What Does Swati Cosmetics Do?

Total employees35
HeadquartersStockholm
Founded2018

Swati Cosmetics is a rapidly growing global beauty brand, co-founded in 2018 by Vishal Nanda and renowned makeup artist Swati Verma. The company specializes in high-quality, ethically produced cosmetic products, with a primary focus on colored contact lenses, false eyelashes, and beauty accessories. Swati Cosmetics aims to empower individuals to enhance their natural beauty and express their personal style through innovative and safe products. They operate primarily through a direct-to-consumer e-commerce model, reaching customers worldwide, and are known for their commitment to quality, cruelty-free practices, and trend-setting designs.

Where Is Swati Cosmetics's Headquarters?

Swati Cosmetics officeSwati Cosmetics officeSwati Cosmetics officeSwati Cosmetics office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the global operational hub, overseeing product development, international marketing, brand strategy, e-commerce operations, and financial management for Swati Cosmetics AB.

Notable Features:

Located in a central commercial district of Stockholm, providing a modern and accessible base for its core team. The office likely reflects the brand's chic and contemporary aesthetic.

Work Culture:

A dynamic, entrepreneurial, and creative environment focused on innovation in the beauty industry. Emphasis on digital-first strategies, customer satisfaction, and global brand growth. Likely a collaborative culture driven by a passion for beauty and fashion.

HQ Significance:

The Stockholm headquarters is pivotal for Swati Cosmetics' European and global market strategy, enabling centralized control over its rapidly expanding international operations and brand image.

Values Reflected in HQ: The headquarters likely embodies values of innovation, quality, modern aesthetics, and global ambition, reflecting the brand's commitment to providing stylish and high-standard beauty products.

Location:

Swati Cosmetics operates with a significant global presence, primarily through its robust e-commerce platform that ships products to customers in numerous countries worldwide. Key functions supported globally include online sales, digital marketing campaigns, international customer support, and coordinated logistics through strategically located distribution points (e.g., Netherlands for EU). While headquartered in Sweden, the brand's digital-native approach allows it to effectively reach and serve a diverse international clientele, supported by manufacturing partnerships and a global vision for beauty.

Street Address:

Grev Turegatan 11D

City:

Stockholm

State/Province:

Stockholms län

Country:

Sweden

Where Else Does Swati Cosmetics Operate Around the World?

Various locations, Netherlands

Address: Warehouse facilities (specific address not publicly listed)

To streamline order fulfillment, reduce shipping times, and enhance customer service for the European market.

Noida, Uttar Pradesh/India (Operational Collaboration)

Address: Associated with co-founder Swati Verma's professional base and network in India.

Strengthening brand identity, tapping into product development insights from the vibrant Indian beauty scene, and engaging with the Indian and broader South Asian beauty community.

Buying Intent Signals for Swati Cosmetics

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Swati Cosmetics? Meet the Executive Team

As of April 2025, Swati Cosmetics' leadership includes:

Vishal Nanda - Co-Founder & CEO
Swati Verma - Co-Founder & Chief Creative Officer

Who's Investing in Swati Cosmetics?

Swati Cosmetics has been backed by several prominent investors over the years, including:

Kajal Vadgama
KCP (UK)

What Leadership Changes Has Swati Cosmetics Seen Recently?

Hire0
Exits0

As a privately held company, Swati Cosmetics does not frequently publicize executive team changes. Based on available public information, there have been no major widely reported executive hires or departures in the last 12 months. The founding team continues to lead the company's strategic direction.

What Technology (Tech Stack) Is Used bySwati Cosmetics?

Discover the tools Swati Cosmetics uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Swati Cosmetics Email Formats and Examples

Swati Cosmetics likely uses common corporate email formats for its internal communications and B2B relations, such as [first].[last]@swaticosmetics.com or [first_initial][last]@swaticosmetics.com. For customer inquiries, dedicated addresses like support@swaticosmetics.com or info@swaticosmetics.com are typically used.

[first].[last]@swaticosmetics.com

Format

vishal.nanda@swaticosmetics.com

Example

70%

Success rate

What's the Latest News About Swati Cosmetics?

Zawya • April 19, 2023

Swati Cosmetics Expands to Middle East with Tamanna.com Partnership

Swati Cosmetics announced its expansion into the Middle Eastern market through a strategic partnership with Tamanna.com, Kuwait's leading online fashion, beauty, and lifestyle destination. This collaboration aims to make Swati Cosmetics' range of colored contact lenses and beauty products more accessible to customers in the region....more

Cosmetics Business • October 25, 2021

Loved by celebs like Huda Kattan, Swati Cosmetics aims for $100m sales

Highlighting its rapid growth and popularity, including endorsements from beauty influencers like Huda Kattan, Swati Cosmetics shared its ambitious sales targets, aiming for $100 million in revenue. This reflects the brand's strong market traction and expansion goals since its inception....more

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