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