What Does Sustainable Forestry Initiative Do?

Total employees73
HeadquartersWashington
Founded

The Sustainable Forestry Initiative (SFI) is an independent, non-profit organization dedicated to promoting sustainable forest management across North America and supporting responsible procurement of forest products globally. SFI works with a diverse network of partners, including landowners, industry, conservation groups, Indigenous Peoples, and government agencies, to advance sustainability through forest-focused collaborations. Key activities include developing and maintaining forest management, fiber sourcing, and chain-of-custody standards, providing conservation leadership through research and grants, fostering community engagement via local SFI Implementation Committees and educational programs like Project Learning Tree, and educating on the environmental, social, and economic benefits of well-managed forests. SFI's standards are a mark of assurance for consumers seeking sustainably sourced wood, paper, and packaging products.

Where Is Sustainable Forestry Initiative's Headquarters?

Sustainable Forestry Initiative officeSustainable Forestry Initiative officeSustainable Forestry Initiative officeSustainable Forestry Initiative office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central administrative, strategic, and operational hub for SFI's North American and international activities, including standards development, program management, conservation initiatives, stakeholder engagement, and policy advocacy.

Notable Features:

The headquarters is situated in a modern office building within a key business and governmental district, offering excellent accessibility for partners and staff. Facilities are designed to support collaborative work and communication.

Work Culture:

A mission-driven, collaborative, and professional environment. The culture emphasizes scientific rigor, multi-stakeholder engagement, continuous improvement, and a commitment to advancing sustainable forestry practices and conservation outcomes.

HQ Significance:

The Washington D.C. location provides SFI with proximity to U.S. federal government agencies, numerous non-governmental organizations, industry associations, and international bodies, facilitating crucial policy work, partnerships, and advocacy efforts.

Values Reflected in HQ: The professional and accessible nature of the D.C. headquarters reflects SFI's commitment to transparency, collaboration, credibility, and effective engagement with a diverse range of stakeholders in the forestry and conservation sectors.

Location:

While SFI's forest management standards are implemented primarily in the United States and Canada, its influence is global. SFI-certified wood, paper, and packaging products are traded internationally, providing assurances of responsible sourcing to global markets. The SFI Fiber Sourcing Standard has relevance for companies worldwide that source raw material for mills in North America. SFI is also recognized by the Programme for the Endorsement of Forest Certification (PEFC), an international federation of national forest certification systems. This mutual recognition allows SFI-certified products to be sold with the PEFC label, broadening their international market access and demonstrating alignment with global sustainability benchmarks.

Street Address:

2121 K Street NW, Suite 750

City:

Washington

State/Province:

D.C.

Country:

USA

Where Else Does Sustainable Forestry Initiative Operate Around the World?

Ottawa, Ontario, Canada

Address: 55 Metcalfe Street, Suite 600, Ottawa, ON K1P 6L5, Canada

To lead SFI's efforts in Canada, ensuring the relevance and effectiveness of its sustainable forestry solutions, fostering partnerships, and supporting SFI-certified organizations and conservation projects across the country.

Buying Intent Signals for Sustainable Forestry Initiative

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Notable news
Hiring actively
Corporate Finance
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*Example signal, not calculated in real time

Who's Leading Sustainable Forestry Initiative? Meet the Executive Team

As of April 2025, Sustainable Forestry Initiative' leadership includes:

Kathy Abusow - President and CEO
Nadine Block - Chief Operating Officer
Jason Metnick - Senior Vice President, Customer Success and SFI Standards
Paul Trianosky - Chief Conservation Officer
Bettina Ring - Chief Sustainability and Diversity Officer
Daniel Pellegrom - Vice President, Communications
Jess Kaknevicius - Vice President, Community Engagement

Who's Investing in Sustainable Forestry Initiative?

Sustainable Forestry Initiative has been backed by several prominent investors over the years, including:

Funding through program participation fees from SFI-certified organizations
Grants from U.S. and Canadian government agencies (e.g., USDA Forest Service, Natural Resources Canada)
Support from philanthropic foundations focused on conservation, education, and sustainable development
Contributions and project-specific funding from corporate partners committed to sustainability and responsible supply chains
Partnerships with conservation organizations, universities, and research institutions

What Leadership Changes Has Sustainable Forestry Initiative Seen Recently?

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Exits0

SFI has made strategic appointments to enhance its expertise and leadership in key areas such as conservation finance and community programs. No major executive departures have been widely publicized in the past year, indicating a stable leadership team.

New Appointments:

Lauren Cooper, Lauren Cooper was appointed to lead the Forest Investor Club, an SFI initiative designed to catalyze investment in sustainable forest management, conservation, and forest carbon projects.

What Technology (Tech Stack) Is Used bySustainable Forestry Initiative?

Discover the tools Sustainable Forestry Initiative uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Sustainable Forestry Initiative Email Formats and Examples

The most common email format used by Sustainable Forestry Initiative (SFI) employees is [first].[last]@forests.org. This format is standard for professional communication within the organization.

[first].[last]@forests.org

Format

jane.doe@forests.org

Example

90%

Success rate

What's the Latest News About Sustainable Forestry Initiative?

forests.org (SFI News) • April 16, 2024

Sustainable Forestry Initiative Urban and Community Forest Sustainability Standard Now Available for Public Comment

SFI announced that its draft Urban and Community Forest Sustainability Standard is open for a 60-day public comment period. This new standard aims to promote sustainable management practices for forests in urban and community settings....more

forests.org (SFI News Release) • March 7, 2024

Sustainable Forestry Initiative Welcomes Funding to Conserve Old-Growth and Mature Forests

SFI commended new U.S. federal funding initiatives aimed at the conservation of old-growth and mature forests, emphasizing alignment with SFI's conservation objectives and the contribution of sustainable forest management to protecting these ecosystems....more

forests.org (SFI Blog) • February 13, 2024

Sustainable Forestry Initiative Highlights the Power of Partnerships in Advancing Sustainable Forest Management

SFI underscored the essential role of collaborative efforts involving industry, conservation organizations, Indigenous Peoples, and governments in achieving significant advancements in sustainable forest management and positive conservation impacts....more

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