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Sure
What Does Sure Do?
Sure is an innovative insurance technology company at the forefront of the embedded insurance revolution. They provide a robust, API-first SaaS platform that enables global brands, carriers, and enterprises to seamlessly integrate and distribute insurance products within their existing customer journeys. Sure's technology powers the full lifecycle of digital insurance programs, from quoting and binding to policy servicing and claims. By simplifying the complexities of insurance, Sure helps businesses unlock new revenue streams, enhance customer loyalty, and offer personalized protection at scale. Their focus is on making insurance accessible, convenient, and integrated into the digital experiences consumers use every day.
Where Is Sure's Headquarters?
HQ Function
Serves as the central hub for Sure's executive leadership, product development, engineering, sales, marketing, and global operations, driving the company's strategy in insurance technology and embedded solutions.
Notable Features:
The office is situated in a vibrant area known for fostering tech innovation, likely featuring a modern, collaborative workspace designed to inspire creativity and teamwork. Specific architectural details are not publicly highlighted, but it aligns with contemporary tech office environments.
Work Culture:
Sure promotes a fast-paced, innovative, and collaborative work culture. Employees are empowered as problem-solvers, contributing to the company's mission of revolutionizing the insurance industry. There is a strong emphasis on technological excellence, customer success, and a remote-first approach complementing the HQ functions.
HQ Significance:
The headquarters is significant as the core operational base from which Sure develops its pioneering insurance technology and orchestrates its expansion of embedded insurance solutions for global partners. It symbolizes their commitment to transforming insurance through technology.
Values Reflected in HQ: The headquarters and its operations likely reflect Sure's core values of innovation, customer-centricity, technological leadership, and collaborative problem-solving, creating an environment conducive to achieving their mission.
Location:
While headquartered in California, USA, Sure supports global brands and carriers in launching digital insurance programs across various regions. Their API-first platform is designed for scalability and can be deployed to serve customers internationally. Sure operates significantly with a remote-first workforce, enabling them to attract talent globally, primarily across North America and increasingly in Europe, to support their international client base and operations. This distributed model complements their physical headquarters.
Street Address:
228 Main Street, Suite D
City:
Venice
State/Province:
CA
Country:
USA
Where Else Does Sure Operate Around the World?
No additional office locations available.
Buying Intent Signals for Sure
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Sure? Meet the Executive Team
As of April 2025, Sure' leadership includes:
Who's Investing in Sure?
Sure has been backed by several prominent investors over the years, including:
What Leadership Changes Has Sure Seen Recently?
Based on publicly available information, Sure's core C-suite executive team has shown stability over the past 12 months, with no major high-profile departures or new C-level appointments widely publicized. The company continues its growth trajectory under its established leadership team.
What Technology (Tech Stack) Is Used bySure?
Discover the tools Sure uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Sure Email Formats and Examples
Sure likely uses standard corporate email formats. Based on common patterns for technology companies, the primary format is often a combination of the employee's first and last name at the sureapp.com domain.
Common formats: first.last@sureapp.com (e.g., jane.doe@sureapp.com) and first_initiallast@sureapp.com (e.g., jdoe@sureapp.com).
Format
wayne.slavin@sureapp.com
Example
80%
Success rate
What's the Latest News About Sure?
PR Newswire • October 17, 2023
Sure Platform Launches with Markel to Power Digital Insurance for Equine Industry
Sure announced its collaboration with Markel, a leading specialty insurer, to launch a new digital insurance platform for the equine industry. This partnership leverages Sure's technology to offer Markel's customers a modern, streamlined experience for purchasing equine insurance....more
Coverager • May 18, 2023
Sure and Smartfrog Partner for Smart Home Insurance
Sure, an insurance technology company, has partnered with Smartfrog, a European smart home security provider, to offer embedded home insurance solutions to Smartfrog's customers. This collaboration aims to provide seamless and convenient home protection integrated into Smartfrog's offerings....more
PR Newswire • February 22, 2023
Sure Powers Embedded Renters Insurance for Gabi Home, an Experian Company
Sure announced its partnership with Gabi Home, an Experian company, to provide an embedded renters insurance product. This integration allows Gabi Home users to easily and quickly purchase renters insurance as part of their online experience....more
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