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Sweaty Betty is a British-founded global activewear and lifestyle brand for women. Established in 1998 in Notting Hill, London, by Tamara Hill-Norton and Simon Hill-Norton, the company designs and retails high-quality, fashion-forward fitness apparel and accessories. Their mission is to empower women through fitness and beyond by creating beautiful, technical clothing that makes women feel powerful and amazing. Sweaty Betty is known for its distinctive designs, innovative fabrics (like their 'bum-sculpting' leggings), and a strong community focus. The brand operates online and through retail stores across the UK, US, and concessions in department stores globally. In 2021, Sweaty Betty was acquired by Wolverine World Wide, Inc.
The London headquarters serves as the central hub for Sweaty Betty's global operations, including design, product development, marketing, e-commerce, and corporate strategy.
Located within the Fulham Green office park, known for its modern facilities, landscaped gardens, and collaborative environment. The office likely features open-plan spaces, design studios, and showrooms for their collections.
Sweaty Betty's HQ work culture is often described as dynamic, creative, and passionate, reflecting the brand's focus on fitness, wellness, and female empowerment. Employees often share an interest in an active lifestyle.
The London HQ is significant as it's the birthplace of the brand and remains the core for innovation, brand identity, and global expansion strategies. Its location in a major fashion and business capital influences its trend-setting designs.
Sweaty Betty has a significant global presence, primarily driven by its strong e-commerce platform shipping to over 150 countries. Key physical markets include the United Kingdom and the United States, with numerous standalone retail stores and concessions within luxury department stores like Selfridges (UK) and Nordstrom (US). Their global functions also include international sourcing and manufacturing partnerships, and digital marketing campaigns targeting a worldwide audience.
Fulham Green, Bedford House, 69-79 Fulham High St
London
England
United Kingdom
Address: A commercial office space in Manhattan, specific address not widely publicized (e.g., WeWork or similar shared/dedicated space focused on fashion/retail brands).
To spearhead expansion and brand presence in the significant North American activewear market, adapting global strategies to local consumer preferences and retail landscape.
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As of April 2025, Sweaty Betty' leadership includes:
Sweaty Betty has been backed by several prominent investors over the years, including:
Following its acquisition by Wolverine World Wide, Sweaty Betty's leadership has remained relatively stable with Julia Straus as CEO. Melissa Mullen was appointed Global Brand President for Sweaty Betty by Wolverine Worldwide in late 2022, effectively overseeing the brand within the parent company's portfolio. No other major public C-suite hires or exits specific to Sweaty Betty's direct leadership have been widely reported in the last 12-18 months.
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Sweaty Betty likely utilizes standard corporate email formats. The most common patterns for companies of its size and structure are [first].[last]@sweatybetty.com or [first_initial][last]@sweatybetty.com. Other variations might exist but are less common.
[first].[last]@sweatybetty.com
Format
julia.straus@sweatybetty.com
Example
80%
Success rate
Retail Gazette • August 2, 2023
Sweaty Betty CEO Julia Straus discussed the brand's digital transformation and how its ecommerce platform has become its most significant sales channel, emphasizing personalization and community building online....more
FashionUnited • October 26, 2023
Sweaty Betty opened its first-ever airport store at London Heathrow Airport's Terminal 5, marking its entry into the travel retail sector with a curated collection for travelers....more
Wolverine World Wide Press Release • August 3, 2021
Wolverine World Wide, Inc. announced the acquisition of Sweaty Betty for approximately $410 million, aiming to accelerate its e-commerce growth and expand its portfolio into the women's activewear category....more
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