HQ Function

Serves as the central hub for global corporate management, strategic planning, finance, legal, core R&D for watches and movements, brand management oversight, and central services for the group.

Notable Features:

The headquarters complex includes a striking, sustainable timber gridshell building designed by Japanese architect Shigeru Ban, which houses offices for Swatch and Omega, alongside the Omega Museum and Swatch's 'Planet Swatch' museum. The innovative design emphasizes natural light and eco-friendly construction.

Work Culture:

The work culture at the headquarters reflects Swiss precision, innovation, and a strong passion for watchmaking. It's an international environment fostering collaboration across its diverse brands and functions, with a focus on quality and long-term vision.

HQ Significance:

The Biel/Bienne headquarters is significant not only as the administrative and creative heart of the world's largest watch group but also as a symbol of modern architectural innovation blended with the traditional craft of watchmaking. It underscores the group's commitment to Switzerland as its primary production and innovation base.

Values Reflected in HQ: The headquarters' design and operations reflect values of innovation, sustainability, transparency, commitment to Swiss-made quality, and a forward-looking approach while respecting heritage.

Location:

The Swatch Group Ltd. supports a wide array of functions globally, including manufacturing (primarily in Switzerland, but also in other countries), research and development, worldwide distribution through an extensive network of subsidiaries and third-party retailers, marketing and sales for its 17 brands, directly operated mono-brand boutiques and multi-brand Tourbillon/Hour Passion stores, and comprehensive after-sales services across numerous countries.

Street Address:

Seevorstadt 6

City:

Biel/Bienne

State/Province:

Bern

Country:

Switzerland