What Does Svensk Travsport Do?

Total employees118
HeadquartersStockholm
Founded1925

Svensk Travsport is the Swedish Trotting Association, the national governing body for harness racing (trotting) in Sweden. Established in 1925, it is responsible for the sport's organization, regulation, development, and promotion. This includes managing rules and regulations, licensing participants, overseeing anti-doping efforts, managing breeding programs, and coordinating the national racing calendar. Svensk Travsport's mission is to ensure a sustainable, ethical, and engaging trotting sport, with a strong focus on animal welfare, fair play, and providing positive experiences for breeders, owners, trainers, drivers, participants, and fans across the country. It also plays a key role in the financial ecosystem of the sport, partly through its co-ownership of ATG, the Swedish horse racing totalisator board.

Where Is Svensk Travsport's Headquarters?

Svensk Travsport officeSvensk Travsport officeSvensk Travsport officeSvensk Travsport office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central administrative and operational hub for the organization, overseeing all national aspects of Swedish harness racing, including governance, sport management, marketing and communications, finance, IT, horse welfare, and regulatory compliance.

Notable Features:

Located within 'Hästsportens Hus,' a facility shared with other major Swedish equestrian organizations, fostering collaboration. Its immediate proximity to the Solvalla racetrack, the premier venue for trotting in Sweden, is a key feature, enabling close interaction with major racing events and stakeholders.

Work Culture:

A professional and collaborative environment driven by a passion for equestrian sports, particularly trotting. The culture emphasizes expertise in sports administration, regulation, and development, with a strong commitment to the integrity and welfare of the sport.

HQ Significance:

The headquarters is the nerve center for the governance, regulation, and strategic development of Swedish trotting, one of the nation's most popular spectator sports and a significant contributor to its equestrian heritage and economy.

Values Reflected in HQ: The headquarters' operations reflect values of professionalism, integrity, collaboration, animal welfare, and a commitment to the sustainable growth and development of Swedish trotting.

Location:

While Svensk Travsport's primary operational focus is national, within Sweden, it maintains a significant international presence through active collaboration with global and European trotting federations. This includes participation in bodies like the Union Européenne du Trot (UET) and working on international harmonization of racing rules, breeding standards, anti-doping policies, and the coordination of major international racing events. It represents Swedish trotting interests on the global stage and engages in knowledge sharing with other leading trotting nations.

Street Address:

Hästsportens väg 2, Solvalla

City:

Stockholm

State/Province:

Stockholm County

Country:

Sweden

Where Else Does Svensk Travsport Operate Around the World?

Alsen, Jämtland, Sweden

Address: WĂĄngen, 835 91 Alsen, Sweden

Supports the development and practice of trotting in northern Sweden, facilitates specialized educational programs for trainers, drivers, and other personnel, and promotes best practices in horse care and training, leveraging WĂĄngen's unique facilities and expertise as a national competence center.

Buying Intent Signals for Svensk Travsport

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Svensk Travsport? Meet the Executive Team

As of April 2025, Svensk Travsport' leadership includes:

Maria Croon - Verkställande Direktör (VD) / CEO
Helena Gärtner - Ekonomichef & vice VD / CFO & Deputy CEO
Petter Johansson - Sportchef / Head of Sport
Mattias Stenby - Marknads- och kommunikationschef / Head of Marketing and Communications
Agneta Barseus - HR-chef / Head of HR
Göran Åkerström - IT-chef / Head of IT
Jonny Staf - Utvecklingschef / Head of Development
Per Wetterholm - Säkerhetschef / Head of Security
Marita Arvidsson - Chef för Hästvälfärdsavdelningen / Head of Horse Welfare Department

Who's Investing in Svensk Travsport?

Svensk Travsport has been backed by several prominent investors over the years, including:

As a national sports federation and non-profit organization, Svensk Travsport is not funded by traditional equity investors. Its primary funding sources include revenue from horse betting (principally via ATG, in which it is a co-owner with Swedish Jockey Club), membership fees, income from services, sponsorships, and potentially government grants related to sports and youth activities.

What Leadership Changes Has Svensk Travsport Seen Recently?

Hire2
Exits1

Svensk Travsport has experienced key leadership appointments and transitions in the past 12-18 months, notably strengthening its sports management and human resources functions, and expanding the role of its CFO to Deputy CEO. These changes reflect an ongoing effort to enhance organizational capabilities and strategic execution.

Departures

Robert Karlsson, Robert Karlsson departed from his position as Head of Sport at Svensk Travsport.

New Appointments:

Petter Johansson, Petter Johansson was appointed as the new Head of Sport, succeeding Robert Karlsson.
Agneta Barseus, Agneta Barseus joined Svensk Travsport as the new Head of HR.
Helena Gärtner, Helena Gärtner, CFO, also appointed as Deputy CEO.

What Technology (Tech Stack) Is Used bySvensk Travsport?

Discover the tools Svensk Travsport uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Svensk Travsport Email Formats and Examples

Svensk Travsport likely follows a common professional email format prevalent in Sweden, typically combining an employee's first and last name with the company domain. While the exact structure can vary, the most standard pattern is firstname.lastname@travsport.se.

[first_name].[last_name]@travsport.se

Format

maria.croon@travsport.se

Example

85%

Success rate

What's the Latest News About Svensk Travsport?

travsport.se • May 16, 2024

Svensk Travsport News: Information om smittlägeskartan för kvarka

Svensk Travsport provides updated information and resources regarding the current situation of strangles (kvarka) in horses, including access to an infection map to help horse owners and trainers stay informed and take necessary precautions....more

travronden.se • May 15, 2024

Svensk Travsport News: ST kan inte säga att det inte finns någon kvarka på Solvalla

Svensk Travsport, through its head of horse welfare Marita Arvidsson, addresses concerns and protocols regarding strangles (kvarka) at Solvalla, emphasizing transparency and preventive measures despite the challenges in definitively clearing a large facility....more

travsport.se • May 13, 2024

Svensk Travsport News: Här är de nominerade till Montéryttar-SM för damer

Svensk Travsport announces the nominated riders for the Swedish Women's Monté Rider Championship (SM), highlighting upcoming talent and competition in the monté (ridden trotting) discipline....more

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