What Does Swatch Group Do?

Total employees19206
HeadquartersBiel/Bienne
Founded

The Swatch Group Ltd. is an international group active in the design, manufacture, and sale of finished watches, jewelry, watch movements, and components. It is the world's largest watchmaking group and supplies nearly all components required by its 17 watch brands (e.g., Omega, Longines, Tissot, Breguet, Blancpain, Swatch). The Group is also a key player in the electronic systems industry.

Where Is Swatch Group's Headquarters?

Swatch Group officeSwatch Group officeSwatch Group officeSwatch Group office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for global corporate management, strategic planning, finance, legal, core R&D for watches and movements, brand management oversight, and central services for the group.

Notable Features:

The headquarters complex includes a striking, sustainable timber gridshell building designed by Japanese architect Shigeru Ban, which houses offices for Swatch and Omega, alongside the Omega Museum and Swatch's 'Planet Swatch' museum. The innovative design emphasizes natural light and eco-friendly construction.

Work Culture:

The work culture at the headquarters reflects Swiss precision, innovation, and a strong passion for watchmaking. It's an international environment fostering collaboration across its diverse brands and functions, with a focus on quality and long-term vision.

HQ Significance:

The Biel/Bienne headquarters is significant not only as the administrative and creative heart of the world's largest watch group but also as a symbol of modern architectural innovation blended with the traditional craft of watchmaking. It underscores the group's commitment to Switzerland as its primary production and innovation base.

Values Reflected in HQ: The headquarters' design and operations reflect values of innovation, sustainability, transparency, commitment to Swiss-made quality, and a forward-looking approach while respecting heritage.

Location:

The Swatch Group Ltd. supports a wide array of functions globally, including manufacturing (primarily in Switzerland, but also in other countries), research and development, worldwide distribution through an extensive network of subsidiaries and third-party retailers, marketing and sales for its 17 brands, directly operated mono-brand boutiques and multi-brand Tourbillon/Hour Passion stores, and comprehensive after-sales services across numerous countries.

Street Address:

Seevorstadt 6

City:

Biel/Bienne

State/Province:

Bern

Country:

Switzerland

Where Else Does Swatch Group Operate Around the World?

Eschborn, Germany

Address: Frankfurter Strasse 20, 65760 Eschborn, Germany

Manages and coordinates operations for all Swatch Group brands within Germany, ensuring brand consistency, market penetration, and customer support for one of Europe's largest economies.

Saint-Imier, Switzerland

Address: Les Longines, 2610 Saint-Imier, Switzerland

Key production and brand heritage site for Longines, contributing significantly to the group's 'Swiss Made' reputation and production capacity in the Jura region.

Miami, Florida, USA

Address: 703 Waterford Way, Suite 450, Miami, FL 33126, USA

Strategic hub for managing and expanding the presence of Swatch Group's diverse portfolio of watch brands in the significant North American market.

Buying Intent Signals for Swatch Group

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Swatch Group? Meet the Executive Team

As of April 2025, Swatch Group' leadership includes:

Nayla Hayek - Chair of the Board of Directors
Nick Hayek Jr. - Chief Executive Officer (CEO), President of the Executive Group Management Board
Peter Steiger - Member of the Executive Group Management Board, Head of Controlling, IT & Logistics
Thierry Kenel - Member of the Executive Group Management Board, Head of Finance, CFO
Daniela Aeschlimann - Member of the Executive Group Management Board, Head of Human Resources (as of Jan 2025, previously Mireille Koenig)
Florence Ollivier-Lamarque - Member of the Executive Group Management Board, General Counsel
Raynald Aeschlimann - Member of the Extended Group Management Board, President and CEO of Omega
Matthias Breschan - Member of the Extended Group Management Board, CEO of Longines
Sylvain Dolla - Member of the Extended Group Management Board, CEO of Tissot

Who's Investing in Swatch Group?

Swatch Group has been backed by several prominent investors over the years, including:

Hayek Pool (significant shareholder group consisting of Hayek family members and related parties)
Publicly Traded on the SIX Swiss Exchange (Symbol: UHR for bearer shares, UHR N for registered shares)
Various institutional and private investors

What Leadership Changes Has Swatch Group Seen Recently?

Hire1
Exits0

In the past 12-18 months, The Swatch Group announced a key appointment in Human Resources. Mireille Koenig was appointed Head of Human Resources and Member of the Extended Group Management Board effective July 1, 2023. It was later announced that Daniela Aeschlimann would succeed her from January 1, 2025, becoming a member of the Executive Group Management Board. No other major high-profile departures from the core executive team were widely publicized.

New Appointments:

Mireille Koenig, Mireille Koenig appointed as Head of Human Resources and a member of the Extended Group Management Board.
Daniela Aeschlimann, Daniela Aeschlimann announced to succeed Mireille Koenig, taking over HR leadership and joining the Executive Group Management Board.

What Technology (Tech Stack) Is Used bySwatch Group?

Discover the tools Swatch Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Swatch Group Email Formats and Examples

The Swatch Group Ltd. commonly uses the 'firstname.lastname@swatchgroup.com' email format for its corporate employees. Variations might exist for specific brands or regional offices, but this is a prevalent structure.

firstname.lastname@swatchgroup.com

Format

jane.doe@swatchgroup.com

Example

85%

Success rate

What's the Latest News About Swatch Group?

Swatch Group Website (Annual Report)March 12, 2024

The Swatch Group Ltd. releases its 2023 Annual Report

The Swatch Group published its comprehensive annual report for the fiscal year 2023, detailing financial performance, brand highlights, and strategic outlook. Group net sales reached CHF 7.9 billion....more

ReutersOctober 26, 2023

Swatch Group sales growth slows in Q3 as currency effects bite

Report on Swatch Group's Q3 sales performance, noting a slowdown in growth attributed partly to adverse currency movements, though still showing positive trends in key markets....more

Swatch Group Press ReleaseJuly 13, 2023

Strong growth for the Swatch Group in the first half of 2023

The Swatch Group announced strong growth in net sales and profit for the first half of 2023, driven by robust demand across all regions, particularly Asia....more

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