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Swedish Match is a historic Swedish company renowned for developing, manufacturing, and selling high-quality smoke-free products, including snus, nicotine pouches (like ZYN), moist snuff, as well as cigars, matches, and lighters. With a strong heritage dating back to 1915, the company has focused on providing alternatives to cigarettes. In late 2022, Swedish Match was acquired by Philip Morris International (PMI) and is now a key part of PMI's smoke-free future strategy. The company's products are predominantly sold in Scandinavia and the United States, with a vision to contribute to a world without cigarettes.
Serves as a key operational center and administrative hub within Philip Morris International for its leading oral nicotine products. It historically managed global strategy, product development, and corporate functions.
The headquarters is located in 'Skandia-huset,' a well-known example of modernist architecture in Stockholm, offering a contemporary and collaborative workspace designed to foster innovation.
The work culture is influenced by Scandinavian principles of collaboration, innovation, and work-life balance. Since the acquisition by PMI, there's an ongoing integration with PMI's global culture, emphasizing a smoke-free future and performance-driven environment.
The Stockholm office remains significant as a center of excellence for snus and nicotine pouch development and knowledge, key to PMI's global smoke-free ambitions.
As part of Philip Morris International, Swedish Match's brands have a significant global presence. Key functions supported globally include research and development, manufacturing, marketing, and sales of its market-leading smoke-free products like ZYN and General snus. While its traditional strongholds are Scandinavia and the United States, PMI is leveraging Swedish Match's portfolio for expansion into other international markets as part of its smoke-free strategy. Operations span multiple countries for sourcing raw materials, producing finished goods, and distributing them to a worldwide customer base.
Sveavägen 44
Stockholm
Stockholm County
Sweden
Address: 6601 West Broad Street, Richmond, VA 23230, USA
Drives the expansion of Swedish Match's smoke-free product portfolio in the critical U.S. market, aligning with PMI's global strategy.
Address: 1121 Industrial Drive, Owensboro, KY 42301, USA
Supports the production and distribution of a range of oral tobacco products and cigars, contributing to the company's diverse portfolio in the U.S.
Address: Rollsbovägen 46, 442 4 Rollsbø, Sweden
Key production and innovation hub for smoke-free products serving both Scandinavian and international markets, ensuring high-quality manufacturing standards.
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As of April 2025, Swedish Match' leadership includes:
Swedish Match has been backed by several prominent investors over the years, including:
Following its acquisition by Philip Morris International in late 2022 and subsequent delisting in early 2023, Swedish Match underwent significant leadership integration. Key long-standing executives, including the CEO, transitioned out as the company became fully part of PMI's global structure. Leadership for Swedish Match's brands and operations is now managed within PMI's broader executive team for smoke-free products.
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Swedish Match, now part of Philip Morris International, historically used common corporate email formats. While internal email structures may evolve post-integration, typical patterns often include combinations of the employee's first name and last name. The domain used is @swedishmatch.com.
firstname.lastname@swedishmatch.com
Format
anders.svensson@swedishmatch.com
Example
75%
Success rate
Philip Morris International • April 23, 2024
Philip Morris International's Q1 2024 financial results highlighted the continued exceptional performance of ZYN nicotine pouches, a key Swedish Match brand, in the U.S. market. ZYN's U.S. shipment volume increased by 79.7%, significantly contributing to PMI's robust smoke-free product revenue growth....more
Reuters • February 8, 2024
Philip Morris International announced plans to further increase production capacity for its ZYN nicotine pouches to meet soaring U.S. demand. This move underscores the strategic value of the Swedish Match acquisition and its flagship ZYN brand in PMI's smoke-free transformation....more
Swedish Match (on PMI) • November 30, 2023
Philip Morris International announced an investment of over EUR 100 million to build a new state-of-the-art Swedish Match factory in the Czech Republic. This facility will produce smoke-free products, aiming to meet the growing demand, primarily for nicotine pouches, in Europe....more
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