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Sweet Rickey is a Toronto-based commercial and content production company renowned for its creative storytelling, distinct visual style, and collaborative approach. They partner with advertising agencies and brands to produce compelling commercials, branded content, and music videos, working with a diverse roster of talented directors. Sweet Rickey is committed to craft and bringing unique visions to life on screen, earning accolades for their impactful and artful productions.
Serves as the central operational and creative hub for Sweet Rickey, managing all aspects of commercial and content production, from ideation and director collaboration to post-production coordination and client relations.
Located in Toronto's dynamic West Queen West neighborhood, known for its arts and culture scene. The office likely offers a creatively stimulating environment with modern amenities, including potential in-house editing capabilities and collaborative spaces designed for production meetings and creative development.
A highly collaborative, creative, and agile work environment. Emphasis on artistic excellence, innovative storytelling, and strong partnerships with directors, agencies, and clients. The culture likely fosters a passion for filmmaking and a commitment to producing impactful work.
The Toronto headquarters is pivotal to Sweet Rickey's identity and operations, anchoring its presence in the Canadian production landscape while serving as a base for its international projects and talent network.
While headquartered in Toronto, Canada, Sweet Rickey operates with a global mindset, producing projects for international clients and agencies. They frequently shoot on location across the world, leveraging a broad network of talent and production partners to support diverse creative needs. Their primary administrative and creative hub remains in Toronto, but their work and collaborations span numerous countries.
32 Lisgar Street, Unit 309
Toronto
Ontario
Canada
Address: Non-disclosed representative office or contact point for US market liaison.
To expand Sweet Rickey's footprint in the key U.S. market, cultivate relationships with U.S.-based clients, and support productions involving American partnerships.
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As of April 2025, Sweet Rickey' leadership includes:
Sweet Rickey has been backed by several prominent investors over the years, including:
There have been no prominent public announcements regarding major executive hires or departures at Sweet Rickey in the past 12 months. The core leadership team, primarily consisting of its founding partners and key executive producers, appears stable.
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Sweet Rickey primarily uses the [first name]@[domain] email format. This is common for creative companies and allows for easy contact with their team members.
[first]@sweetrickey.com
Format
paddy@sweetrickey.com
Example
90%
Success rate
Campaign US (and other industry publications) • June 20, 2023
The impactful 'Cost of Beauty' campaign for Dove, directed by Yael Staav, who is represented by Sweet Rickey for commercial work in Canada, and created with Ogilvy, secured the prestigious Film Grand Prix at the 2023 Cannes Lions International Festival of Creativity. The film powerfully addresses the detrimental effects of social media on the self-esteem of young girls, earning widespread acclaim for its message and execution....more
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