HQ Function

Serves as the central hub for all brewing operations, packaging, distribution, administrative functions, and guest experiences, including their main taproom, restaurant (Surly Pizza Upstairs), and event center.

Notable Features:

A modern industrial-style building featuring an expansive indoor beer hall, a large outdoor beer garden and patio, a dedicated event space, an on-site pizzeria, a retail shop, and visible brewing operations offering tours.

Work Culture:

The work culture at Surly Brewing Co.'s headquarters is dynamic and reflects its passion for craft beer. It's a fast-paced environment driven by innovation and a commitment to quality. Employees often share a love for the craft beer scene, contributing to a collaborative and energetic atmosphere. The destination brewery setting also means many roles involve direct interaction with enthusiastic customers, fostering a strong sense of community and brand pride.

HQ Significance:

The Surly headquarters is highly significant not only as the hub of their brewing and business operations but also as a landmark in Minnesota's craft beer history. Its creation was enabled by the 'Surly Bill,' legislation that Surly championed, allowing breweries to sell pints on-premise. This transformed the local beer scene, paving the way for numerous other taprooms and making the Surly facility a major tourist attraction and community gathering space.

Values Reflected in HQ: The headquarters reflects Surly's values of independence (controlling their production and sales on-site), community (creating a large gathering space), quality (state-of-the-art brewing facility), and boldness (the scale and design of the facility).

Location:

Surly Brewing Co. primarily focuses its operations and distribution within the United States, with a strong presence in the Midwest and availability in a select number of other states. They do not currently operate international brewing facilities or offices. Their 'global' recognition comes from their reputation within the international craft beer community, participation in acclaimed beer festivals, and occasional limited exports or collaborations, rather than a widespread physical global presence.

Street Address:

520 Malcolm Ave SE

City:

Minneapolis

State/Province:

MN

Country:

USA