What Does Susan Magrino Agency Do?

Total employees75
HeadquartersNew York
Founded1992

Susan Magrino Agency is a New York-based public relations, marketing, and communications firm renowned for its expertise in the luxury lifestyle sector. Founded by Susan Magrino in 1992, the agency has established a strong reputation for representing premier brands across various industries including travel and hospitality, wine and spirits, food, fashion, beauty, art, and design. They offer a comprehensive suite of services such as media relations, brand strategy development, event management, digital and social media campaigns, and influencer marketing, consistently delivering impactful results for their distinguished clientele.

Where Is Susan Magrino Agency's Headquarters?

Susan Magrino Agency officeSusan Magrino Agency officeSusan Magrino Agency officeSusan Magrino Agency office
*Images sourced via web search. Rights belong to original owners

HQ Function

The NYC headquarters serves as the central hub for all agency operations, including strategic planning, client account management, media relations, creative development, and administrative functions.

Notable Features:

Situated in a prestigious building on West 57th Street, known as 'Billionaires' Row,' offering proximity to major media outlets, luxury retail, and cultural institutions. The office space is designed to be both functional and reflective of the agency's sophisticated, high-end brand portfolio.

Work Culture:

The work culture at Susan Magrino Agency is characterized by a dynamic, fast-paced, and collaborative environment. There's a strong emphasis on creativity, professionalism, and delivering exceptional results for clients. Employees are typically passionate about the luxury and lifestyle industries they serve.

HQ Significance:

Its Midtown Manhattan location is strategically vital, providing unparalleled access to national and international media headquarters, key industry influencers, and a vast network of potential clients and partners. This positioning solidifies its status as a leader in luxury PR.

Values Reflected in HQ: The headquarters' location, design, and atmosphere reflect the agency's core values of excellence, sophistication, strategic thinking, and strong media relationships.

Location:

While headquartered in New York City, Susan Magrino Agency supports clients with national and international campaigns. Their global functions include developing and executing PR strategies for diverse markets, coordinating with international media, managing global brand launches, and organizing events in key cities worldwide. This is often achieved through a combination of direct management from their NYC office and collaboration with a network of trusted international partners and contacts when specific local expertise is required.

Street Address:

40 West 57th Street, 10th Floor

City:

New York

State/Province:

NY

Country:

USA

Where Else Does Susan Magrino Agency Operate Around the World?

Primarily NYC-based

Address: Operations centralized at NYC Headquarters

Focuses on serving a global clientele and managing campaigns across various markets primarily from their strategic New York hub, leveraging digital communication and travel.

Buying Intent Signals for Susan Magrino Agency

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Susan Magrino Agency? Meet the Executive Team

As of April 2025, Susan Magrino Agency' leadership includes:

Susan Magrino - Chairman & CEO
Allyn Magrino - President & Chief Revenue Officer
Michael Fragoso - Executive Vice President, Wine, Spirits & Restaurants
Paige Viti - Executive Vice President, Travel & Real Estate

Who's Investing in Susan Magrino Agency?

Susan Magrino Agency has been backed by several prominent investors over the years, including:

Privately Held/Founder-Owned

What Leadership Changes Has Susan Magrino Agency Seen Recently?

Hire0
Exits0

Specific executive new hires or departures at Susan Magrino Agency are not always widely publicized in major news outlets, as is common with privately-held companies. Leadership changes are often managed internally or announced through industry-specific channels.

What Technology (Tech Stack) Is Used bySusan Magrino Agency?

Discover the tools Susan Magrino Agency uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Susan Magrino Agency Email Formats and Examples

Susan Magrino Agency likely utilizes common professional email address formats. Based on industry standards and observed patterns for similar companies, the most probable formats involve combinations of first name, last name, and initials.

[first_initial][last]@smapr.com (e.g., jdoe@smapr.com) or [first].[last]@smapr.com (e.g. jane.doe@smapr.com). The most common is often the first initial followed by the last name.

Format

smagrino@smapr.com

Example

80%

Success rate

What's the Latest News About Susan Magrino Agency?

O'Dwyer's PR NewsMay 1, 2024

Magrino Appointed U.S. Agency of Record for The Somerset on Grace Bay

Susan Magrino Agency has been named the U.S. public relations agency of record for The Somerset on Grace Bay, a luxury resort in Turks & Caicos. The agency will be responsible for media relations and influencer marketing to promote the resort to U.S. travelers....more

PRWeekOctober 19, 2022

Magrino toasts 30 years

Susan Magrino Agency celebrated its 30th anniversary, marking three decades of success in public relations and marketing for luxury and lifestyle brands. The milestone was commemorated with reflections on the agency's growth and its impact on the industry....more

PR CoutureFebruary 8, 2023

Job Posting: Account Supervisor, Travel at Susan Magrino Agency

Susan Magrino Agency listed an opening for an Account Supervisor in their travel division, indicating active growth and team expansion within one of their key practice areas. The role focuses on managing PR campaigns for luxury travel clients....more

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