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Swati Cosmetics is a rapidly growing global beauty brand, co-founded in 2018 by Vishal Nanda and renowned makeup artist Swati Verma. The company specializes in high-quality, ethically produced cosmetic products, with a primary focus on colored contact lenses, false eyelashes, and beauty accessories. Swati Cosmetics aims to empower individuals to enhance their natural beauty and express their personal style through innovative and safe products. They operate primarily through a direct-to-consumer e-commerce model, reaching customers worldwide, and are known for their commitment to quality, cruelty-free practices, and trend-setting designs.
Serves as the global operational hub, overseeing product development, international marketing, brand strategy, e-commerce operations, and financial management for Swati Cosmetics AB.
Located in a central commercial district of Stockholm, providing a modern and accessible base for its core team. The office likely reflects the brand's chic and contemporary aesthetic.
A dynamic, entrepreneurial, and creative environment focused on innovation in the beauty industry. Emphasis on digital-first strategies, customer satisfaction, and global brand growth. Likely a collaborative culture driven by a passion for beauty and fashion.
The Stockholm headquarters is pivotal for Swati Cosmetics' European and global market strategy, enabling centralized control over its rapidly expanding international operations and brand image.
Swati Cosmetics operates with a significant global presence, primarily through its robust e-commerce platform that ships products to customers in numerous countries worldwide. Key functions supported globally include online sales, digital marketing campaigns, international customer support, and coordinated logistics through strategically located distribution points (e.g., Netherlands for EU). While headquartered in Sweden, the brand's digital-native approach allows it to effectively reach and serve a diverse international clientele, supported by manufacturing partnerships and a global vision for beauty.
Grev Turegatan 11D
Stockholm
Stockholms län
Sweden
Address: Warehouse facilities (specific address not publicly listed)
To streamline order fulfillment, reduce shipping times, and enhance customer service for the European market.
Address: Associated with co-founder Swati Verma's professional base and network in India.
Strengthening brand identity, tapping into product development insights from the vibrant Indian beauty scene, and engaging with the Indian and broader South Asian beauty community.
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As of April 2025, Swati Cosmetics' leadership includes:
Swati Cosmetics has been backed by several prominent investors over the years, including:
As a privately held company, Swati Cosmetics does not frequently publicize executive team changes. Based on available public information, there have been no major widely reported executive hires or departures in the last 12 months. The founding team continues to lead the company's strategic direction.
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Swati Cosmetics likely uses common corporate email formats for its internal communications and B2B relations, such as [first].[last]@swaticosmetics.com or [first_initial][last]@swaticosmetics.com. For customer inquiries, dedicated addresses like support@swaticosmetics.com or info@swaticosmetics.com are typically used.
[first].[last]@swaticosmetics.com
Format
vishal.nanda@swaticosmetics.com
Example
70%
Success rate
Zawya • April 19, 2023
Swati Cosmetics announced its expansion into the Middle Eastern market through a strategic partnership with Tamanna.com, Kuwait's leading online fashion, beauty, and lifestyle destination. This collaboration aims to make Swati Cosmetics' range of colored contact lenses and beauty products more accessible to customers in the region....more
Cosmetics Business • October 25, 2021
Highlighting its rapid growth and popularity, including endorsements from beauty influencers like Huda Kattan, Swati Cosmetics shared its ambitious sales targets, aiming for $100 million in revenue. This reflects the brand's strong market traction and expansion goals since its inception....more
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