What Does SURF Do?

Total employees917
HeadquartersToronto
Founded1987

Surf is a technology company dedicated to building a more equitable internet where users are rewarded for their data. Through its innovative browser extension, Surf allows individuals to passively earn points from their browsing activity, which can be redeemed for gift cards and other rewards, all while maintaining control over their data. Surf's enterprise arm, Nimbus, offers an AI-powered consumer insights platform that ethically sources zero-party and first-party data to help brands understand consumer behavior. The company aims to foster transparency and fairness in the digital ecosystem, empowering both consumers and businesses.

Where Is SURF's Headquarters?

SURF officeSURF officeSURF officeSURF office
*Images sourced via web search. Rights belong to original owners

HQ Function

The Toronto headquarters serves as the central command for Surf's operations, including product development, engineering, marketing, strategic partnerships, and corporate management.

Notable Features:

Likely a modern, collaborative office space designed to foster innovation, typical of tech startups. The location within Toronto provides access to a rich talent pool and vibrant tech community.

Work Culture:

Surf cultivates a mission-driven work culture centered on innovation, ethical data practices, and user empowerment. The environment is likely dynamic, agile, and collaborative, reflecting its startup nature and commitment to disrupting the data industry.

HQ Significance:

The Toronto HQ is crucial for Surf's growth, providing access to top tech talent, venture capital, and a supportive ecosystem for technology companies. Its Canadian base also allows it to navigate evolving global data privacy landscapes.

Values Reflected in HQ: The headquarters' environment likely reflects Surf's core values of transparency, user-centricity, innovation, and building a fair data economy for all.

Location:

While headquartered in Toronto, Canada, Surf's services and browser extension are designed for a global audience. The company actively supports a distributed workforce, allowing it to tap into international talent and perspectives. Its user base spans multiple countries, with a focus on expanding in markets with high internet usage and increasing awareness of data privacy and ownership.

Street Address:

Specific street address not publicly listed for this private company.

City:

Toronto

State/Province:

Ontario

Country:

Canada

Where Else Does SURF Operate Around the World?

Global (Remote-First Operations)

Address: N/A - Distributed Workforce Model

This strategy enhances operational agility, broadens the talent pool beyond a single geographic location, and supports a diverse, international user base by potentially having team members in different regions and time zones.

Buying Intent Signals for SURF

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading SURF? Meet the Executive Team

As of April 2025, SURF' leadership includes:

Swish Goswami - Co-Founder & Chief Executive Officer
Amaan Hameed - Co-Founder & Chief Technology Officer
Chris Murphy - Head of Product
Jon Davids - Chief Commercial Officer (for Nimbus, formerly Surf for Business)

Who's Investing in SURF?

SURF has been backed by several prominent investors over the years, including:

Mantis VC
The House Fund
Afore Capital
Sugar Capital
NGC Ventures
Hashed
Moneta Ventures
GFR Fund

What Leadership Changes Has SURF Seen Recently?

Hire0
Exits0

Surf has been focused on scaling its operations and product offerings. While specific high-level executive transitions are not frequently publicized for private companies of this size, the recent rebranding of 'Surf for Business' to 'Nimbus' may involve leadership focusing on that specific division. Overall, the core founding executive team appears stable.

What Technology (Tech Stack) Is Used bySURF?

Discover the tools SURF uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

SURF Email Formats and Examples

Surf likely utilizes common corporate email patterns. Based on available information and standard industry practices, the primary format appears to be based on the first name.

[first]@joinsurf.com

Format

swish@joinsurf.com

Example

90%

Success rate

What's the Latest News About SURF?

Business Wire • March 28, 2024

Surf for Business Rebrands to Nimbus, Launches AI-Powered Consumer Insights Platform

Surf for Business, the enterprise arm of Surf, announced its rebrand to Nimbus. Nimbus is an AI-powered consumer insights platform designed to help brands understand consumer behavior by ethically sourcing zero-party and first-party data, leveraging Surf's extensive user network....more

TechCrunch • January 25, 2022

Surf, which rewards you for your data, raises $4.2M

Surf, a company building a browser extension that lets users control and get rewarded for their data, announced it has raised an additional $4.2 million in a seed extension round. This funding brought its total raised to $7.3 million, aimed at expanding its user base and developing new features....more

Surf Blog • October 20, 2021

Surf Joins Forces with MaRS DD to Bring Ethical Data Monetization to More Canadians

Surf announced a partnership with MaRS Discovery District, North America's largest urban innovation hub, to expand its ethical data monetization platform and provide more Canadians with the opportunity to earn from their data....more

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