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Supernova
What Does Supernova Do?
Supernova Brands is a next-generation CPG growth equity firm founded in 2019, headquartered in Alpine, Utah. They focus on identifying, acquiring, and rapidly scaling disruptive, high-growth consumer brands by leveraging a proprietary playbook, data-driven insights, and a world-class CPG leadership team. Their mission is to partner with innovative brands and transform them into market leaders.
Where Is Supernova's Headquarters?
HQ Function
Serves as the central hub for strategic decision-making, investment analysis, brand acquisition, and operational oversight of its portfolio companies.
Notable Features:
Located in a modern office space designed to foster collaboration and innovation. Specific architectural details are not publicly emphasized, with a focus on functional and strategic operations.
Work Culture:
Characterized by a dynamic, fast-paced, and results-oriented environment typical of growth equity firms, with a strong emphasis on entrepreneurial thinking, strategic growth, and brand development.
HQ Significance:
The Alpine, UT headquarters is pivotal for Supernova Brands' strategy, enabling them to manage their investments and guide the growth of consumer brands across North America.
Values Reflected in HQ: The headquarters likely reflects values of innovation, strategic growth, precision, and focused execution in the competitive CPG sector.
Location:
While Supernova Brands is headquartered in the USA, it supports its portfolio CPG companies in achieving scalable growth, which can include expansion into international markets. Their expertise aids brands in navigating broader distribution and market penetration, effectively giving their portfolio a path to global reach.
Street Address:
50 W Canyon Crest Rd, Ste 400
City:
Alpine
State/Province:
UT
Country:
USA
Where Else Does Supernova Operate Around the World?
N/A
Address: Primary operations are centralized at the Alpine, UT headquarters.
The firm's structure emphasizes centralized expertise for guiding brand growth rather than maintaining multiple Supernova Brands corporate offices.
Buying Intent Signals for Supernova
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Supernova? Meet the Executive Team
As of April 2025, Supernova' leadership includes:
Who's Investing in Supernova?
Supernova has been backed by several prominent investors over the years, including:
What Leadership Changes Has Supernova Seen Recently?
No major public announcements regarding executive hires or departures at Supernova Brands' core team have been identified in the last 12 months. The leadership team appears stable.
What Technology (Tech Stack) Is Used bySupernova?
Discover the tools Supernova uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Supernova Email Formats and Examples
Supernova Brands likely utilizes a common professional email format. Based on publicly available information and common patterns, the most probable format is the first initial followed by the last name.
flast@supernovabrands.com (e.g., jdoe@supernovabrands.com)
Format
jhook@supernovabrands.com
Example
85%
Success rate
What's the Latest News About Supernova?
PR Newswire • May 9, 2023
Supernova Brands Acquires F. Gaviña & Sons, Inc., One of the Largest Family-Owned, Minority Coffee Roasters in the U.S.
Supernova Brands, a leader in acquiring and scaling consumer brands, announced its acquisition of F. Gaviña & Sons, Inc. (Gavina Coffee), a prominent family-owned coffee roaster. The acquisition aims to leverage Supernova's expertise to further grow Gavina's established brands like Don Francisco's Coffee, Cafe La Llave, and Gaviña Gourmet Coffee....more
PR Newswire (via Mars, Incorporated) • January 6, 2023
Mars to Acquire Tru Fru from Supernova Brands, Highlighting Supernova's Successful Growth Strategy
Mars, Incorporated announced its agreement to acquire Tru Fru, a rapidly growing brand of better-for-you, whole-fruit snacks, from Supernova Brands. This successful exit, occurring after a period of significant growth under Supernova's ownership, demonstrates Supernova Brands' capability in identifying, scaling, and positioning high-growth CPG brands for major acquisitions....more
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