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The Swatch Group Ltd. is an international group active in the design, manufacture, and sale of finished watches, jewelry, watch movements, and components. It is the world's largest watchmaking group and supplies nearly all components required by its 17 watch brands (e.g., Omega, Longines, Tissot, Breguet, Blancpain, Swatch). The Group is also a key player in the electronic systems industry.
Serves as the central hub for global corporate management, strategic planning, finance, legal, core R&D for watches and movements, brand management oversight, and central services for the group.
The headquarters complex includes a striking, sustainable timber gridshell building designed by Japanese architect Shigeru Ban, which houses offices for Swatch and Omega, alongside the Omega Museum and Swatch's 'Planet Swatch' museum. The innovative design emphasizes natural light and eco-friendly construction.
The work culture at the headquarters reflects Swiss precision, innovation, and a strong passion for watchmaking. It's an international environment fostering collaboration across its diverse brands and functions, with a focus on quality and long-term vision.
The Biel/Bienne headquarters is significant not only as the administrative and creative heart of the world's largest watch group but also as a symbol of modern architectural innovation blended with the traditional craft of watchmaking. It underscores the group's commitment to Switzerland as its primary production and innovation base.
The Swatch Group Ltd. supports a wide array of functions globally, including manufacturing (primarily in Switzerland, but also in other countries), research and development, worldwide distribution through an extensive network of subsidiaries and third-party retailers, marketing and sales for its 17 brands, directly operated mono-brand boutiques and multi-brand Tourbillon/Hour Passion stores, and comprehensive after-sales services across numerous countries.
Seevorstadt 6
Biel/Bienne
Bern
Switzerland
Address: Frankfurter Strasse 20, 65760 Eschborn, Germany
Manages and coordinates operations for all Swatch Group brands within Germany, ensuring brand consistency, market penetration, and customer support for one of Europe's largest economies.
Address: Les Longines, 2610 Saint-Imier, Switzerland
Key production and brand heritage site for Longines, contributing significantly to the group's 'Swiss Made' reputation and production capacity in the Jura region.
Address: 703 Waterford Way, Suite 450, Miami, FL 33126, USA
Strategic hub for managing and expanding the presence of Swatch Group's diverse portfolio of watch brands in the significant North American market.
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As of April 2025, Swatch Group' leadership includes:
Swatch Group has been backed by several prominent investors over the years, including:
In the past 12-18 months, The Swatch Group announced a key appointment in Human Resources. Mireille Koenig was appointed Head of Human Resources and Member of the Extended Group Management Board effective July 1, 2023. It was later announced that Daniela Aeschlimann would succeed her from January 1, 2025, becoming a member of the Executive Group Management Board. No other major high-profile departures from the core executive team were widely publicized.
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The Swatch Group Ltd. commonly uses the 'firstname.lastname@swatchgroup.com' email format for its corporate employees. Variations might exist for specific brands or regional offices, but this is a prevalent structure.
firstname.lastname@swatchgroup.com
Format
jane.doe@swatchgroup.com
Example
85%
Success rate
Swatch Group Website (Annual Report) • March 12, 2024
The Swatch Group published its comprehensive annual report for the fiscal year 2023, detailing financial performance, brand highlights, and strategic outlook. Group net sales reached CHF 7.9 billion....more
Reuters • October 26, 2023
Report on Swatch Group's Q3 sales performance, noting a slowdown in growth attributed partly to adverse currency movements, though still showing positive trends in key markets....more
Swatch Group Press Release • July 13, 2023
The Swatch Group announced strong growth in net sales and profit for the first half of 2023, driven by robust demand across all regions, particularly Asia....more
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