HQ Function

The Cheltenham headquarters serves as the central command for Superdry Plc's global operations. This includes core functions such as brand strategy, product design and development, international marketing, finance, human resources, IT infrastructure, and supply chain management.

Notable Features:

The headquarters often feature contemporary, open-plan office spaces designed to foster creativity and collaboration, reflecting the Superdry brand's dynamic and modern ethos. It may include dedicated design studios, showrooms for new collections, and advanced logistical facilities.

Work Culture:

The work culture at Superdry's HQ is typically described as fast-paced, innovative, and deeply rooted in fashion. Employees often share a passion for the brand, contributing to a creative and energetic environment that encourages teamwork and entrepreneurial spirit.

HQ Significance:

Cheltenham HQ is strategically vital for steering the Superdry brand's global direction, ensuring product innovation, maintaining brand consistency across markets, and managing its complex international retail and wholesale network.

Values Reflected in HQ: The headquarters' design and operational ethos aim to reflect Superdry's core values: creativity, global connectivity, commitment to quality, entrepreneurial drive, and a passion for distinctive style.

Location:

SuperGroup Holding Company (operating as Superdry Plc) maintains a significant global presence, supporting a wide array of functions internationally. These include centralized design and product innovation with global appeal from its UK base; extensive international sourcing and ethical supply chain management, particularly in Asia; multi-channel retail operations including directly-operated stores, franchise locations, and concessions in key markets worldwide; sophisticated e-commerce platforms tailored to various regions; comprehensive wholesale distribution networks supplying global partners; and globally coordinated marketing and brand management campaigns that ensure a consistent Superdry experience while resonating with local consumer preferences.

Street Address:

The Runnings, Cheltenham

City:

Cheltenham

State/Province:

Gloucestershire

Country:

United Kingdom