What Does Sway Group Do?

Total employees71
HeadquartersGreenbrae
Founded2011

Sway Group is a full-service influencer marketing agency founded in 2011 by Danielle Wiley. They specialize in creating and executing high-impact influencer campaigns that deliver authentic engagement and measurable results for brands. Sway Group connects brands with a diverse network of vetted influencers, managing campaigns from strategy and creative development to execution, reporting, and FTC compliance. Their services cater to a wide range of industries, focusing on quality content and meaningful brand-creator partnerships.

Where Is Sway Group's Headquarters?

Sway Group officeSway Group officeSway Group officeSway Group office
*Images sourced via web search. Rights belong to original owners

HQ Function

The headquarters serves as the central hub for strategic planning, client services management, creative campaign development, financial operations, and overall business administration for Sway Group's influencer marketing activities.

Notable Features:

Modern office facilities designed to foster collaboration, creativity, and support a dynamic team. It reflects a professional and innovative environment conducive to a leading marketing agency.

Work Culture:

Sway Group is known for its award-winning, positive work culture that emphasizes collaboration, creativity, remote work flexibility, and a commitment to delivering high-quality results for clients. They value authenticity and strong relationships, both internally and with their network of influencers.

HQ Significance:

The Greenbrae headquarters is significant as the birthplace and central command of Sway Group's operations, driving their national influencer marketing campaigns and housing key leadership.

Values Reflected in HQ: The headquarters and company operations reflect values of professionalism, innovation in marketing, strategic thinking, authenticity, and a focus on impactful connections.

Location:

Sway Group primarily focuses its operations within the United States, offering comprehensive influencer marketing services nationwide. While their core team and direct office presence are U.S.-based, they possess the capability to manage and execute campaigns with global reach by partnering with international influencers and platforms, catering to brands looking to engage audiences beyond domestic borders.

Street Address:

300 Drakes Landing Road, Suite 275

City:

Greenbrae

State/Province:

CA

Country:

USA

Where Else Does Sway Group Operate Around the World?

Various Locations, USA (Distributed Team)

Address: Remote (Home Offices)

To ensure comprehensive nationwide coverage, tap into diverse talent pools, and provide localized insights for influencer campaigns across different U.S. markets.

Buying Intent Signals for Sway Group

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Sway Group? Meet the Executive Team

As of April 2025, Sway Group' leadership includes:

Danielle Wiley - Founder & CEO
Tiffany Romero - President & CSO
Jenna DiMaria - VP, Client Services
Francesca Cruz - VP, Influencer Management & Platform Operations
Brooke Horiuchi - VP, Finance & HR
Lindsay Plotkin - VP of Creative Services

Who's Investing in Sway Group?

Sway Group has been backed by several prominent investors over the years, including:

Sway Group is a privately held company. Specific investor information is not publicly disclosed.

What Leadership Changes Has Sway Group Seen Recently?

Hire0
Exits0

Based on publicly available information, Sway Group's executive team has remained stable over the past 12 months, with no major new hires or departures announced at the leadership level. This suggests continuity in the company's strategic direction.

What Technology (Tech Stack) Is Used bySway Group?

Discover the tools Sway Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Sway Group Email Formats and Examples

Sway Group commonly utilizes the email format where the employee's first name is followed by '@swaygroup.com'. This pattern is frequently observed for key personnel and is a common structure for companies in the marketing and agency space.

first@swaygroup.com

Format

danielle@swaygroup.com

Example

85%

Success rate

What's the Latest News About Sway Group?

Sway Group Blog / Business of Apps • February 6, 2024

Sway Group Recognized as a Top Influencer Marketing Agency for 2024 by Business of Apps

Sway Group announced its inclusion in Business of Apps' list of Top Influencer Marketing Agencies for 2024, highlighting its continued excellence and leadership in the influencer marketing space....more

Sway Group Blog / Inc. Magazine • May 9, 2023

Sway Group Named to Inc. Magazine’s List of Best Workplaces for 2023

Sway Group was recognized by Inc. Magazine as one of the Best Workplaces for 2023, underscoring its commitment to a positive and supportive company culture and its success in creating an engaging work environment....more

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