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Shufersal's Overview

Total employees16700
HeadquartersRishon LeZion
Founded1958

Shufersal, also widely known by its former branding Super-Sol, is Israel's largest retail supermarket chain. Founded in 1958, the company operates a wide network of stores across various formats, including discount stores, neighborhood supermarkets, and hypermarkets, as well as a significant online grocery platform (Shufersal Online). Shufersal offers a broad range of products, including fresh produce, groceries, household items, private-label brands, and pharmacy services through its 'Be' chain, catering to a diverse customer base throughout Israel.

Where is Shufersal's Headquarters?

Shufersal officeShufersal officeShufersal officeShufersal office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for corporate management, strategic planning, finance, marketing, human resources, IT, and overall operational oversight for Shufersal's nationwide retail activities, including its online platform and pharmacy chain.

Notable Features:

The headquarters is a modern administrative facility designed to support a large-scale retail operation. It likely integrates advanced IT infrastructure for managing extensive supply chain, online, and retail network operations.

Work Culture:

The work culture at Shufersal's headquarters is typically dynamic, results-oriented, and fast-paced, reflecting the competitive nature of the retail industry. There is an emphasis on innovation, particularly in e-commerce and customer experience, alongside teamwork and adapting to market changes.

HQ Significance:

As the nerve center for Israel's largest food retailer, the Rishon LeZion headquarters plays a crucial role in the national food supply chain, employment, consumer purchasing patterns, and the adoption of retail technology in the country.

Values Reflected in HQ: The headquarters likely embodies Shufersal's values of market leadership, customer focus, operational excellence, innovation (especially in digital retail and private label development), and commitment to the Israeli market.

Location:

Shufersal's core operations and retail presence are concentrated within Israel. It does not operate international retail stores under its brand. However, the company maintains a global presence through its extensive international sourcing network, importing a wide variety of goods from suppliers across the globe to meet the diverse needs of Israeli consumers. This involves managing international logistics, quality control, and supplier relationships.

Street Address:

30 Rehavam Ze'evi Street, P.O.B. 15033

City:

Rishon LeZion

State/Province:

Central District

Country:

Israel

Shufersal's Global Presence

Shoham Industrial Park, Central District, Israel

Address: Various facilities within major industrial and logistics parks, e.g., Shoham, Modi'in area.

To serve as primary nodes in Shufersal's national distribution network, optimizing logistics, ensuring product freshness and availability to retail outlets, and supporting the company's multi-channel retail strategy.

Buying Intent Signals for Shufersal

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Shufersal

As of April 2025, Shufersal' leadership includes:

Ori Waterman - Chief Executive Officer (CEO)
Itzhak Aberkohen - Chairman of the Board
Raz Schweiger - Chief Financial Officer (CFO)
Ayelet Zarfati Rush - VP Human Resources
Guy Attias - CEO of Shufersal Online and Business Development
Nir Azogui - VP Business Development, Strategy & Innovation
David Laron - VP Supply Chain
Einat Peled Shapira - VP Legal Counsel and Corporate Secretary

Investors of Shufersal

Shufersal has been backed by several prominent investors over the years, including:

Publicly Traded (TASE: SAE)
Migdal Insurance & Financial Holdings Ltd.
Altshuler Shaham Ltd.
Harel Insurance Investments & Financial Services Ltd.
Clal Insurance Enterprises Holdings Ltd.
Meitav Dash Investments Ltd.

Executive New Hires/Exits in the Last 12 Months

Hire3
Exits1

In the past 12-18 months, Shufersal has seen key leadership appointments reinforcing its strategic directions, particularly in finance, human resources, and its expanding online and business development arms. These changes align with the leadership transition involving the CEO and Chairman roles.

Departures

Shai Cohen, Shai Cohen stepped down as CFO, succeeded by Raz Schweiger.

New Appointments:

Raz Schweiger, Raz Schweiger appointed as new CFO, replacing Shai Cohen.
Ayelet Zarfati Rush, Ayelet Zarfati Rush appointed as new VP Human Resources.
Guy Attias, Guy Attias appointed as CEO of Shufersal Online and Business Development.
Itzhak Aberkohen, Itzhak Aberkohen transitioned from CEO to Chairman of the Board.

Technology (Tech Stack) used by Shufersal

Discover the tools Shufersal uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Shufersal Email Formats and Examples

Shufersal's specific corporate email format is not publicly detailed. However, common conventions for companies of its scale in Israel often involve combinations of first name and last name with the domain '@shufersal.co.il'. Any specific email address should be verified before use.

Potential formats: [first_initial][last]@shufersal.co.il OR [first].[last]@shufersal.co.il

Format

e.g., jdoe@shufersal.co.il or jane.doe@shufersal.co.il (These are illustrative examples based on common conventions and not confirmed Shufersal addresses).

Example

70 (Estimated for common corporate patterns; actual deliverability varies and is unconfirmed for Shufersal specifically. Always verify addresses).%

Success rate

News and media

Globes OnlineMay 29, 2024

Shufersal Q1 2024: Sales Rise, Profit Falls Amidst Challenging Market

Shufersal reported increased revenue for the first quarter of 2024, driven by higher sales volume, but saw a decline in net profit due to rising operating costs and competitive pressures in the Israeli retail market....more

Globes OnlineMarch 6, 2024

Shufersal and Discount Investment to Sell Yesh Hesed Supermarket Chain to Paz Oil

Shufersal, along with Discount Investment, has agreed to sell the Yesh Hesed discount supermarket chain to Paz Oil company for NIS 170 million, as part of a strategic portfolio adjustment and focus on its core banners....more

Company Announcements / Israeli Business PressApril 10, 2024

Shufersal Continues Expansion of 'Be' Pharmacy Network within Supermarket Stores

Shufersal is actively growing its 'Be' pharmacy chain by integrating more pharmacy counters and services within its existing supermarket locations, aiming to provide customers with convenient one-stop shopping for groceries and pharmaceutical needs, enhancing its value proposition....more

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