What Does Swedish Match Do?

Total employees2396
HeadquartersStockholm
Founded

Swedish Match is a historic Swedish company renowned for developing, manufacturing, and selling high-quality smoke-free products, including snus, nicotine pouches (like ZYN), moist snuff, as well as cigars, matches, and lighters. With a strong heritage dating back to 1915, the company has focused on providing alternatives to cigarettes. In late 2022, Swedish Match was acquired by Philip Morris International (PMI) and is now a key part of PMI's smoke-free future strategy. The company's products are predominantly sold in Scandinavia and the United States, with a vision to contribute to a world without cigarettes.

Where Is Swedish Match's Headquarters?

Swedish Match officeSwedish Match officeSwedish Match officeSwedish Match office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as a key operational center and administrative hub within Philip Morris International for its leading oral nicotine products. It historically managed global strategy, product development, and corporate functions.

Notable Features:

The headquarters is located in 'Skandia-huset,' a well-known example of modernist architecture in Stockholm, offering a contemporary and collaborative workspace designed to foster innovation.

Work Culture:

The work culture is influenced by Scandinavian principles of collaboration, innovation, and work-life balance. Since the acquisition by PMI, there's an ongoing integration with PMI's global culture, emphasizing a smoke-free future and performance-driven environment.

HQ Significance:

The Stockholm office remains significant as a center of excellence for snus and nicotine pouch development and knowledge, key to PMI's global smoke-free ambitions.

Values Reflected in HQ: The headquarters reflects a blend of Swedish Match's heritage of quality and responsibility with PMI's drive for innovation, customer-centricity, and a transformational vision for a smoke-free future.

Location:

As part of Philip Morris International, Swedish Match's brands have a significant global presence. Key functions supported globally include research and development, manufacturing, marketing, and sales of its market-leading smoke-free products like ZYN and General snus. While its traditional strongholds are Scandinavia and the United States, PMI is leveraging Swedish Match's portfolio for expansion into other international markets as part of its smoke-free strategy. Operations span multiple countries for sourcing raw materials, producing finished goods, and distributing them to a worldwide customer base.

Street Address:

Sveavägen 44

City:

Stockholm

State/Province:

Stockholm County

Country:

Sweden

Where Else Does Swedish Match Operate Around the World?

Richmond, Virginia, USA

Address: 6601 West Broad Street, Richmond, VA 23230, USA

Drives the expansion of Swedish Match's smoke-free product portfolio in the critical U.S. market, aligning with PMI's global strategy.

Owensboro, Kentucky, USA

Address: 1121 Industrial Drive, Owensboro, KY 42301, USA

Supports the production and distribution of a range of oral tobacco products and cigars, contributing to the company's diverse portfolio in the U.S.

Kungälv, Sweden

Address: Rollsbovägen 46, 442 4 Rollsbø, Sweden

Key production and innovation hub for smoke-free products serving both Scandinavian and international markets, ensuring high-quality manufacturing standards.

Buying Intent Signals for Swedish Match

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Swedish Match? Meet the Executive Team

As of April 2025, Swedish Match' leadership includes:

Jacek Olczak - Chief Executive Officer, Philip Morris International (Parent Company)
Stefano Volpetti - President, Smoke-Free Products, Philip Morris International (Overseeing Swedish Match brands)
Emmanuel Babeau - Chief Financial Officer, Philip Morris International (Parent Company)

Who's Investing in Swedish Match?

Swedish Match has been backed by several prominent investors over the years, including:

Philip Morris International (PMI)

What Leadership Changes Has Swedish Match Seen Recently?

Hire0
Exits1

Following its acquisition by Philip Morris International in late 2022 and subsequent delisting in early 2023, Swedish Match underwent significant leadership integration. Key long-standing executives, including the CEO, transitioned out as the company became fully part of PMI's global structure. Leadership for Swedish Match's brands and operations is now managed within PMI's broader executive team for smoke-free products.

Departures

Lars Dahlgren, Lars Dahlgren departed from his role as President and CEO of Swedish Match after the successful completion of the acquisition by Philip Morris International.

New Appointments:

N/A (Integrated Leadership), Post-acquisition, leadership responsibilities for former Swedish Match operations have been integrated into Philip Morris International's existing global and regional structures, particularly within its smoke-free products division. No direct 'new appointments' to a standalone Swedish Match executive team have been announced.

What Technology (Tech Stack) Is Used bySwedish Match?

Discover the tools Swedish Match uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Swedish Match Email Formats and Examples

Swedish Match, now part of Philip Morris International, historically used common corporate email formats. While internal email structures may evolve post-integration, typical patterns often include combinations of the employee's first name and last name. The domain used is @swedishmatch.com.

firstname.lastname@swedishmatch.com

Format

anders.svensson@swedishmatch.com

Example

75%

Success rate

What's the Latest News About Swedish Match?

Philip Morris InternationalApril 23, 2024

Swedish Match Brand ZYN Drives Strong Q1 2024 Growth for PMI

Philip Morris International's Q1 2024 financial results highlighted the continued exceptional performance of ZYN nicotine pouches, a key Swedish Match brand, in the U.S. market. ZYN's U.S. shipment volume increased by 79.7%, significantly contributing to PMI's robust smoke-free product revenue growth....more

ReutersFebruary 8, 2024

PMI Boosts ZYN Production Amid Surging Demand, Highlighting Swedish Match Acquisition Value

Philip Morris International announced plans to further increase production capacity for its ZYN nicotine pouches to meet soaring U.S. demand. This move underscores the strategic value of the Swedish Match acquisition and its flagship ZYN brand in PMI's smoke-free transformation....more

Swedish Match (on PMI)November 30, 2023

PMI to Invest in New Swedish Match Factory in Czech Republic

Philip Morris International announced an investment of over EUR 100 million to build a new state-of-the-art Swedish Match factory in the Czech Republic. This facility will produce smoke-free products, aiming to meet the growing demand, primarily for nicotine pouches, in Europe....more

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