HQ Function

Serves as the central hub for global operations, strategic decision-making, research and development, financial management, and administration for its diverse portfolio of watch and jewelry brands.

Notable Features:

The Swatch Group campus in Biel/Bienne includes architecturally significant buildings, most notably the new Swatch headquarters designed by Japanese architect Shigeru Ban. This serpentine timber structure is one of the world's largest timber constructions and stands alongside the Omega factory and the Cité du Temps, which houses the Omega and Swatch museums.

Work Culture:

A blend of Swiss precision and innovation, fostering a multicultural environment with a focus on craftsmanship, quality, and long-term vision. The culture supports both heritage brands and modern, dynamic ones like Swatch.

HQ Significance:

The headquarters in Biel/Bienne symbolizes The Swatch Group's deep roots in Swiss watchmaking heritage while also representing its commitment to cutting-edge technology, design, and sustainable architecture. It's a key landmark in the global watch industry.

Values Reflected in HQ: Innovation (as seen in architecture and product development), sustainability (evident in the timber construction of new buildings), precision, Swiss heritage, and a commitment to the art of watchmaking.

Location:

The Swatch Group supports a vast range of functions globally, including watch and jewelry design, manufacturing of components and finished products (primarily in Switzerland), assembly, worldwide distribution through a network of subsidiaries and third-party retailers, direct retail via brand boutiques and multi-brand Tourbillon/Hour Passion stores, marketing, sales, and after-sales service. Its electronic systems division also operates internationally, supplying components to various industries.

Street Address:

Seevorstadt 6

City:

Biel/Bienne

State/Province:

Bern

Country:

Switzerland