Shufersal, also widely known by its former branding Super-Sol, is Israel's largest retail supermarket chain. Founded in 1958, the company operates a wide network of stores across various formats, including discount stores, neighborhood supermarkets, and hypermarkets, as well as a significant online grocery platform (Shufersal Online). Shufersal offers a broad range of products, including fresh produce, groceries, household items, private-label brands, and pharmacy services through its 'Be' chain, catering to a diverse customer base throughout Israel.
Serves as the central hub for corporate management, strategic planning, finance, marketing, human resources, IT, and overall operational oversight for Shufersal's nationwide retail activities, including its online platform and pharmacy chain.
The headquarters is a modern administrative facility designed to support a large-scale retail operation. It likely integrates advanced IT infrastructure for managing extensive supply chain, online, and retail network operations.
The work culture at Shufersal's headquarters is typically dynamic, results-oriented, and fast-paced, reflecting the competitive nature of the retail industry. There is an emphasis on innovation, particularly in e-commerce and customer experience, alongside teamwork and adapting to market changes.
As the nerve center for Israel's largest food retailer, the Rishon LeZion headquarters plays a crucial role in the national food supply chain, employment, consumer purchasing patterns, and the adoption of retail technology in the country.
Shufersal's core operations and retail presence are concentrated within Israel. It does not operate international retail stores under its brand. However, the company maintains a global presence through its extensive international sourcing network, importing a wide variety of goods from suppliers across the globe to meet the diverse needs of Israeli consumers. This involves managing international logistics, quality control, and supplier relationships.
30 Rehavam Ze'evi Street, P.O.B. 15033
Rishon LeZion
Central District
Israel
Address: Various facilities within major industrial and logistics parks, e.g., Shoham, Modi'in area.
To serve as primary nodes in Shufersal's national distribution network, optimizing logistics, ensuring product freshness and availability to retail outlets, and supporting the company's multi-channel retail strategy.
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As of April 2025, Shufersal' leadership includes:
Shufersal has been backed by several prominent investors over the years, including:
In the past 12-18 months, Shufersal has seen key leadership appointments reinforcing its strategic directions, particularly in finance, human resources, and its expanding online and business development arms. These changes align with the leadership transition involving the CEO and Chairman roles.
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Shufersal's specific corporate email format is not publicly detailed. However, common conventions for companies of its scale in Israel often involve combinations of first name and last name with the domain '@shufersal.co.il'. Any specific email address should be verified before use.
Potential formats: [first_initial][last]@shufersal.co.il OR [first].[last]@shufersal.co.il
Format
e.g., jdoe@shufersal.co.il or jane.doe@shufersal.co.il (These are illustrative examples based on common conventions and not confirmed Shufersal addresses).
Example
70 (Estimated for common corporate patterns; actual deliverability varies and is unconfirmed for Shufersal specifically. Always verify addresses).%
Success rate
Globes Online • May 29, 2024
Shufersal reported increased revenue for the first quarter of 2024, driven by higher sales volume, but saw a decline in net profit due to rising operating costs and competitive pressures in the Israeli retail market....more
Globes Online • March 6, 2024
Shufersal, along with Discount Investment, has agreed to sell the Yesh Hesed discount supermarket chain to Paz Oil company for NIS 170 million, as part of a strategic portfolio adjustment and focus on its core banners....more
Company Announcements / Israeli Business Press • April 10, 2024
Shufersal is actively growing its 'Be' pharmacy chain by integrating more pharmacy counters and services within its existing supermarket locations, aiming to provide customers with convenient one-stop shopping for groceries and pharmaceutical needs, enhancing its value proposition....more
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