What Does Supermetrics Do?

Total employees403
HeadquartersHelsinki
Founded2013

Supermetrics is a leading SaaS company that helps marketers and data analysts move and integrate data from various marketing platforms (like Google Ads, Facebook Ads, HubSpot, etc.) into their preferred reporting, analytics, and storage destinations (such as Google Sheets, Google Data Studio, Excel, BI tools, and data warehouses). Their tools automate data collection and reporting, saving time and enabling more informed, data-driven decision-making. Supermetrics is trusted by over 750,000 users in 120+ countries, including major brands and agencies, for its reliability and extensive connector library.

Where Is Supermetrics's Headquarters?

Supermetrics officeSupermetrics officeSupermetrics officeSupermetrics office
*Images sourced via web search. Rights belong to original owners

HQ Function

The Helsinki headquarters serves as the central hub for global operations, product development, engineering, strategic planning, marketing, sales leadership, and core administrative functions.

Notable Features:

Modern office space located in the Kamppi district, known for its vibrant business environment and accessibility. The office is designed to foster collaboration and innovation.

Work Culture:

Supermetrics promotes a dynamic and international work culture characterized by autonomy, responsibility, and a strong emphasis on learning and development. They value a flat hierarchy and open communication.

HQ Significance:

The Helsinki HQ is pivotal as the birthplace of the company and remains the core for its technological innovation and strategic direction, anchoring its strong presence in the European tech scene.

Values Reflected in HQ: The headquarters' setup likely reflects Supermetrics' values of transparency, collaboration, efficiency, and employee well-being, aiming to provide an inspiring work environment.

Location:

Supermetrics supports its global customer base through strategically located offices in Helsinki (Finland), Vilnius (Lithuania), Dublin (Ireland), Atlanta (USA), and Singapore. These offices collectively handle product development, engineering, sales, marketing, customer support, and regional operations, enabling 24/7 customer assistance and localized market strategies. This global footprint allows Supermetrics to tap into diverse talent pools and effectively serve users across different continents.

Street Address:

Salomonkatu 17 A, 4th floor

City:

Helsinki

State/Province:

Uusimaa

Country:

Finland

Where Else Does Supermetrics Operate Around the World?

Vilnius, Lithuania

Address: Lvovo g. 25, Vilnius 09320 (Business Stadium West)

Supports European operations and product development, enhancing customer service capabilities across different time zones and languages.

Dublin, Ireland

Address: Dogpatch Labs, The CHQ Building, Custom House Quay, Dublin 1

Drives growth and customer acquisition in the UK, Ireland, and broader European markets, strengthening partnerships and enterprise sales.

Atlanta, GA, USA

Address: 75 Ponce De Leon Ave NE, Suite 101, Atlanta, GA 30308 (Ponce City Market)

Key hub for expanding Supermetrics' footprint in North America, catering to a large and growing customer base in the region.

Singapore

Address: The Gateway West, 150 Beach Rd, #12-01/04, Singapore 189720

Facilitates expansion and provides localized support for customers and partners across the Asia-Pacific region.

Buying Intent Signals for Supermetrics

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Supermetrics? Meet the Executive Team

As of April 2025, Supermetrics' leadership includes:

Mikael Thuneberg - Founder & CEO
Anssi Rusi - Chief Operating Officer
Anna medieval - Chief Financial Officer
Henna Mäkinen - Chief People Officer
Zhao Hanbo - Chief Marketing Officer
Valtteri Koskela - VP of Engineering

Who's Investing in Supermetrics?

Supermetrics has been backed by several prominent investors over the years, including:

Highland Europe
IVP (Institutional Venture Partners)
OpenOcean
Paua Ventures
Ilkka Kivimäki (Angel Investor)

What Leadership Changes Has Supermetrics Seen Recently?

Hire2
Exits0

Supermetrics has seen some key leadership appointments in the past year to bolster its growth and operational capabilities, particularly in marketing and finance.

New Appointments:

Anna medieval, Anna medieval appointed as new CFO, bringing extensive experience in financial leadership for growth-stage tech companies.
Zhao Hanbo, Zhao Hanbo joined as CMO to scale Supermetrics' global marketing initiatives and brand presence.

What Technology (Tech Stack) Is Used bySupermetrics?

Discover the tools Supermetrics uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Supermetrics Email Formats and Examples

Supermetrics commonly uses the [first].[last]@supermetrics.com email format. This is a prevalent pattern in technology companies for professional communication.

[first].[last]@supermetrics.com

Format

jane.doe@supermetrics.com

Example

90%

Success rate

What's the Latest News About Supermetrics?

Supermetrics Blog2024-05-15

Supermetrics news title: Supermetrics launches new TikTok Ads connector for Microsoft Power BI

news description: Supermetrics announced the release of its new TikTok Ads connector for Microsoft Power BI, enabling users to pull their TikTok advertising data directly into Power BI for comprehensive analysis and reporting alongside other marketing data....more

Supermetrics Blog2024-02-20

Supermetrics news title: Tackling the top 7 data integration challenges in 2024

news description: Supermetrics published a report and blog post identifying key data integration challenges faced by marketers and analysts in 2024, offering insights and solutions to overcome these hurdles for better data-driven strategies....more

ArcticStartup2023-09-07

Supermetrics news title: Supermetrics Appoints Anna medieval (Kivela) as CFO

news description: Supermetrics announced the appointment of Anna medieval (formerly Kivela) as its new Chief Financial Officer. Anna brings a wealth of experience from her previous roles at companies like Wolt and Smartly.io....more

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