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Surf is a technology company dedicated to building a more equitable internet where users are rewarded for their data. Through its innovative browser extension, Surf allows individuals to passively earn points from their browsing activity, which can be redeemed for gift cards and other rewards, all while maintaining control over their data. Surf's enterprise arm, Nimbus, offers an AI-powered consumer insights platform that ethically sources zero-party and first-party data to help brands understand consumer behavior. The company aims to foster transparency and fairness in the digital ecosystem, empowering both consumers and businesses.
The Toronto headquarters serves as the central command for Surf's operations, including product development, engineering, marketing, strategic partnerships, and corporate management.
Likely a modern, collaborative office space designed to foster innovation, typical of tech startups. The location within Toronto provides access to a rich talent pool and vibrant tech community.
Surf cultivates a mission-driven work culture centered on innovation, ethical data practices, and user empowerment. The environment is likely dynamic, agile, and collaborative, reflecting its startup nature and commitment to disrupting the data industry.
The Toronto HQ is crucial for Surf's growth, providing access to top tech talent, venture capital, and a supportive ecosystem for technology companies. Its Canadian base also allows it to navigate evolving global data privacy landscapes.
While headquartered in Toronto, Canada, Surf's services and browser extension are designed for a global audience. The company actively supports a distributed workforce, allowing it to tap into international talent and perspectives. Its user base spans multiple countries, with a focus on expanding in markets with high internet usage and increasing awareness of data privacy and ownership.
Specific street address not publicly listed for this private company.
Toronto
Ontario
Canada
Address: N/A - Distributed Workforce Model
This strategy enhances operational agility, broadens the talent pool beyond a single geographic location, and supports a diverse, international user base by potentially having team members in different regions and time zones.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, SURF' leadership includes:
SURF has been backed by several prominent investors over the years, including:
Surf has been focused on scaling its operations and product offerings. While specific high-level executive transitions are not frequently publicized for private companies of this size, the recent rebranding of 'Surf for Business' to 'Nimbus' may involve leadership focusing on that specific division. Overall, the core founding executive team appears stable.
Discover the tools SURF uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Surf likely utilizes common corporate email patterns. Based on available information and standard industry practices, the primary format appears to be based on the first name.
[first]@joinsurf.com
Format
swish@joinsurf.com
Example
90%
Success rate
Business Wire • March 28, 2024
Surf for Business, the enterprise arm of Surf, announced its rebrand to Nimbus. Nimbus is an AI-powered consumer insights platform designed to help brands understand consumer behavior by ethically sourcing zero-party and first-party data, leveraging Surf's extensive user network....more
TechCrunch • January 25, 2022
Surf, a company building a browser extension that lets users control and get rewarded for their data, announced it has raised an additional $4.2 million in a seed extension round. This funding brought its total raised to $7.3 million, aimed at expanding its user base and developing new features....more
Surf Blog • October 20, 2021
Surf announced a partnership with MaRS Discovery District, North America's largest urban innovation hub, to expand its ethical data monetization platform and provide more Canadians with the opportunity to earn from their data....more
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