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Susan Magrino Agency is a New York-based public relations, marketing, and communications firm renowned for its expertise in the luxury lifestyle sector. Founded by Susan Magrino in 1992, the agency has established a strong reputation for representing premier brands across various industries including travel and hospitality, wine and spirits, food, fashion, beauty, art, and design. They offer a comprehensive suite of services such as media relations, brand strategy development, event management, digital and social media campaigns, and influencer marketing, consistently delivering impactful results for their distinguished clientele.
The NYC headquarters serves as the central hub for all agency operations, including strategic planning, client account management, media relations, creative development, and administrative functions.
Situated in a prestigious building on West 57th Street, known as 'Billionaires' Row,' offering proximity to major media outlets, luxury retail, and cultural institutions. The office space is designed to be both functional and reflective of the agency's sophisticated, high-end brand portfolio.
The work culture at Susan Magrino Agency is characterized by a dynamic, fast-paced, and collaborative environment. There's a strong emphasis on creativity, professionalism, and delivering exceptional results for clients. Employees are typically passionate about the luxury and lifestyle industries they serve.
Its Midtown Manhattan location is strategically vital, providing unparalleled access to national and international media headquarters, key industry influencers, and a vast network of potential clients and partners. This positioning solidifies its status as a leader in luxury PR.
While headquartered in New York City, Susan Magrino Agency supports clients with national and international campaigns. Their global functions include developing and executing PR strategies for diverse markets, coordinating with international media, managing global brand launches, and organizing events in key cities worldwide. This is often achieved through a combination of direct management from their NYC office and collaboration with a network of trusted international partners and contacts when specific local expertise is required.
40 West 57th Street, 10th Floor
New York
NY
USA
Address: Operations centralized at NYC Headquarters
Focuses on serving a global clientele and managing campaigns across various markets primarily from their strategic New York hub, leveraging digital communication and travel.
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As of April 2025, Susan Magrino Agency' leadership includes:
Susan Magrino Agency has been backed by several prominent investors over the years, including:
Specific executive new hires or departures at Susan Magrino Agency are not always widely publicized in major news outlets, as is common with privately-held companies. Leadership changes are often managed internally or announced through industry-specific channels.
Discover the tools Susan Magrino Agency uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Susan Magrino Agency likely utilizes common professional email address formats. Based on industry standards and observed patterns for similar companies, the most probable formats involve combinations of first name, last name, and initials.
[first_initial][last]@smapr.com (e.g., jdoe@smapr.com) or [first].[last]@smapr.com (e.g. jane.doe@smapr.com). The most common is often the first initial followed by the last name.
Format
smagrino@smapr.com
Example
80%
Success rate
O'Dwyer's PR News • May 1, 2024
Susan Magrino Agency has been named the U.S. public relations agency of record for The Somerset on Grace Bay, a luxury resort in Turks & Caicos. The agency will be responsible for media relations and influencer marketing to promote the resort to U.S. travelers....more
PRWeek • October 19, 2022
Susan Magrino Agency celebrated its 30th anniversary, marking three decades of success in public relations and marketing for luxury and lifestyle brands. The milestone was commemorated with reflections on the agency's growth and its impact on the industry....more
PR Couture • February 8, 2023
Susan Magrino Agency listed an opening for an Account Supervisor in their travel division, indicating active growth and team expansion within one of their key practice areas. The role focuses on managing PR campaigns for luxury travel clients....more
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