What Does Sweaty Betty Do?

Total employees658
HeadquartersLondon
Founded1998

Sweaty Betty is a British-founded global activewear and lifestyle brand for women. Established in 1998 in Notting Hill, London, by Tamara Hill-Norton and Simon Hill-Norton, the company designs and retails high-quality, fashion-forward fitness apparel and accessories. Their mission is to empower women through fitness and beyond by creating beautiful, technical clothing that makes women feel powerful and amazing. Sweaty Betty is known for its distinctive designs, innovative fabrics (like their 'bum-sculpting' leggings), and a strong community focus. The brand operates online and through retail stores across the UK, US, and concessions in department stores globally. In 2021, Sweaty Betty was acquired by Wolverine World Wide, Inc.

Where Is Sweaty Betty's Headquarters?

Sweaty Betty officeSweaty Betty officeSweaty Betty officeSweaty Betty office
*Images sourced via web search. Rights belong to original owners

HQ Function

The London headquarters serves as the central hub for Sweaty Betty's global operations, including design, product development, marketing, e-commerce, and corporate strategy.

Notable Features:

Located within the Fulham Green office park, known for its modern facilities, landscaped gardens, and collaborative environment. The office likely features open-plan spaces, design studios, and showrooms for their collections.

Work Culture:

Sweaty Betty's HQ work culture is often described as dynamic, creative, and passionate, reflecting the brand's focus on fitness, wellness, and female empowerment. Employees often share an interest in an active lifestyle.

HQ Significance:

The London HQ is significant as it's the birthplace of the brand and remains the core for innovation, brand identity, and global expansion strategies. Its location in a major fashion and business capital influences its trend-setting designs.

Values Reflected in HQ: The headquarters' modern, collaborative, and potentially wellness-focused amenities would reflect Sweaty Betty's core values of empowerment, community, and a passion for an active, stylish life.

Location:

Sweaty Betty has a significant global presence, primarily driven by its strong e-commerce platform shipping to over 150 countries. Key physical markets include the United Kingdom and the United States, with numerous standalone retail stores and concessions within luxury department stores like Selfridges (UK) and Nordstrom (US). Their global functions also include international sourcing and manufacturing partnerships, and digital marketing campaigns targeting a worldwide audience.

Street Address:

Fulham Green, Bedford House, 69-79 Fulham High St

City:

London

State/Province:

England

Country:

United Kingdom

Where Else Does Sweaty Betty Operate Around the World?

New York, NY, USA

Address: A commercial office space in Manhattan, specific address not widely publicized (e.g., WeWork or similar shared/dedicated space focused on fashion/retail brands).

To spearhead expansion and brand presence in the significant North American activewear market, adapting global strategies to local consumer preferences and retail landscape.

Buying Intent Signals for Sweaty Betty

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Sweaty Betty? Meet the Executive Team

As of April 2025, Sweaty Betty' leadership includes:

Julia Straus - Chief Executive Officer
Mark Smith - Chief Financial Officer
Jemma Cassidy - Chief Product Officer
Melissa Mullen - Global Brand President (Wolverine Worldwide, overseeing Sweaty Betty)

Who's Investing in Sweaty Betty?

Sweaty Betty has been backed by several prominent investors over the years, including:

Wolverine World Wide, Inc. (Acquired Sweaty Betty in August 2021)
L Catterton (Previous majority private equity investor)

What Leadership Changes Has Sweaty Betty Seen Recently?

Hire0
Exits0

Following its acquisition by Wolverine World Wide, Sweaty Betty's leadership has remained relatively stable with Julia Straus as CEO. Melissa Mullen was appointed Global Brand President for Sweaty Betty by Wolverine Worldwide in late 2022, effectively overseeing the brand within the parent company's portfolio. No other major public C-suite hires or exits specific to Sweaty Betty's direct leadership have been widely reported in the last 12-18 months.

New Appointments:

Melissa Mullen, Melissa Mullen appointed by Wolverine Worldwide to lead Sweaty Betty as Global Brand President, overseeing strategy and performance.

What Technology (Tech Stack) Is Used bySweaty Betty?

Discover the tools Sweaty Betty uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Sweaty Betty Email Formats and Examples

Sweaty Betty likely utilizes standard corporate email formats. The most common patterns for companies of its size and structure are [first].[last]@sweatybetty.com or [first_initial][last]@sweatybetty.com. Other variations might exist but are less common.

[first].[last]@sweatybetty.com

Format

julia.straus@sweatybetty.com

Example

80%

Success rate

What's the Latest News About Sweaty Betty?

Retail GazetteAugust 2, 2023

Sweaty Betty CEO on how ecommerce became its “biggest flagship”

Sweaty Betty CEO Julia Straus discussed the brand's digital transformation and how its ecommerce platform has become its most significant sales channel, emphasizing personalization and community building online....more

FashionUnitedOctober 26, 2023

Sweaty Betty expands into travel retail with Heathrow store

Sweaty Betty opened its first-ever airport store at London Heathrow Airport's Terminal 5, marking its entry into the travel retail sector with a curated collection for travelers....more

Wolverine World Wide Press ReleaseAugust 3, 2021

Wolverine Worldwide Acquires Global Activewear Brand Sweaty Betty

Wolverine World Wide, Inc. announced the acquisition of Sweaty Betty for approximately $410 million, aiming to accelerate its e-commerce growth and expand its portfolio into the women's activewear category....more

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